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Lars Perner

  • Associate Professor of Clinical Marketing

Lars Perner's research interests focus in non-profit marketing, sponsored fundraising, consumer behavior, consumer price response, branding, and bargain hunting. His work has been published in the Journal of Marketing Management, Journal of Marketing Education, Journal of Consumer Affairs, and Journal of Consumer Psychology. He currently serves as a faculty coordinator for the Department of Marketing's undergraduate introductory marketing course sections, which serve approximately 1,600 students every academic year.

Lars Perner
Press Inquiries: COMMUNICATIONS@MARSHALL.USC.EDU

Areas of Expertise

Advertising
Bargain Hunting
Black Friday
Branding
Consumer Behavior
Consumer Products
Corporate Social Responsibility (CSR)
Gas Prices
Marketing
Product Placement
Public Relations
Retail

Programs

Part-Time MBA (MBA.PM)
Undergraduate

Departments

Marketing

INSIGHT + ANALYSIS

The latest interviews, quotes, citations, and research in the media.

NEWS + EVENTS

RESEARCH + PUBLICATIONS

AWARDS

  • Golden Apple Award, Electives (MKT 450)

    Award for excellence in the teaching of undergraduate elective courses.

    Issuer

    Marshall Undergraduate Student Government

    Issue Date

    05.13.2022

  • Golden Apple Award, Electives (MKT 450)

    Award for excellence in teaching undergraduate elective courses.

    Issuer

    Marshall Undergraduate Student Government

    Issue Date

    05.10.2019

  • Golden Apple Award (Core Undergraduate Courses)

    Award for excellence in teaching Marketing Fundamentals (BUAD 307).

    Issuer

    Marshall Undergraduate Student Government

    Issue Date

    05.03.2018

  • Golden Apple Award (MKT 450)

    Award for excellence in teaching undergraduate elective courses.

    Issuer

    Marshall Undergraduate Student Government

    Issue Date

    05.16.2013

COURSES

Fall 2025
  • BUAD-307
    Marketing Fundamentals
    Develop a managerial viewpoint in planning, executing, and evaluating marketing decisions of the firm, including decisions related to products, pricing, distribution channels and promotion.
Spring 2025
  • BUAD-307
    Marketing Fundamentals
    Develop a managerial viewpoint in planning, executing, and evaluating marketing decisions of the firm, including decisions related to products, pricing, distribution channels and promotion.
Fall 2024
  • BUAD-307
    Marketing Fundamentals
    Develop a managerial viewpoint in planning, executing, and evaluating marketing decisions of the firm, including decisions related to products, pricing, distribution channels and promotion.
Spring 2024
  • BUAD-307
    Marketing Fundamentals
    Develop a managerial viewpoint in planning, executing, and evaluating marketing decisions of the firm, including decisions related to products, pricing, distribution channels and promotion.
Fall 2023
  • BUAD-307
    Marketing Fundamentals
    Develop a managerial viewpoint in planning, executing, and evaluating marketing decisions of the firm, including decisions related to products, pricing, distribution channels and promotion.