PhD, Duke University; Diplom-Kauffrau, Johannes Gutenberg University
Kristin Diehl's research focuses on how consumers search for and use product information, particularly in environments where search costs are low, assortments are large, and recommendation tools may be available. She also studies how people anticipate, experience, and remember events that unfold over time. In particular, she is interested in how taking photos during such experiences affects consumers’ enjoyment and memories of the experience. Professor Diehl has published in the Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Journal of Behavioral Decision Making, Journal of Retailing, Journal of Personality and Social Psychology, Journal of Experimental Psychology, and Psychological Science. In 2010, she received the Early Career Award from the Association for Consumer Research. Professor Diehl is a member of the Editorial Review Boards of the Journal of Consumer Research, the Journal of Marketing, and the Journal of Consumer Psychology. Professor Diehl teaches classes on consumer behavior. Previously, she taught at the University of South Carolina and Duke University.