Interview: Stephen Lind on CKNW-AM (Vancouver, B.C.)
LIND, associate professor of clinical business communication, chats with Canada's Mornings with Simi about the beloved "A Charlie Brown Christmas" special.
Stephen Lind is a Associate Professor of Clinical Business Communication at USC's Marshall School of Business, where he teaches courses in business communication. His teaching encompasses strategic messaging, technology in communication, consulting, and refining speaking and writing skills for business contexts.
Prof. Lind is an award-winning educator, recognized with the Marshall Teaching Excellence Award for his contributions to the business classroom. He teaches across Marshall programs, from the school's top-ranked undergraduate and graduate programs to high school immersion courses and traveling global programming.
Lind's research interests lie in business communication technology and the nuances of communication choices, such as the use of video for business and the use of religious messaging in entertainment commerce. He is the author of the internationally recognized creator-biography and industry-insights book, “A Charlie Brown Religion.” Before joining USC, Dr. Lind was hired to build the business communication initiative at Washington and Lee University's commerce school. He received his PhD, with distinction, from Clemson's transdisciplinary Rhetorics, Communication, and Information Design program.
Outside of academia, Dr. Lind runs BizComm Ally, a consulting firm that assists businesses with their communication needs. He works with a range of clients, from multinational corporations to local L.A. entrepreneurs. His consulting work includes strategy development, content direction, and offering training workshops that drive business growth.
Areas of Expertise
Programs
Departments
INSIGHT + ANALYSIS
Interview: Stephen Lind on CKNW-AM (Vancouver, B.C.)
LIND, associate professor of clinical business communication, chats with Canada's Mornings with Simi about the beloved "A Charlie Brown Christmas" special.
Quoted: Stephen Lind in Business Insider
With Bluesky soaring LIND, associate professor of clinical business communication, tells Business Insider the new digital platform provides a compelling alternative to X, especially for users who don't appreciate Musk's approach to social media.
NEWS + EVENTS
USC Marshall in the Media: December 2024
USC Marshall School of Business faculty are featured in national and regional publications as thought leaders and experts in their fields.
Marshall Faculty Publications, Awards, and Honors: October 2024
We are proud to highlight the many accomplishments of Marshall’s exceptional faculty recognized for recently accepted and published research and achievements in their field.
Faculty and Staff Awards Honor Stand-Out Members of Marshall School
The Marshall community recognized their fellow faculty and staff for leadership, inclusivity, and excellence in teaching and research.
2024 Golden Apple and Golden Compass Awards
These faculty and staff members were recognized by students for their impact in the Marshall community.
Faculty Award Winners, 2005-Present
A comprehensive list of all Faculty Award recipients from 2005 to present.
Marshall Faculty Recognized for Teaching Excellence
Faculty recognized for exceptional teaching are honored with excellence awards and endowed teaching chair positions.
Marshall Faculty Publications, Awards, and Honors: May 2023 and Year-End Roundup
We are thrilled to congratulate our faculty on recently accepted and published research, 2022-2023 teaching and research awards, and new chair appointments.
2023 USC Marshall Research Fair
Scholars present their latest research on the impacts of new technology —March 10 from 11:30 a.m.–2:00 p.m. in the USC Hotel Grand Ballroom.
RESEARCH + PUBLICATIONS
Charles M. Schulz's Peanuts comic strip franchise, the most successful of all time, forever changed the industry. For more than half a century, the endearing, witty insights brought to life by Charlie Brown, Snoopy, Linus, and Lucy have caused newspaper readers and television viewers across the globe to laugh, sigh, gasp, and ponder. A Charlie Brown Religion explores one of the most provocative topics Schulz broached in his heartwarming work--religion.
Based on new archival research and original interviews with Schulz's family, friends, and colleagues, author Stephen J. Lind offers a new spiritual biography of the life and work of the great comic strip artist. Through a thorough study of the 17,897 Peanuts newspaper strips, seventy-five animated titles, and global merchandising empire, the book explores behind-the-scenes and insider-takes in the many ways Schulz defied industry convention and established and evergreen business rivaled by few.
The greeting card industry is a multi-billion-dollar global social phenomenon withmore than a billion cards purchased in the U.S. during Christmas alone. This includescards purchased by small businesses seeking to capitalize on an existing or possiblerelationship with their customer base. Yet, little is known about how small businessesstrategically approach the use of greeting cards. This white paper outlines howgreeting cards are a pervasive and potentially powerful business communicationartifact. It reports the results of a nationwide survey of U.S. small businesses thatcollected data on the scope and content of professional greeting card use. The resultsindicate that small businesses across the U.S. are meaningfully engaging greetingcards during the winter holiday season as a business communication tool rich insymbolic and relational potential.
Despite its ubiquity across business contexts, video creation is a rarity in businesscommunication curricula. This article is intended to offer the field of businesscommunication education both a rationale and mechanism by which to better alignwith modern business communication practice. Part 1 provides a comprehensivedemonstration of the pervasive uses of video in business, including statisticalevidence, genre examples, and analysis of the medium’s communicative value. Part 2(and subsequent appendices) then empowers the business communication educatorto implement the change suggested in Part 1 by way of a turnkey assignment easilyadaptable across business courses.
A nationwide study on what communication technologies are used within the workplace, what technologies practitioners value most, and what tech skills they want in the future.
AWARDS
USC Marshall School of Business
Lloyd Greif Center for Entrepreneurial Studies
COURSES