Lars Perner's research interests focus in non-profit marketing, sponsored fundraising, consumer behavior, consumer price response, branding, and bargain hunting. His work has been published in the Journal of Marketing Management, Journal of Marketing Education, Journal of Consumer Affairs, and Journal of Consumer Psychology. He currently serves as a faculty coordinator for the Department of Marketing's undergraduate introductory marketing course sections, which serve approximately 1,600 students every academic year.
INSIGHT + ANALYSIS
Quoted: Lars Perner on Marketplace
PERNER, assistant professor of clinical marketing, presents that boomers are likely to be caught off guard by recent hikes due 2023's spike in inflation.
Quoted: Lars Perner on The U.S. Sun
PERNER, assistant professor of clinical marketing, says silence is an effective measure to dissuade sales associates in a SUN piece offering advice for avoiding overspending during the holidays.
Quoted: Lars Perner in the The New York Times
PERNER, assistant professor of clinical marketing, offers that nostalgia may drive early interesting in new flagship Toys "R" Us store openings but questions the long-term prospects for a brick-and-mortar strategy. [Paywall]
Quoted: Lars Perner on Televisor
PERNER, assistant professor of clinical marketing, offers analysis of cause and effect related to the rise in dupe product and content on TikTok and beyond.
NEWS + EVENTS
Marshall Faculty Publications, Awards, and Honors: December 2023/January 2024
We are thrilled to congratulate our faculty on new promotions and recently accepted and published research.
New Year Brings Well-Deserved News for Marshall Professors
Nine individuals promoted in January 2024 announcements.
AWARDS
COURSES
