Why Marshall
Leadership
Dean Geoffrey Garrett
Dean's Cabinet
Boards
Real-World Learning
Human Leadership
Tech Fluency
Global Opportunities
Diversity, Equity and Inclusion
Teaching + Innovation
Experiential Learning Center
Open Expression Statement
Programs
Undergraduate Programs
Admissions
Degrees
BS Business Administration (BUAD)
Business Emphases
BS Accounting (ACCT)
World Bachelor in Business (WBB)
BS Business of Cinematic Arts (BCA)
BS Artificial Intelligence for Business (BUAI)
Undergraduate Minors
Graduate Programs
MBA Programs
Full-Time MBA (FTMBA)
Executive MBA (EMBA)
Part-Time MBA (MBA.PM)
International MBA (IBEAR)
Online MBA (OMBA)
Specialized Masters
MS Business Administration (MSBUSAD)
MS Business Analytics (MSBA)
MS Entrepreneurship + Innovation (MSEI)
MS Finance (MSF)
MS Global Supply Chain Management (MSGSCM)
MS Marketing (MSMKT)
MS Social Entrepreneurship (MSSE)
Master of Business for Veterans (MBV)
Master of Management Studies (MMS)
Accounting Masters
Master of Accounting (MAcc)
Master of Business Taxation (MBT)
Master of Business Taxation for Working Professionals (MBT.WP)
PhD Program
Accounting
Data Sciences + Operations
Finance
Management + Organization
Marketing
Graduate Certificates
GC in Business Analytics
GC in Financial Analysis + Valuation
GC in Management Studies
GC in Marketing
GC in Optimization + Supply Chain Management
GC in Strategy + Management Consulting
GC in Sustainability + Business
GC in Technology Commercialization
GC in Library and Information Management – Online
Executive Education
Departments
Business Communication (BUCO)
Faculty
Data Sciences and Operations (DSO)
Finance + Business Economics (FBE)
Leventhal School of Accounting (ACCT)
Lloyd Greif Center for Entrepreneurial Studies (BAEP)
Management and Organization (MOR)
Marketing (MKT)
Institutes + Centers
Randall R. Kendrick Global Supply Chain Institute
Peter Arkley Institute for Risk Management
VanEck Digital Assets Initiative
Institute for Outlier Research in Business
Lloyd Greif Center for Entrepreneurial Studies
Incubate USC
Brittingham Social Enterprise Lab
Neely Center for Ethical Leadership and Decision Making
Center for Effective Organizations
Center for Global Innovation
Center for Investment Studies
Initiative on Digital Competition
Trojan Network
Recruiting
Undergraduate
Graduate
Career Services
Giving + Support
Alumni Engagement + Resources
Student Organizations
Lars Perner's research interests focus in non-profit marketing, sponsored fundraising, consumer behavior, consumer price response, branding, and bargain hunting. His work has been published in the Journal of Marketing Management, Journal of Marketing Education, Journal of Consumer Affairs, and Journal of Consumer Psychology. He currently serves as a faculty coordinator for the Department of Marketing's undergraduate introductory marketing course sections, which serve approximately 1,600 students every academic year.
Areas of Expertise
INSIGHT + ANALYSIS
Quoted: Lars Perner in the Los Angeles Times
Lars Perner, Assistant Professor of Clinical Marketing, discusses the allure of skywriting in the Los Angeles Times.
RESEARCH + PUBLICATIONS
This edited volume contains contributions by eight individuals on the autism spectrum (including my chapter) and an introduction by Dr. Donald Treffert. The remaining contributing authors are Dr. Temple Grandin, Dr. Liane Holliday Willey, Dr. Valerie Paradiz, Dr. Dawn Prince, Dr. Stephen Shore, Dena Gassner, and Nick Walker. Each author chronicles his or her experiences in the respective chapter in the path toward either an academic position or an advanced degree leading to other professional opportunities As a whole, the book illustrates both similarities and contrasts between individual experiences. The book provides both general insight into the autism spectrum and insights for parents seeking to understand and best address the challenges of children on the autism spectrum.
Chronicles of personal experiences as an individual on the autism spectrum going through the educational experience and settling in the academic profession.
Considerations for individuals on the autism spectrum and their families in selecting an appropriate college.
Issues facing consumers on the autism spectrum in shopping--communication difficulties, resistance to change, and sensory overload.
Heterogeneity among the autism spectrum population reduces effect sizes of of treatments and, in some cases, introduces aggregation bias. Problems with current research and the benefits of more extensive autism subtype research are discussed.