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New research led by USC Marshall’s Luca Cascio Rizzo finds that showing an AI influencer interacting with a real person makes it seem more human — and more trustworthy, engaging, and persuasive.

A new three-course initiative from USC Marshall, Dornsife, and Viterbi gives undergraduates complementary perspectives on artificial intelligence: how it works, how to use it, and what it means for humanity.

Researchers launch AI Nutrition Labels to reveal how leading AI models shape wellbeing across psychological, physical, and social dimensions.

As president of the Hoag Hospital Foundation, Caroline Pereira EMBA ’17 is working to get care to thousands of California patients.

We are proud to highlight the many accomplishments of Marshall’s exceptional faculty recognized for recently accepted and published research and achievements in their field.

From class to tailgating, second-year MBA student Maddie Gissler describes her typical week at the USC Marshall School of Business

Hiatt explains that non-investor-owned utility companies may struggle to absorb the demands of data centers, passing the expenses onto customers.

Drakopoulos discusses the importance of guardrails around artificial intelligence education and implementation.

Abrams is recognized as one of the best MBA professors by Poets&Quants.

Citing their research, Fast and Iyer explain that teens face different types of harm depending on the social media platform.

Patton explains why native English speakers may have a difficult time learning Mandarin.

In light of Nebraska’s proposed restrictions on ballot measure petitioning, Matsusaka explains that it’s hard to tell whether these proposals are about the integrity of the process or are convenient attempts to stop certain ballot measures.