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Kristin Diehl

  • Professor of Marketing

Kristin Diehl's research examines how people anticipate, experience, and remember events that unfold over time. In particular, she is interested in how taking photos during such experiences affects consumers’ enjoyment and memories of the experience. She also studies how consumers search for and use product information, particularly in environments where search costs are low, assortments are large, and recommendation tools may be available. 

Professor Diehl has published, among others, in the Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Journal of Personality and Social Psychology, Journal of Experimental Social Psychology, and Psychological Science. In 2010, she received the Early Career Award from the Association for Consumer Research.

Professor Diehl is President-elect of the Association for Consumer Research and a member of the Editorial Review Boards of the Journal of Consumer Research, the Journal of Marketing, and the Journal of Consumer Psychology.

Professor Diehl teaches classes on consumer behavior and consumer insight. Previously, she taught at the University of South Carolina and Duke University.

Kristin Diehl

Areas of Expertise

Consumer Behavior
Consumer Experience
Customer Satisfaction
Experience Enjoyment
Experiential Marketing
External Categories
Food Marketing
Perception of Time




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