DSO 578: Fundamentals of Sports Performance Analytics
Statistical models for pro sports industry business application. Effectively communicate findings for practical actionable results. Sports science data protocol.
EDIT
Business of Sports
Courses
Courses
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![USC Marshall professor Lorena Martin administering a sports test on the USC campus.]()
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![A USC Marshall male-presenting student asking a question in a lecture.]()
MOR 479: The Business of Sports
Addresses the business side of the sports industry; examines professional sports franchises, amateur athletics, and collegiate sports and how they relate to corporate America, the media, and the public sector. Recommended Preparation BUAD 304.
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![Man is standing near projector and showing graphs and business graphs.]()
MOR 480: Sports Business Innovation: Impacts on Decision Making
Investigates how innovation in sports business influences industry cash flow and executive decision making. Examines emerging areas of innovation and their impacts on industry stakeholders.
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![A USC Marshall lecture led by Jamele Hill and Cheryl Miller.]()
MOR 499: Power, Players and Platforms in Global Sports
Leverage USC’s academic depth and breadth to examine (1) the business of sports; (2) platforms and broadcasting; (3) sports in culture; and (4) real-time analysis of topics such as the new wave of women’s game, performance and mindset, and the integration of artificial intelligence.
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![The Intuit Dome in Inglewood, California.]()
MOR 579: The Business of Sports Entertainment
Business practices and issues in different sports markets including growth opportunities and innovative marketing strategies for attracting and retaining fans and corporate sponsors. Industry speakers.
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![Businesswoman explaining new plan to colleagues in conference room. Businesspeople during meeting in office board room.]()
RISK 387: Risk Management in Entertainment, Sports and the Arts
Knowledge and skills needed to identify, analyze, control, finance and report on the risks particular to entertainment, sports and the arts. Duplicates credit in the former ACCT 387.
“Whether you’re interested in finance, real estate, marketing strategy, or organizational behavior, there’s a real world example from sports to discuss.”
“Whether you’re interested in finance, real estate, marketing strategy, or organizational behavior, there’s a real world example from sports to discuss.”
— Courtney Brunious, Assistant Professor of Clinical Management and Organization
NEWS + EVENTS
NEWS + EVENTS
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![Next Level Sports Conference]()
Key Takeaways from the USC Next Level Sports Conference
The all-day program at the Intuit Dome, which drew nearly 500 attendees, focused on what’s ahead at the intersection of sports, media, business, technology, fan engagement, and storytelling.
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![Athletes posing in front of the Fanatics logo]()
USC Annenberg and Marshall Partner with Fanatics for Unique Program for WNBA and MLB Athletes
USC's new partnership with Fanatics helps professional athletes plan for life after sports.
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![Miller Moss running with the football in the Holiday Bowl]()
Miller Moss Embraces Community On and Off the Field
Miller Moss’ unconventional USC journey has led him to the Marshall School of Business.
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![Kevin Blank Speaks to Professor David Belasco]()
Under Armour Founder Offers Students Lesson in Entrepreneurial Mindset
Under Armour Founder Kevin Plank dropped by Professor David Belasco's class for a talk on resilience, hard work, and the entrepreneurial mindset.
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![Julie Uhrman of Angel City Football Club Speaking at ATHENA]()
Athena Summit Showcases Innovator in Women's Sports
Angel City FC Co-Founder and President Julie Uhrman spoke at the Athena Entrepreneurship Summit about brand-building, community outreach, and the bright future of women's sports.
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![Kara Nortman, Sophia Bush, and Julie Uhrman pose in front of Town and Gown.]()
Deans' Dialogue: Angel City FC Founders Discuss Changing the Game
Kara Nortman, Julie Uhrman, and Sophia Bush joined Deans Garrett and Bay for a discussion on progress in women’s sports.
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![USC Women's Basketball Team on Senior Day]()
Athlete Entrepreneurs Find Success with MSEI Degree
While playing on one of the nation’s best basketball teams, these graduates found time to earn their master’s degrees in entrepreneurship and innovation.
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![David Carter and George Ross at the Eiffel Tower during the Olympics]()
25 by 75: Marshall Professor and USC Alum Tackle Sports Bucket List
Professor David Carter and USC alum George Ross ’87 are hitting the 25 most iconic sports events in the world, including the 2024 Paris Olympic Games.
INSIGHT + ANALYSIS
INSIGHT + ANALYSIS
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![Maria Sharapova speaking with Jason Kelly]()
Sports Leaders Discuss Athlete Business Savvy, LA28, and Student Learning Opportunities at Next Level Sports Conference
Roger Goodell, Maria Sharapova, Chris Paul, and Casey Wasserman spoke at the second annual NLS Conference, hosted by USC Marshall and USC Annenberg.
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![An in-game photo of a basketball game being played in China.]()
Quoted: David Carter in CNN
Carter explains how the global market, especially China, is crucial for the NBA’s growth.
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![Chad Tons and Miles Rogers smiling in front of the class]()
Archer Aviation CMO Discusses Electric Air Taxis for Olympics at USC Marshall
Associate Professor Kristen Schiele welcomed Miles Rogers, CMO of Archer Aviation, and Chad Tons ’97, CEO and principal owner of Infinity Marketing Team, for a presentation on the integration of electric air taxis into the 2028 Olympics in Los Angeles.
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![Michael Paranal and Scott Henderson giving the "Fight On!" sign]()
The Catalyst Season 2 Ep. 3 — “Marshall Tales: Austin, TX”
In this episode of The Catalyst, Trojan alumnus Scott Henderson joins Assistant Professor Michael Paranal to share his journey from student-athlete and professional baseball player to a standout career in marketing, strategy, and startup innovation.
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![Ethan Hedges with his bat]()
Marshall in the MLB: USC Two-Way Baseball Player Seizes Challenge with Business Major
Ethan Hedges, the second-team All-American USC baseball player and 77th pick in the MLB draft, pushed for success off the diamond at USC Marshall.
FACULTY
FACULTY
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![David Belasco]()
David Belasco
- Adjunct Professor of Entrepreneurship
David Belasco is an accomplished educator, entrepreneur, and attorney. At USC, he teaches “Taking the Leap – Entrepreneurial Mindset,” "Power, Players & Platforms in Global Sports," and “The Game is Life” with Pete Carroll and Dean Varun Soni. Professor Belasco has received four Golden Apple Teaching Awards, the Peer Achievement Award, and the USC Mentoring Award. He is active in USC Athletics through recruiting, mentoring, and supporting coaches.
Professor Belasco began his career as a lawyer at Latham & Watkins, then founded and sold companies in environmental services and manufacturing. Dave is a graduate of USC and earned his juris doctorate from the University of of Pennsylvania Law School, where he was an editor of The Law Review.
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![Courtney Brunious]()
Courtney Brunious
- Assistant Professor of Clinical Management and Organization
Courtney Brunious is an Assistant Professor of Clinical Management and Organization in the Department of Management and Organization. He teaches courses in strategy, sports business, and leadership, leveraging his experience in executive roles in the sports business industry to bring real world insights into the classroom. He has continued to study the sports business industry for years and has provided insight into issues ranging from sports anchored real estate development to technology. He has also spoken on or moderated panels at the USC Body Computing Conference, NBPA Tech Summit, and USC Marshall Diversity conference. His media work has included appearances on the CBS evening news and KTLA as well as radio and print such as NPR, CNBC, ESPN, Variety, Fast Company, the Los Angeles Times, and the Los Angeles Business Journal.
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![David M. Carter]()
David M. Carter
- Adjunct Professor of Management and Organization
David M. Carter is a national authority on sports business and strategic marketing, and the author of four books about the sport business industry. He founded the Sports Business Group in 1999 following more than ten years of consulting for the sports and entertainment industries. As a sports business consultant specializing in strategic marketing, Professor Carter has consulted for corporations, sports organizations, sports and entertainment venues, law firms, municipalities, and individual athletes. He regularly provides sports business commentary to national media concerns.
