EDIT

David M. Carter

Adjunct Professor of Management and Organization

David M. Carter is a national authority on sports business and strategic marketing, and the author of four books about the sport business industry. He founded the Sports Business Group in 1999 following more than ten years of consulting for the sports and entertainment industries. As a sports business consultant specializing in strategic marketing, Professor Carter has consulted for corporations, sports organizations, sports and entertainment venues, law firms, municipalities, and individual athletes. He regularly provides sports business commentary to national media concerns.

- 213-740-0728
david.carter@marshall.usc.edu

Curriculum Vitae

Press Inquiries: COMMUNICATIONS@MARSHALL.USC.EDU

Areas of Expertise

Business of Sports

Departments

Management + Organization

INSIGHT + ANALYSIS

The latest interviews, quotes, citations, and research in the media.

Interview: David Carter in World Today News

With talks officially underways, Carter explains that NHL expansion to Houston is more than just a rumor.

GO TO ARTICLE Interview: David Carter in World Today News
Quoted: David Carter in AP News

Carter explains that to sustain the growth of women’s sports, it’s time to focus on the economic potential.

GO TO ARTICLE Quoted: David Carter in AP News
Quoted: David Carter in CNBC

Carter discusses the Los Angeles Dodgers’ historic spending spree and the concept of fairness in Major League Baseball.

GO TO ARTICLE Quoted: David Carter in CNBC
Quoted: David Carter in The Washington Post

CARTER, adjunct professor of management and organization, explains to the Washington Post that Dr. Pepper's campy and lighthearted "Fansville" marketing campaign is culturally relevant.

GO TO ARTICLE Quoted: David Carter in The Washington Post

NEWS + EVENTS

USC Marshall in the Media: December 2024

USC Marshall School of Business faculty are featured in national and regional publications as thought leaders and experts in their fields.

MORE USC Marshall in the Media: December 2024
MBA Program Propels Alum to Olympic Dream

Julia Durham MBA ’22 credits Marshall’s MBA program for launching her toward the LA28 Olympic and Paralympic Games.

MORE MBA Program Propels Alum to Olympic Dream
25 by 75: Marshall Professor and USC Alum Tackle Sports Bucket List

Professor David Carter and USC alum George Ross ’87 are hitting the 25 most iconic sports events in the world, including the 2024 Paris Olympic Games.

MORE 25 by 75: Marshall Professor and USC Alum Tackle Sports Bucket List
A Q&A with Professor David Carter on Shohei Ohtani’s Historic Contract

Professor Carter weighed in on the implications of baseball superstar Shohei Ohtani’s $700 million deal with the Los Angeles Dodgers.

MORE A Q&A with Professor David Carter on Shohei Ohtani’s Historic Contract

RESEARCH + PUBLICATIONS

Abstract

On an annual basis I routinely provide counsel and analysis -- for attribution -- in the media.
This includes print, radio, TV, and on-line contributions.
For 2019, I was quoted approximately 100 times (unique mentions).
The extent of this media coverage tends to place me in the top 20 or so University-wide.

Author[s]

David M. Carter

Publication Date

12.31.2019
Abstract

On an annual basis I routinely provide counsel and analysis -- for attribution -- in the media.
This includes print, radio, TV, and on-line contributions.
For 2018, I was quoted approximately 100 times (unique mentions).
The extent of this media coverage tends to place me in the top 20 or so University-wide.

Author[s]

David M. Carter

Publication Date

12.31.2018
Abstract

On an annual basis I routinely provide counsel and analysis -- for attribution -- in the media.
This includes print, radio, TV, and on-line contributions.
For 2017, I was quoted approximately 100 times (unique mentions).
The extent of this media coverage tends to place me in the top 20 or so University-wide.

Author[s]

David M. Carter

Publication Date

12.31.2017
Abstract

The Fields of Green is operated internally within the SBI and has both staff and students contribute content. Consistently ranked by Forbes as a sports business website most worthy of following via twitter. Has received substantial critical acclaim.

Author[s]

David M. Carter

Publication Date

12.31.2017
Abstract

On an annual basis I routinely provide counsel and analysis -- for attribution -- in the media.
This includes print, radio, TV, and on-line contributions.
For 2016, I was quoted approximately 200 times (unique mentions).
The extent of this media coverage tends to place me in the top 10 or so University-wide.

Author[s]

David M. Carter

Publication Date

12.31.2016

COURSES

Spring 2025

MOR-479

The Business of Sports

Addresses the business side of the sports industry; examines professional sports franchises, amateur athletics, and collegiate sports and how they relate to corporate America, the media, and the public sector. Recommended Preparation BUAD 304.
MOR-579

The Business of Sports Entertainment

Business practices and issues in different sports markets including growth opportunities and innovative marketing strategies for attracting and retaining fans and corporate sponsors. Industry speakers.

Fall 2024

																MOR-579
The Business of Sports Entertainment
Business practices and issues in different sports markets including growth opportunities and innovative marketing strategies for attracting and retaining fans and corporate sponsors. Industry speakers.
MOR-479
The Business of Sports
Addresses the business side of the sports industry; examines professional sports franchises, amateur athletics, and collegiate sports and how they relate to corporate America, the media, and the public sector. Recommended Preparation BUAD 304.

															
Spring 2024

																MOR-479
The Business of Sports
Addresses the business side of the sports industry; examines professional sports franchises, amateur athletics, and collegiate sports and how they relate to corporate America, the media, and the public sector. Recommended Preparation BUAD 304.
MOR-579
The Business of Sports Entertainment
Business practices and issues in different sports markets including growth opportunities and innovative marketing strategies for attracting and retaining fans and corporate sponsors. Industry speakers.
MOR-597
Consulting Project in Management and Organization
Individual or team project solving real business problems for an existing business entity, domestic and/or international. Proposal, field research, analyses and oral and written presentations. Graded CR/NC.

															
Fall 2023

																MOR-579
The Business of Sports Entertainment
Business practices and issues in different sports markets including growth opportunities and innovative marketing strategies for attracting and retaining fans and corporate sponsors. Industry speakers.

															

David M. Carter

Areas of Expertise

Departments

INSIGHT + ANALYSIS

Interview: David Carter in World Today News

Quoted: David Carter in AP News

Quoted: David Carter in CNBC

Quoted: David Carter in The Washington Post

NEWS + EVENTS

USC Marshall in the Media: December 2024

MBA Program Propels Alum to Olympic Dream

25 by 75: Marshall Professor and USC Alum Tackle Sports Bucket List

A Q&A with Professor David Carter on Shohei Ohtani’s Historic Contract

RESEARCH + PUBLICATIONS

2019 Media Mentions

2018 Media Mentions

2017 Media Mentions

The Fields of Green website

2016 Media Mentions

COURSES