- 213-740-0728
- david.carter@marshall.usc.edu
Press Inquiries: COMMUNICATIONS@MARSHALL.USC.EDU
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David M. Carter
- Adjunct Professor of Management and Organization
David M. Carter is a national authority on sports business and strategic marketing, and the author of four books about the sport business industry. He founded the Sports Business Group in 1999 following more than ten years of consulting for the sports and entertainment industries. As a sports business consultant specializing in strategic marketing, Professor Carter has consulted for corporations, sports organizations, sports and entertainment venues, law firms, municipalities, and individual athletes. He regularly provides sports business commentary to national media concerns.
INSIGHT + ANALYSIS
INSIGHT + ANALYSIS
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![Duotone image of the Pac12 logo revised to read "Pac ? Conference".]()
Quoted: David Carter in Associated Press
CARTER, adjunct professor of management and organization, discusses the future of the Pac-12.
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![Color photograph of two fighters competing in a mixed marshall arts bout.]()
Quoted: David Carter on AP
CARTER, adjunct professor of management and organization, addresses Saudi Arabia's increased investment in sports and the likely inevitability that the efforts to sportswash the Kingdom's global brand.
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![Color photograph of a Minnesota Twins baseball player's jersey.]()
Quoted: David Carter in the Star Tribune
CARTER, adjunct professor of management and organization, contributes to a STAR TRIBUNE look at the seemingly boundless opportunity and valuation of sports franchises. [Paywall]
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![Color photograph of a soccer match at night.]()
Quoted: David Carter in the Los Angeles Times
CARTER, adjunct professor of management and organization, offers thoughts on how sport and individual team brands can benefit or suffer due to the perceived quality of the product or rivalry.
