USC Marshall Announces Launch of Business of Blockchain Initiative
Strategic investment accelerates teaching, research, and industry engagement, shaping the impact of decentralized technologies across sectors.
USC Marshall in the Media: November 2024
Nik Bhatia (VEDA/FBE) was quoted by Reuters about Bitcoin reaching record highs this month and described it as “digital gold” for its algorithmically limited supply function.
John Boudreau (MOR) was interviewed by the Canadian HR Reporter, advising how employers can reduce hiring delays by re-examining the listed qualifications.
David Carter (MOR) was quoted in The Athletic about how media rights play into the asset value of an MLB franchise.
David Carter (MOR) was quoted in Ad Age regarding how the personality of Dr. Pepper’s ad campaigns, especially its “Fansville” marketing, is key to the company’s popularity.
David Carter (MOR) was quoted by the Associated Press indicating many factors will determine whether the Players Era Festival will succeed as another college basketball tournament. More than 90 media publications posted the wire story.
Kristin Diehl (MKT) was interviewed on NPR’s Marketplace how pre-Black Friday sales are meant to entice consumers to shop early and often through the holidays.
Nathanael Fast (NEELY CENTER/MOR) was mentioned in AI Magazine and in Accounting Today for his appointment to EY’s new AI Advisory Council, created to help guide the implementation of artificial intelligence across the company’s global operations.
Nathanael Fast’s (Neely Center/MOR) research on power dynamics was cited in the Financial Times.
Glenn Fox (GREIF) was interviewed by The Washington Post about his research connecting the practice of gratitude to social bonding and joy. The article also ran in the Philadelphia Inquirer and the Pittsburgh Post-Gazette.
Peter Kim (MOR) appeared on The One You Feed podcast explaining his extensive research on how trust works and why it matters.
Larry Harris (FBE) was interviewed by KTVU-TV Fox Oakland on the pros and cons of Bitcoin as the digital currency experienced a large post-election surge.
Shaun Harper (MOR) was quoted in the New York Times on how much of the rhetoric surrounding DEI as a whole fails to highlight the many implications on pay equity, antisemitism, inclusive workplace environments, and other key issues. He also appeared on CNN and NBC Nightly News discussing the consequences of misinformation as Walmart drops its DEI initiatives due to conservative backlash.
Shaun Harper (MOR) was quoted in The 19th explaining the serious consequences to public education when electing unqualified candidates. Similar sentiments were quoted by the Los Angeles Times about the president-elect’s pick for Secretary of Education.
Shon Hiatt (BET/MOR) was interviewed by KESQ-TV Palm Springs explaining the recent bump in inflation could translate into even higher prices as we approach the holiday shopping season.
Gerard Hoberg (FBE) was interviewed by the Los Angeles Business Journal about East West Bank’s 25th anniversary, predicting new business opportunities for the company could lay ahead amid tariff fears.
Jessica Jackley (GREIF) was interviewed by the Los Angeles Business Journal explaining how community development financial institutions (CDFI) can provide necessary support to non-traditional startups.
Nan Jia’s (MOR) research that finds AI tools can enhance employee creativity was cited in the Financial Times.
Erica Jiang’s (FBE) research about U.S. bank fragility was cited in Financial Times as one of the most downloaded academic papers this year.
Stephen Lind (BUCO) was quoted by Business Insider explaining why new digital platforms like Bluesky provide a compelling alternative to X, especially for users who don’t appreciate Elon Musk’s approach to social media. The article ran in Business Insider India, Business Insider Spain, and Business Insider Ghana, among others.
Dina Mayzlin (MKT) was interviewed on NPR’s Marketplace about her research finding 10% of all online reviews are fake, proving platforms such as Yelp can easily be manipulated.
Michael Mische (MOR) was quoted in Business Insider predicting there might be a greater need for consultants amid staffing shortages expected to occur during the presidential transition.
Michael Mische (MOR) wrote an OpEd in California Globe about his research findings that California’s gas prices will increase in 2025 due to a number of contributing factors from supply and demand to policy and industry decisions. His research was also featured by Yahoo Finance, Yahoo News, Newsweek, KTTV-TV Los Angeles, KNBC-TV Los Angeles, and KFMB-TV San Diego,
Steve Moyer (FBE) was interviewed by the Los Angeles Business Journal explaining how startups in niche and highly technical fields may benefit from a more specialized investment firm.
Emily Nix’s (FBE) research finding heterosexual women see a persistent drop in their income after giving birth was cited in the Financial Times.
Joseph Nunes was quoted in the Wall Street Journal how “quiet luxury” and subtle logos convey the prestige of a brand and remain coveted fashion among social media trends.
Joseph Nunes (MKT) was quoted in Investopedia explaining how the psychological tie to $5 dollar meal deals equates to consumer affordability.
Lars Perner (MKT) was quoted in Newsweek suggesting Target could improve its 4th Quarter earnings by expanding online sales during the holiday shopping period.
Lars Perner (MKT) was sought-after for his expertise on Black Friday, being quoted in the Los Angeles Times and the New York Times with a broadcast interview with KESQ-TV (Palm Springs). Quotes from Perner’s recent Marshall News Q&A about Black Friday were published by City News Service, KFI-AM (Los Angeles), KNBC-TV (Los Angeles), KTTV-TV (Los Angeles), and Spectrum West (Los Angeles).
Dinesh Puranam’s research (MKT) finding customers purchased more plastic bags for groceries regardless of imposed fees was cited in University of California at Riverside News.
Rodney Ramcharan (FBE) was quoted by the Los Angeles Times about the independence of the Federal Reserve as the agency cut interest rates moderately earlier this month.
Somya Singhvi (DSO) was quoted in the New York Independent on how the bird flu outbreak could disrupt supply chains, reducing the overall supply of related goods and driving up consumer prices.
Greys Sošić (DSO) was quoted in the Huffington Post sharing tips for sustainable Christmas decorations.
Greys Sošić (DSO) was quoted by Restaurant Business that a warming planet greatly affects restaurant supply chain management.
Marianne Szymanski (GRIEF) was interviewed in the Milwaukee Business Journal to discuss the value of play in a child's development.
Nick Vyas (KENDRICK INSTITUTE/DSO) was quoted in La Opinión that despite the election results, many economic opportunities remain possible between the United States and Mexico. (Español)
Nick Vyas (KENDRICK INSTITUTE/DSO) was quoted by Business Insider on how the rising tension between U.S. and China over AI dominance could have larger implications beyond the supply chain.
Nick Vyas (KENDRICK INSTITUTE/DSO) was quoted in the Los Angeles Daily News asserting that the president-elect’s picks for cabinet and agency leads are prime indicators his tariff policies will be levied early on in the new administration. The article also appeared in the East Bay Times, Press Enterprise, Pasadena Star News, Daily Breeze, OC Register, and the Mercury News.
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