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Dina Mayzlin

Professor of Marketing
Building
HOH
Room / Office
326

PhD, SB, Massachusetts Institute of Technology

Dina Mayzlin research focuses on how businesses manage social interactions. She also studies advertising and communication strategies. Professor Mayzlin's research has won a number of awards, including the John D.C. Little Best Paper Award, the ISMS Long Term Impact Award, the O'Dell Long Term Impact Award, and the Frank M. Bass Outstanding Dissertation Award. She serves on the editorial boards of Marketing Science, Journal of Marketing Research, and International Journal of Research in Marketing. Prior joining USC, Professor Mayzlin served on the faculty of Yale University's School of Management.

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Judith Chevalier, Yaniv Dover, Dina Mayzlin () "Channels of Impact: User reviews when quality is dynamic and managers respond ,"  Marketing Science   forthcoming .
Arthur Campbell, Dina Mayzlin, Jiwoong Shin () "Managing Buzz ,"  Rand Journal of Economics.
Dina Mayzlin, Yaniv Dover, Judith Chevalier () "Promotional Reviews: An Empirical Investigation of Online Review Manipulation ,"  American Economic Review .
Dina Mayzlin, Hema Yoganarasimhan () "Link to Success: How Blogs Build an Audience by Promoting Rivals ,"  Managaement Science .
Dina Mayzlin, Jiwoong Shin () "Uninformative Advertising as an Invitation to Search ,"  Marketing Science   30 , 666-685.
David Godes, Dina Mayzlin () "Firm-Created Word-of-Mouth Communication: Evidence from A Field Test ,"  Marketing Science   28, 721-739.
Judith Chevalier, Dina Mayzlin () "The Effect of Word of Mouth on Sales: Online Book Reviews ,"  Journal of Marketing Research   63, 345-354.
Dina Mayzlin () "Promotional Chat on the Internet ,"  Marketing Science   25, 155-163.
David Godes, Dina Mayzlin, Yubo Chen, Sanjiv Das, Chris Dellarocas, Bruce Pfeiffer, Barak Libai, Subrata Sen, Mengzhe Shi, Petter Verlegh () "The Firm's Management of Social Interactions ,"  Marketing Letters  16, 415-428.
David Godes, Dina Mayzlin () "Using Online Conversations to Study Word-of-Mouth COmmunication ,"  Marketing Science   23, 545-560.