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Neely Center for Ethical Leadership and Decision Making

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    Neely Center for Ethical Leadership and Decision Making

    Today's leaders are burdened with ever-growing expectations and dilemmas. The Neely Center for Ethical Leadership and Decision Making provides leaders with tools at the intersection of ethics and technology so they can make wise decisions for their organizations while feeling confident about the future. In so doing, we aim to help solve what we believe to be the most difficult, but most important, challenge of our time – how to align emerging technologies with ethical, human-centered values.

About

The Neely Center focuses on three technology-powered innovations poised to revolutionize business and society: 1) Social media platforms and their effects on individuals and communities around the world; 2) Artificial intelligence and its implications for human coordination and decision making; and 3) Immersive and mixed reality (AR/VR/XR) environments with the potential to enhance or detract from physical reality. In each case, we seek to steer these powerful tools toward their benefits and away from harms.

The Neely Center was founded thanks to a generous endowment provided by USC Trustee Jerry Neely and his wife Nancy. The Center’s mission is to guide leaders in making responsible decisions surrounding the development, implementation, and management of emerging technologies. By fostering and promoting cutting-edge research, comprehensive education, and cross-disciplinary dialogue, we strive to ensure that technological advancements contribute to both immediate and enduring societal benefits.

Neely Design Code for Social Media

The USC Neely Center remains a thought leader in advocating for specific design changes that can improve technology platform’s impact on both our democracy and on our children.

Discover the Neely Design Code for Social Media HERE

The Neely Indices

Many studies and stakeholders have raised concerns about the effects of social media and related technologies on mental health and political discourse. The increasing use of generative AI has led to societal discussions about getting ahead of potential harms while also ensuring that benefits are widely experienced. Yet, as a society, we lack the data to meaningfully participate in designing better technology systems, as we have no systematic way of tracking harms and benefits across systems and over time. The USC Marshall’s Neely Ethics & Technology Indices help solve this problem and we have already partnered with technologists, policy makers, and academics to drive societal participation in technology’s future.

  • We have several scholarly collaborations in progress - including with scholars at USC, Georgetown, UC Berkeley, and Stanford - to examine how two years’ worth of evolving experiences with technology related to measures of well-being, social connection and societal cohesion. Our study uses an established, nationally representative, high-quality longitudinal panel - USC’s Understanding America Study, which makes our data freely available and extensible for those who want to explore the effects of technology on new dependent variables. The Understanding America Study has been used in a wide variety of previous research, with over 50 papers being published each year using this panel each year from 2020-2023. The panel is unique in that it is an open, longitudinal panel where researchers can connect data across studies for secondary analysis. Having been funded by the National Institute on Aging and the Social Security Administration, the study includes numerous variables about health, well-being, and economic outcomes that can be connected to technology use. Please do get in touch with us if you’d like to collaborate on data analyses.

NEELY FELLOWS PROGRAM

The Neely Ethics & Technology Fellows Program aims to support visionary MBA students poised to become the next generation of technology leaders. Each cohort explores and guides the development of a new area of transformative technology. The 2023-24 cohort is focusing on mixed reality (AR/VR), with implications for entertainment, gaming, collaboration, education, and healthcare.

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    Neely Center for Ethical Leadership and Decision Making
    USC Marshall School of Business
    3660 Trousdale Pkwy, Suite 216 ACC
    Los Angeles, CA 90089
    EMAIL