Research: The Pros and Cons of Soliciting Customer Reviews
Work by DINA MAYZLIN, Professor of Marketing, and co-authors looking at the efficacy of actively engaging users via email for reviews is published by the HARVARD BUSINESS REVIEW.
Dina Mayzlin research focuses on how businesses manage social interactions. She also studies advertising and communication strategies. Professor Mayzlin's research has won a number of awards, including the John D.C. Little Best Paper Award, the ISMS Long Term Impact Award, the O'Dell Long Term Impact Award, and the Frank M. Bass Outstanding Dissertation Award. She is an Associate Editor at Marketing Science and served as an Associate Editor of Journal of Marketing Research and serves on the editorial boards of several journals. Prior joining USC, Professor Mayzlin served on the faculty of Yale University's School of Management.
INSIGHT + ANALYSIS
NEWS + EVENTS