David M. Carter is a national authority on sports business and strategic marketing, and the author of four books about the sport business industry. He founded the Sports Business Group in 1999 following more than ten years of consulting for the sports and entertainment industries. As a sports business consultant specializing in strategic marketing, Professor Carter has consulted for corporations, sports organizations, sports and entertainment venues, law firms, municipalities, and individual athletes. He regularly provides sports business commentary to national media concerns.
Areas of Expertise
INSIGHT + ANALYSIS
Quoted: David Carter on Fox
CARTER, adjunct professor of management and organization, discusses both the ability for Las Vegas to support three pro teams and the brand boost of being in a growth market.
Quoted: David Carter in the Los Angeles Times
David Carter, Adjunct Professor of Management and Organization, tells the Los Angeles Times that streaming services are meeting soccer fans every wish.
RESEARCH + PUBLICATIONS