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Business of Sports

  • Business of Sports
Business of Sports

“The world of sports is a prism, shine a light through it, and you’ll see all aspects of contemporary life. Together with USC Annenberg, we are launching a first-of-its-kind, multidisciplinary hub aimed at building the nation’s leading academic sports program at the intersection of business, entertainment, media, science and technology.”

— Dean Geoff Garrett

Courses

  • USC Marshall professor Lorena Martin administering a sports test on the USC campus.

    DSO 578: Fundamentals of Sports Performance Analytics

    Statistical models for pro sports industry business application. Effectively communicate findings for practical actionable results. Sports science data protocol.

    COURSE CATALOGUE

  • A USC Marshall male-presenting student asking a question in a lecture.

    MOR 479: The Business of Sports

    Addresses the business side of the sports industry; examines professional sports franchises, amateur athletics, and collegiate sports and how they relate to corporate America, the media, and the public sector. Recommended Preparation BUAD 304.

    COURSE CATALOGUE

  • Man is standing near projector and showing graphs and business graphs.

    MOR 480: Sports Business Innovation: Impacts on Decision Making

    Investigates how innovation in sports business influences industry cash flow and executive decision making. Examines emerging areas of innovation and their impacts on industry stakeholders.

    COURSE CATALOGUE

  • A USC Marshall lecture led by Jamele Hill and Cheryl Miller.

    MOR 499: Power, Players and Platforms in Global Sports

    Leverage USC’s academic depth and breadth to examine (1) the business of sports; (2) platforms and broadcasting; (3) sports in culture; and (4) real-time analysis of topics such as the new wave of women’s game, performance and mindset, and the integration of artificial intelligence.

    COURSE CATALOGUE

  • The Intuit Dome in Inglewood, California.

    MOR 579: The Business of Sports Entertainment

    Business practices and issues in different sports markets including growth opportunities and innovative marketing strategies for attracting and retaining fans and corporate sponsors. Industry speakers.

    COURSE CATALOGUE

  • Businesswoman explaining new plan to colleagues in conference room. Businesspeople during meeting in office board room.

    RISK 387: Risk Management in Entertainment, Sports and the Arts

    Knowledge and skills needed to identify, analyze, control, finance and report on the risks particular to entertainment, sports and the arts. Duplicates credit in the former ACCT 387.

    COURSE CATALOGUE

Business of Sports

Power, Players, and Platforms in Global Sports

USC Marshall and Annenberg's joint course taught by Cheryl Miller and David Belasco, provides students an inside glimpse into the business of sports through exclusive discussions.

“Whether you’re interested in finance, real estate, marketing strategy, or organizational behavior, there’s a real world example from sports to discuss.”

— Courtney Brunious, Assistant Professor of Clinical Management and Organization

NEWS + EVENTS

INSIGHT + ANALYSIS

FACULTY

  • David Belasco

    David Belasco
    • Adjunct Professor of Entrepreneurship

    David Belasco is an accomplished entrepreneur, educator, and attorney. During his career, he:• Started, built, and sold companies in environmental clean-up and manufacturing;• Created Taking the Leap, a popular course featuring discussions with entrepreneurs, thought leaders, and creative talent;• Received multiple Golden Apple Teaching Awards, the Peer Achievement Award for Faculty, USC-Mellon Mentoring Award, Dean's Service Award, and Greif Center Lead Blocker Award; and• Began as a lawyer at Latham & Watkins in Los Angeles. Dave is a graduate of USC and the University of Pennsylvania Law School, where he served as editor of The Law Review.

  • Courtney Brunious

    Courtney Brunious
    • Assistant Professor of Clinical Management and Organization

    Courtney Brunious is an Assistant Professor of Clinical Management and Organization in the Department of Management and Organization. He teaches courses in strategy, sports business, and leadership, leveraging his experience in executive roles in the sports business industry to bring real world insights into the classroom. He has continued to study the sports business industry for years and has provided insight into issues ranging from sports anchored real estate development to technology. He has also spoken on or moderated panels at the USC Body Computing Conference, NBPA Tech Summit, and USC Marshall Diversity conference. His media work has included appearances on the CBS evening news and KTLA as well as radio and print such as NPR, CNBC, ESPN, Variety, Fast Company, the Los Angeles Times, and the Los Angeles Business Journal.

  • David M. Carter

    David M. Carter
    • Adjunct Professor of Management and Organization

    David M. Carter is a national authority on sports business and strategic marketing, and the author of four books about the sport business industry. He founded the Sports Business Group in 1999 following more than ten years of consulting for the sports and entertainment industries. As a sports business consultant specializing in strategic marketing, Professor Carter has consulted for corporations, sports organizations, sports and entertainment venues, law firms, municipalities, and individual athletes. He regularly provides sports business commentary to national media concerns.