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Research from USC Marshall decodes how a product becomes “cool” — and why the qualities that work in Ohio may flop in Shanghai.

Just before graduation Hannah Foley MBA ’25 learned her full-time offer had been delayed. As she considered her next move, the Trojan Family helped open the door to a new opportunity.

As Mexico weighs new approaches to protecting children and adolescents online, USC Marshall’s Neely Center is bringing research on technology design into the national conversation.

A wide-ranging conversation with Brian Davidian, an Arkley Council member, USC alumnus, and president of RT Specialty.

New leadership role will shape USC Marshall’s AI strategy across education, research, and industry as AI transforms the future of business.

New and returning Trojans began classes this week at the USC Marshall School of Business.

Patton explains why native English speakers may have a difficult time learning Mandarin.

In light of Nebraska’s proposed restrictions on ballot measure petitioning, Matsusaka explains that it’s hard to tell whether these proposals are about the integrity of the process or are convenient attempts to stop certain ballot measures.

Hannigan discusses fears over artificial intelligence's rapid development and explains why technology companies and the federal government must be aligned to ensure its safety.

Brunious explains why private equity firms are buying into sports teams as a reliable asset class.

Petropoulos discusses the impact of AI on young people and explains how education institutions and the private sector must take steps to ensure graduates have the training they need as they enter the workforce.

Zhang’s research shows that younger, higher-income households use generative AI to improve their productivity and use the time they’re saving for leisure activities.