Quoted: Larry Vincent in L.A. Times
Vincent says Netflix’s brand strength lies in its diverse content offerings, and the company is now expanding into live, in-person experiences to foster audience connection.
BS Business of Cinematic Arts (BCA)
BS Business of Cinematic Arts
Jointly conferred by USC's School of Cinematic Arts and Marshall School of Business, this degree prepares students to become leaders in the entertainment industry.
The John H. Mitchell Business of Cinematic Arts Program (BCA) offers students a unique opportunity to complete a Bachelor of Science in Business Administration in conjunction with the School of Cinematic Arts. To obtain this joint degree, students will take interdisciplinary coursework from both the USC Marshall School of Business and the School of Cinematic Arts. Internship courses allow students to work directly with renowned companies and gain real-world experience. The BCA program provides students with specialized expertise that will distinguish them as competitive leaders and professionals in both the business and entertainment industries.
APPLYING TO BCA
INSIGHT + ANALYSIS
NEWS + EVENTS
STAY CONNECTED