EDIT

Lars Perner

Associate Professor of Clinical Marketing

Lars Perner's research interests focus in non-profit marketing, sponsored fundraising, consumer behavior, consumer price response, branding, and bargain hunting. His work has been published in the Journal of Marketing Management, Journal of Marketing Education, Journal of Consumer Affairs, and Journal of Consumer Psychology. He currently serves as a faculty coordinator for the Department of Marketing's undergraduate introductory marketing course sections, which serve approximately 1,600 students every academic year.

- 213-740-7127
perner@marshall.usc.edu

Press Inquiries: COMMUNICATIONS@MARSHALL.USC.EDU

Areas of Expertise

Advertising

Bargain Hunting

Black Friday

Branding

Consumer Behavior

Consumer Products

Corporate Social Responsibility (CSR)

Gas Prices

Marketing

Product Placement

Public Relations

Retail

Programs

Part-Time MBA (MBA.PM)

Undergraduate

Departments

Marketing

INSIGHT + ANALYSIS

The latest interviews, quotes, citations, and research in the media.

Quoted: Lars Perner in the Los Angeles Times

PERNER, associate professor of clinical marketing, explains to the LA Times how shoppers wanting a unique experience will change the business model of large retail locations like Third Street Promenade do business.

GO TO ARTICLE Quoted: Lars Perner in the Los Angeles Times
Quoted: Lars Perner on Marketplace

PERNER, assistant professor of clinical marketing, presents that boomers are likely to be caught off guard by recent hikes due 2023's spike in inflation.

GO TO ARTICLE Quoted: Lars Perner on Marketplace
Quoted: Lars Perner on The U.S. Sun

PERNER, assistant professor of clinical marketing, says silence is an effective measure to dissuade sales associates in a SUN piece offering advice for avoiding overspending during the holidays.

GO TO ARTICLE Quoted: Lars Perner on The U.S. Sun
Quoted: Lars Perner in the The New York Times

PERNER, assistant professor of clinical marketing, offers that nostalgia may drive early interesting in new flagship Toys "R" Us store openings but questions the long-term prospects for a brick-and-mortar strategy. [Paywall]

GO TO ARTICLE Quoted: Lars Perner in the The New York Times

NEWS + EVENTS

Marshall Faculty Publications, Awards, and Honors: December 2023/January 2024

We are thrilled to congratulate our faculty on new promotions and recently accepted and published research.

MORE Marshall Faculty Publications, Awards, and Honors: December 2023/January 2024
New Year Brings Well-Deserved News for Marshall Professors

Nine individuals promoted in January 2024 announcements.

MORE New Year Brings Well-Deserved News for Marshall Professors

RESEARCH + PUBLICATIONS

Abstract

This edited volume contains contributions by eight individuals on the autism spectrum (including my chapter) and an introduction by Dr. Donald Treffert. The remaining contributing authors are Dr. Temple Grandin, Dr. Liane Holliday Willey, Dr. Valerie Paradiz, Dr. Dawn Prince, Dr. Stephen Shore, Dena Gassner, and Nick Walker. Each author chronicles his or her experiences in the respective chapter in the path toward either an academic position or an advanced degree leading to other professional opportunities As a whole, the book illustrates both similarities and contrasts between individual experiences. The book provides both general insight into the autism spectrum and insights for parents seeking to understand and best address the challenges of children on the autism spectrum.

Author[s]

Lars Erik Perner

Publication

Auricle Books, http://www.booksforhealingbodymindandspirit.com/Scholars_with_Autism_into.htm

Publication Date

12.01.2011
Abstract

Chronicles of personal experiences as an individual on the autism spectrum going through the educational experience and settling in the academic profession.

Author[s]

Lars Erik Perner

Publication

Auricle Books, 139-158

Publication Date

12.01.2011
Abstract

Considerations for individuals on the autism spectrum and their families in selecting an appropriate college.

Author[s]

Lars Erik Perner

Publication

Autism-Asperger's Digest

Publication Date

09.01.2011
Abstract

Issues facing consumers on the autism spectrum in shopping--communication difficulties, resistance to change, and sensory overload.

Author[s]

Lars Erik Perner

Publication

Autism Society of America, 1(2009), 46-48

Publication Date

03.01.2009
Abstract

Heterogeneity among the autism spectrum population reduces effect sizes of of treatments and, in some cases, introduces aggregation bias. Problems with current research and the benefits of more extensive autism subtype research are discussed.

Author[s]

Lars Erik Perner

Publication

Autism Sectrum Quarterly, 15(Spring, 2008), 8-11

Publication Date

03.01.2008

AWARDS

Golden Apple Award, Electives (MKT 450)

Award for excellence in the teaching of undergraduate elective courses.

Issuer

Marshall Undergraduate Student Government

Issue Date

05.13.2022
Golden Apple Award, Electives (MKT 450)

Award for excellence in teaching undergraduate elective courses.

Issuer

Marshall Undergraduate Student Government

Issue Date

05.10.2019
Golden Apple Award (Core Undergraduate Courses)

Award for excellence in teaching Marketing Fundamentals (BUAD 307).

Issuer

Marshall Undergraduate Student Government

Issue Date

05.03.2018
Golden Apple Award (MKT 450)

Award for excellence in teaching undergraduate elective courses.

Issuer

Marshall Undergraduate Student Government

Issue Date

05.16.2013

COURSES

Fall 2024

BUAD-307

Marketing Fundamentals

Develop a managerial viewpoint in planning, executing, and evaluating marketing decisions of the firm, including decisions related to products, pricing, distribution channels and promotion.

Lars Perner

Areas of Expertise

Programs

Departments

INSIGHT + ANALYSIS

Quoted: Lars Perner in the Los Angeles Times

Quoted: Lars Perner on Marketplace

Quoted: Lars Perner on The U.S. Sun

Quoted: Lars Perner in the The New York Times

NEWS + EVENTS

Marshall Faculty Publications, Awards, and Honors: December 2023/January 2024

New Year Brings Well-Deserved News for Marshall Professors

RESEARCH + PUBLICATIONS

Scholars With Autism Achieving Dreams

The Eccentric Absentminded Professor

Applying to College: Finding the Right Fit

Variety, Sensory Overload, and Frustration: The Shopping Experiences of Individuals on the Autism Spectrum

Autism Subtypes: A Key to Understanding a Perplexing Spectrum

AWARDS

Golden Apple Award, Electives (MKT 450)

Golden Apple Award, Electives (MKT 450)

Golden Apple Award (Core Undergraduate Courses)

Golden Apple Award (MKT 450)

COURSES