Quoted: David Carter in CNBC
Carter discusses the Los Angeles Dodgers’ historic spending spree and the concept of fairness in Major League Baseball.
David M. Carter is a national authority on sports business and strategic marketing, and the author of four books about the sport business industry. He founded the Sports Business Group in 1999 following more than ten years of consulting for the sports and entertainment industries. As a sports business consultant specializing in strategic marketing, Professor Carter has consulted for corporations, sports organizations, sports and entertainment venues, law firms, municipalities, and individual athletes. He regularly provides sports business commentary to national media concerns.
Areas of Expertise
Departments
INSIGHT + ANALYSIS
Quoted: David Carter in CNBC
Carter discusses the Los Angeles Dodgers’ historic spending spree and the concept of fairness in Major League Baseball.
Quoted: David Carter in The Washington Post
CARTER, adjunct professor of management and organization, explains to the Washington Post that Dr. Pepper's campy and lighthearted "Fansville" marketing campaign is culturally relevant.
NEWS + EVENTS
USC Marshall in the Media: December 2024
USC Marshall School of Business faculty are featured in national and regional publications as thought leaders and experts in their fields.
MBA Program Propels Alum to Olympic Dream
Julia Durham MBA ’22 credits Marshall’s MBA program for launching her toward the LA28 Olympic and Paralympic Games.
25 by 75: Marshall Professor and USC Alum Tackle Sports Bucket List
Professor David Carter and USC alum George Ross ’87 are hitting the 25 most iconic sports events in the world, including the 2024 Paris Olympic Games.
A Q&A with Professor David Carter on Shohei Ohtani’s Historic Contract
Professor Carter weighed in on the implications of baseball superstar Shohei Ohtani’s $700 million deal with the Los Angeles Dodgers.
RESEARCH + PUBLICATIONS
On an annual basis I routinely provide counsel and analysis -- for attribution -- in the media.
This includes print, radio, TV, and on-line contributions.
For 2019, I was quoted approximately 100 times (unique mentions).
The extent of this media coverage tends to place me in the top 20 or so University-wide.
On an annual basis I routinely provide counsel and analysis -- for attribution -- in the media.
This includes print, radio, TV, and on-line contributions.
For 2018, I was quoted approximately 100 times (unique mentions).
The extent of this media coverage tends to place me in the top 20 or so University-wide.
On an annual basis I routinely provide counsel and analysis -- for attribution -- in the media.
This includes print, radio, TV, and on-line contributions.
For 2017, I was quoted approximately 100 times (unique mentions).
The extent of this media coverage tends to place me in the top 20 or so University-wide.
The Fields of Green is operated internally within the SBI and has both staff and students contribute content. Consistently ranked by Forbes as a sports business website most worthy of following via twitter. Has received substantial critical acclaim.
On an annual basis I routinely provide counsel and analysis -- for attribution -- in the media.
This includes print, radio, TV, and on-line contributions.
For 2016, I was quoted approximately 200 times (unique mentions).
The extent of this media coverage tends to place me in the top 10 or so University-wide.
COURSES