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Dina Mayzlin
  • Associate Dean for the Ph.D. Program
  • Robert E. Brooker Chair in Marketing
  • Professor of Marketing

Dina Mayzlin research focuses on how businesses manage social interactions. She also studies advertising and communication strategies. Professor Mayzlin's research has won a number of awards, including the John D.C. Little Best Paper Award, the ISMS Long Term Impact Award, the O'Dell Long Term Impact Award, and the Frank M. Bass Outstanding Dissertation Award. She is an Associate Editor at Marketing Science and served as an Associate Editor of Journal of Marketing Research and serves on the editorial boards of several journals. Prior joining USC, Professor Mayzlin served on the faculty of Yale University's School of Management.

Areas of Expertise

Digital Media
Fake Reviews
Game Theory
Marketing
Online Reviews
Product Reviews
Social Media
Social Networks

Departments

Marketing

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