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Neely Center for Ethical Leadership and Decision Making

  • Neely Center for Ethical Leadership and Decision Making

    Neely Center for Ethical Leadership and Decision Making

    Today's leaders are burdened with ever-growing expectations and dilemmas. The Neely Center for Ethical Leadership and Decision Making provides them with tools at the intersection of ethics and technology so they can make wise decisions for their organizations while feeling confident about the future. In so doing, we aim to help solve what we believe to be the most difficult, but most important, challenge of our time: how to align emerging technologies with ethical, human-centered values.


Founded thanks to a generous endowment provided by USC Trustee Jerry Neely and his wife Nancy, the Neely Center’s mission is to guide leaders in making responsible decisions surrounding the development, implementation, and management of emerging technologies. By fostering and promoting cutting-edge research, comprehensive education, and cross-disciplinary dialogue, we strive to ensure that technological advancements contribute to both immediate and enduring societal benefits.

Focus Areas

Our current work focuses on three technology-powered innovations poised to revolutionize business and society: 1) Social media platforms and their effects on individuals and communities around the world; 2) Artificial intelligence and its implications for human coordination and decision making; and 3) Immersive and mixed reality (AR/VR/XR) environments with the potential to enhance or detract from physical reality. In each case, we seek to steer these powerful tools toward their benefits and away from harms.

The Neely Ethics & Technology Indices

We are thrilled to announce the launch of USC Marshall’s Neely Ethics & Technology Indices which will eventually include three nationally representative indices aimed at capturing people’s usage and experiences of harm and benefit across three critical technologies: social media, artificial intelligence, and mixed reality. Our first public results capture usage and experiences across common social media platforms. They represent the first public longitudinal, nationally representative panel of social media experiences in America, bringing critical data to important efforts to understand and improve society’s relationship to social media.


  • We collect monthly data from a representative sample of US households on usage of and attitudes toward artificial intelligence. We are developing questions on people’s experiences toward artificial intelligence.


  • Held at the University of Southern California on Friday, March 24, 2023, this workshop brought together leading experts in AR and VR to discuss the latest developments in the field of mixed reality as well as discuss the exciting opportunities and ethical challenges these technologies present. 

    The USC Marshall Neely Center for Ethics, the Psychology of Technology Institute, and the USC Institute for Creative Technologies partnered to organize a gathering of influential leaders and scholars to share personal insights and develop practices and principles that will be included in a white paper on the opportunities and ethics surrounding mixed reality.