Kristin Diehl

Professor of Marketing
Room / Office

PhD, Duke University; Diplom-Kauffrau, Johannes Gutenberg University

Kristin Diehl's research focuses on how consumers search for and use product information, particularly in environments where search costs are low, assortments are large, and recommendation tools may be available. She also studies how people anticipate, experience, and remember events that unfold over time. In particular, she is interested in how taking photos during such experiences affects consumers’ enjoyment and memories of the experience. Professor Diehl has published in the Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Journal of Behavioral Decision Making, Journal of Retailing, Journal of Personality and Social Psychology, Journal of Experimental Psychology, and Psychological Science. In 2010, she received the Early Career Award from the Association for Consumer Research. Professor Diehl is a member of the Editorial Review Boards of the Journal of Consumer Research, the Journal of Marketing, and the Journal of Consumer Psychology. Professor Diehl teaches classes on consumer behavior. Previously, she taught at the University of South Carolina and Duke University.
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Benedict Dellaert, Suzanne Shu, Theo Arentze, Tom Baker, Kristin Diehl, Bas Donkers, Nathanael Fast, Gerald Haubl, Heid Johnson, Uma Karmarkar, Harmen Oppewal, Bernd Schmitt, Juliana Schroeder, Stephen Spiller, Mary Steffel () "Consumer decisions with artificially intelligent voice assistants ,".
Gal Zauberman, Kristin Diehl, Alixandra Barasch () "Memory Pointers and Identity ,"  The Handbook of Identity Research in Marketing, 14.
Valsesia Francesca, Kristin Diehl, Joseph Nunes () "Based On a True Story: Making People Believe the Unbelievable ,"  Journal of Experimental Social Psychology, 71, 105-110.
Gal Zauberman, Jaqueline Silverman, Kristin Diehl, Alixandra Barasch () "Photographic Memory: The Effects of Photo-Taking on Memory for Auditory and Visual Information ,".
Hae Eun Chun, Kristin Diehl, Deborah MacInnis () "Savoring an Upcoming Experience Affects Ongoing and Remembered Consumption Enjoyment ,"  Journal of Marketing.
Kristin Diehl, Gal Zauberman, Alixandra Barasch () "How Taking Photos Increases Enjoyment of Experiences ,"  Journal of Personality and Social Psychology.
Kristin Diehl, Erica van Herpen, Cait Lamberton () "Organizing Products with Complements versus Substitutes: Effects on Effort, Assortment Perceptions and Store Preference ,"  Journal of Retailing.
Kristin Diehl, Cait Poynor () "Great Expectations?! Assortment Size, Expectations and Satisfaction ,"  Journal of Marketing Research  47, 312-322.
Gal Zauberman, Jonathan Levav, Kristin Diehl, Rajesh Bhargave () "1995 Feels so Close Yet so Far: The Effect of Event Markers on Subjective Feelings of Elapsed Time ,"  Psychological Science  21, 133-139.
Lisa Abendroth, Kristin Diehl () "Now or Never: Effects of Limited Opportunities on Information Processing, Purchase Behavior, and Regret ,"  Journal of Consumer Research  33, 342-351.
Gal Zauberman, Kristin Diehl, Dan Ariely () "Hedonic versus Informational Evaluations: Task Dependent Preferences for Sequences of Outcomes ,"  Journal of Behavior Decision Making  19, 191-211.
Kristin Diehl () "When Two Rights Make A Wrong: Searching Too Much in Ordered Environments ,"  Journal of Marketing Research  42.
Kristin Diehl, Gal Zauberman () "Searching Ordered Sets: Evaluations From Sequences Under Search ,"  Journal of Consumer Research  31, 824-832.
Christine Moorman, Kristin Diehl, David Brinberg, Blair Kidwell () "Subjective Knowledge, Search Locations, and Consumer Choice ,"  Journal of Consumer Research  31.
Kristin Diehl, Laura Kornish, John Lynch () "Smart Agents: When Lower Search Costs for Quality Information Increase Price Sensitivity ,"  Journal of Consumer Research  30, 56-71.