Ike Silver

Ike Silver investigates how organizations and individuals communicate their morality, and how tactics for signaling virtue are received by various audiences. For example, he studies how consumers respond to corporate social responsibility initiatives or to public figures who wade into (or avoid) political controversy. In general, Silver's work tries to explain the moral charge that underlies issues like (in)authenticity, generosity, virtue-signaling, outrage culture, and self-censorship. He also studies more basic processes in human judgment and decision-making.

Ike Silver's research has been published in leading marketing and psychology journals including Marketing Science, Psychological Science, Organizational Behavior and Human Decision Processes, and Journal of Experimental Psychology: General.

At Marshall, Dr. Silver teaches Marketing Strategy. Ike taught previously at Northwestern’s Kellogg School of Management. He holds a PhD in Marketing and Psychology from The Wharton School, University of Pennsylvania and a BA in Cognitive Science from Yale University. Prior to graduate school, Ike worked at Bridgewater Associates.