Quoted: Nathanael Fast in CNET
Fast expressed trepidation over the rise of Sora, OpenAI's video generator.
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Nathanael Fast
- Associate Professor of Management and Organization
- Director of the Neely Center for Ethical Leadership and Decision Making
- Co-Director of the Psychology of Technology Institute
Nathanael Fast studies the psychological underpinnings of power, leadership, and technology adoption. His research examines how power and status hierarchies shape decision making, how people’s identities shape their professional networks, and how AI is shaping the future of work.
Fast is Director of the Neely Center for Ethical Leadership and Decision Making and Co-Director of the Psychology of Technology Institute.
He received his PhD in Organizational Behavior from Stanford University and has been recognized for both teaching and research, including USC’s Golden Apple Teaching Award, the Dean’s Award for Excellence in Research, and Poets & Quants "best 40 B-school profs under the age of 40.
INSIGHT + ANALYSIS
INSIGHT + ANALYSIS
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![A smartphone displaying icons for ChatGPT, Sora, and Gemini.]()
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![Quoted: Nathanael Fast in the L.A. Times]()
Quoted: Nathanael Fast in the L.A. Times
Fast explains that if Kamala Harris can form a compelling narrative about her election loss, she’ll be more likely to succeed in her next venture, whether it be another presidential run or tackling an important issue like A.I.
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![Cited: Neely Center in Yahoo Life]()
Cited: Neely Center in Yahoo Life
With the rise of public FaceTime calls, public-call shaming may rise from concerns around phone addiction, citing data from Neely Center’s 2023 Social Media Index.
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![Quoted: Nathanael Fast in L.A. Times]()
Quoted: Nathanael Fast in L.A. Times
Fast discusses the implications of OpenAI’s shift to restructure as a for-profit company.
NEWS + EVENTS
NEWS + EVENTS
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![Geoffrey Garrett speaking at the AI Summit]()
USC’s Inaugural AI Summit Explores the Impact of AI at the Intersection of Business, Research, Creativity, and Ethical leadership
Through thought-provoking conversations with tech leaders and innovative research presentations, the summit explored AI’s impact on wide-ranging fields and announced USC’s plans to bring ChatGPT Edu to the community.
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![Tommy Trojan statue at sunset]()
USC Marshall in the Media: January 2025
USC Marshall School of Business faculty are featured in national and regional publications as thought leaders and experts in their fields.
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![Tommy Trojan at sunset]()
USC Marshall in the Media: December 2024
USC Marshall School of Business faculty are featured in national and regional publications as thought leaders and experts in their fields.
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![Exterior of campus buildings and floral walkway.]()
Marshall Faculty Publications, Awards, and Honors: November 2024
We are proud to highlight the many accomplishments of Marshall’s exceptional faculty recognized for recently accepted and published research and achievements in their field.
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![decorative image of scientist wearing VR headset while looking at data]()
Neely Center Unveils Purpose-Driven XR Library
A new database prototype catalogs XR programs with positive use cases in healthcare, accessibility, and learning.
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![Nathanael Fast speaking during a panel discussion]()
Neely Center Promotes Civic Engagement as Key Partner in America in One Room: The Youth Vote
Director Nathanael Fast contributes to the development of future ethical leaders at historic gathering of first-time voters in D.C.
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![USC exterior campus with Youth Triumphant (fountain) situated in Alumni Memorial Park]()
Marshall Faculty Publications, Awards, and Honors: June/July 2024
We are proud to highlight the many accomplishments of Marshall’s exceptional faculty recognized for recently accepted and published research and achievements in their field.
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![Nate Fast and Carsten Becker posing with the Fellows as they hold their certificates.]()
Neely Fellows Unveil XR Research
The inaugural cohort presented their research into immersive technology along with industry experts and insiders.
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![Neely Center Efforts Turn Design Codes into Policy]()
Neely Center Efforts Turn Design Codes into Policy
The Center’s upstream design solutions are propelling Minnesota legislation to improve social media platforms.
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![Experts Discuss Ethical Dimensions of AI]()
Experts Discuss Ethical Dimensions of AI
The Neely Center and the Initiative on Digital Competition gathered leading minds from industry and academia to discuss what’s now and what’s next in responsible AI.
COURSES
COURSES