EDIT
  • Center for Global Innovation

    The USC Marshall Center for Global Innovation is the leading center in the world for research on global innovation. Innovation itself is a key driver of the welfare of consumers, the success of firms, and the wealth of nations. The Center creates and disseminates cutting edge research on how innovation helps firms compete, grow, and succeed in today's global environment.

  • The USC Marshall Center for Global Innovation is the leading center in the world for research on global innovation. Innovation itself is a key driver of the welfare of consumers, the success of firms, and the wealth of nations. The Center creates and disseminates cutting edge research on how innovation helps firms compete, grow, and succeed in today's global environment.

RESEARCH + PUBLICATIONS

Newly Published

Why do some major, successful corporations suddenly lose momentum while startups thrive far beyond the expectations of investors? In Unrelenting Innovation: How to Create a Culture for Market Dominance, USC Marshall Professor Gerard Tellis argues that the culture for innovation is the major reason for enduring unrelenting innovation and success today.

Current Research

The Center's is researching the following important questions in innovation:

  • Which are the most innovative nations and regions of the world?
  • Why are some nations and regions so innovative while others lag behind in innovativeness?
  • How to design new products from web chatter?
  • How have innovations affected the rise of nations throughout history?

The Center has published research on the following questions:

  • Do innovations payoff?
  • How do technologies evolve?
  • How to predict takeoff and sales of new products?
  • What are key drivers of firms' innovation?
  • How to sustain a culture of relentless innovation?
  • Should firms make or buy innovations?
  • Do spinoffs perform better than buyouts?

FACULTY + FELLOWS

Contact

The Center for Global Innovation
USC Marshall School of Business
3660 Trousdale Parkway, ACC 306E
Los Angeles, CA 90089-0443

EMAIL