- 213-740-7127
- perner@marshall.usc.edu
Press Inquiries: COMMUNICATIONS@MARSHALL.USC.EDU
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Lars Perner
- Assistant Professor of Clinical Marketing
Lars Perner's research interests focus in non-profit marketing, sponsored fundraising, consumer behavior, consumer price response, branding, and bargain hunting. His work has been published in the Journal of Marketing Management, Journal of Marketing Education, Journal of Consumer Affairs, and Journal of Consumer Psychology. He currently serves as a faculty coordinator for the Department of Marketing's undergraduate introductory marketing course sections, which serve approximately 1,600 students every academic year.
INSIGHT + ANALYSIS
INSIGHT + ANALYSIS
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![Color photograph looking up from the ground at a Toys "R" Us sign.]()
Quoted: Lars Perner in the The New York Times
PERNER, assistant professor of clinical marketing, offers that nostalgia may drive early interesting in new flagship Toys "R" Us store openings but questions the long-term prospects for a brick-and-mortar strategy. [Paywall]
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![Color photograph of two people looking at an iPhone.]()
Quoted: Lars Perner on Televisor
PERNER, assistant professor of clinical marketing, offers analysis of cause and effect related to the rise in dupe product and content on TikTok and beyond.
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![Quoted: Lars Perner in the Los Angeles Times]()
Quoted: Lars Perner in the Los Angeles Times
PERNER, assistant professor of clinical marketing, discusses the allure of skywriting in the LOS ANGELES TIMES.
