David M. Carter is a national authority on sports business and strategic marketing, and the author of four books about the sport business industry. He founded the Sports Business Group in 1999 following more than ten years of consulting for the sports and entertainment industries. As a sports business consultant specializing in strategic marketing, Professor Carter has consulted for corporations, sports organizations, sports and entertainment venues, law firms, municipalities, and individual athletes. He regularly provides sports business commentary to national media concerns.
INSIGHT + ANALYSIS
Quoted: David Carter in Los Angeles Daily News
CARTER, adjunct professor of management and organization, tells the LA Daily News that preparations for LA28 must move from a jog to a sprint as Los Angeles prepares for the next summer Olympic Games.
Quoted: David Carter in the Orange County Register
CARTER, adjunct professor of management and organization, posits to the OC Register that the IOC is choosing cities, such as Los Angeles and Salt Lake City, that will produce quality games, generate tremendous revenue, and show well on the global stage.
Quoted: David Carter in the Orange County Register
CARTER, adjunct professor of management and organization, tells the OC Register the Paris and LA games will be the first without an "asterisk" in years, pointing to controversies, Covid-delays, and geopolitical tensions that marred recent Games.
NEWS + EVENTS
25 by 75: Marshall Professor and USC Alum Tackle Sports Bucket List
Professor David Carter and USC alum George Ross ’87 are hitting the 25 most iconic sports events in the world, including the 2024 Paris Olympic Games.
A Q&A with Professor David Carter on Shohei Ohtani’s Historic Contract
Professor Carter weighed in on the implications of baseball superstar Shohei Ohtani’s $700 million deal with the Los Angeles Dodgers.
COURSES
