Dean Geoffrey Garrett
Diversity, Equity and Inclusion
Teaching + Innovation
Experiential Learning Center
Open Expression Statement
BS Business Administration (BUAD)
BS Accounting (ACCT)
World Bachelor in Business (WBB)
BS Business of Cinematic Arts (BCA)
BS Artificial Intelligence for Business (BUAI)
Full-Time MBA (FTMBA)
Executive MBA (EMBA)
Part-Time MBA (MBA.PM)
International MBA (IBEAR)
Online MBA (OMBA)
MS Business Administration (MSBUSAD)
MS Business Analytics (MSBA)
MS Entrepreneurship + Innovation (MSEI)
MS Finance (MSF)
MS Global Supply Chain Management (MSGSCM)
MS Marketing (MSMKT)
MS Social Entrepreneurship (MSSE)
Master of Business for Veterans (MBV)
Master of Management Studies (MMS)
Master of Accounting (MAcc)
Master of Business Taxation (MBT)
Master of Business Taxation for Working Professionals (MBT.WP)
Data Sciences + Operations
Management + Organization
GC in Business Analytics
GC in Financial Analysis + Valuation
GC in Management Studies
GC in Marketing
GC in Optimization + Supply Chain Management
GC in Strategy + Management Consulting
GC in Sustainability + Business
GC in Technology Commercialization
GC in Library and Information Management – Online
Executive Education Redirect
Business Communication (BUCO)
Data Sciences and Operations (DSO)
Finance + Business Economics (FBE)
Leventhal School of Accounting (ACCT)
Lloyd Greif Center for Entrepreneurial Studies (BAEP)
Management and Organization (MOR)
Institutes + Centers
Peter Arkley Institute for Risk Management
Brittingham Social Enterprise Lab
Center for Investment Studies
Initiative on Digital Competition
Randall R. Kendrick Global Supply Chain Institute
Center for Effective Organizations
Lloyd Greif Center for Entrepreneurial Studies
VanEck Digital Assets Initiative
Institute for Outlier Research in Business
Center for Global Innovation
Neely Center for Ethical Leadership and Decision Making
Giving + Support
Alumni Engagement + Resources
Department: Business Communication
Marshall’s Department of Business Communication (BUCO) has emerged as the largest and one of the most prestigious academic entities of its kind, contributing to education and scholarship for more than 35 years. BUCO courses prepare students for a world driven by communication by applying theory to practical challenges in the professions, including the art of creating strategic messages for diverse audiences, leading successful dialog, networking, and connecting with stakeholders across cultures and utilizing multiple media.
DEGREES + COURSES
BS Business Administration with Emphasis in Communications (BCOM)
The Bachelor of Science in Business Administration with an emphasis in Communication provides specialized skill sets for students that they will apply to succeed in the workplace, regardless of their chosen profession. Students will learn to apply emotionally intelligent and strategic communication, and utilize rapidly evolving communication technologies, to facilitate effective workplace processes among organizational stakeholders. The degree signals to potential employers that the graduate is ready to lead and motivate teams in-person and virtually and facilitate complex communication situations among diverse groups and individuals across cultures to support the success of the organization.
Dynamics in Workplace Communication Minor
For non-business/accounting majors. When navigating company culture, strategic and emotionally intelligent communication is essential. This minor has a high emphasis on application practice to prepare students to succeed in their work environment.
Programs Featuring Business Communication Courses
World Bachelor of Business (WBB)
Master of Business Administration (MBA)
MS Global Supply Chain Management (MSGGSM)
BUCO has developed a series of one- and two-unit seminars, in addition to workshops, assessments, one-on-one tutorials and other activities designed to support Marshall doctoral students in developing the communication skills essential for their success as scholars and teachers.
INSIGHT + ANALYSIS
Quoted: Kirk Snyder on Times.KY
Snyder, Professor of Clinical Business Communication, shares his perspective on how the pandemic influenced how people regarded sharing their job status on social platforms in a piece on Times.KY.
Article: Men Speak More Abstractly Than Women
CHERYL WAKSLAK, Associate Professor of Management and Organization, presents research with co-author Priyanka Joshi in the HARVARD BUSINESS REVIEW.
Quoted: Kirk Snyder in Newsweek
SNYDER, professor of clinical business communication, presents the case for companies to be explicit with their stance on ESG benchmarks.
Quoted: Kirk Snyder in the Washington Post
Kirk Snyder, Chair, Department of Business Communication, tells the Washington Post that too much office gossip can indicate a problem.
Op-Ed: Stephen Lind in Entrepreneur
Stephen Lind, Associate Professor of Clinical Business Communication, co-authored a piece for Entrepreneur on the analog tendencies of millennials.
NEWS + EVENTS
Jolanta Aritz Elected Regional VP of Western US by ABC
Jolanta will work to conduct activities and meetings at the local level and provide members an opportunity to form regional networks of researchers, educators, and practitioners with common interests and goals.
Golden Apple Awards 2022
In a year of challenges, these faculty and staff members have made a good impression on students.
Jolanta Aritz specializes in intercultural business communication, small-group decision-making, leadership communication and virtual teams. Professor Aritz is co-author of the book Leadership Talk: A Discourse Approach to Leader Emergence and co-editor of the Discourse Perspectives on Organizational Communication book. She serves as Vice-president for the Western region of the Association of Business Communication. Prof. Aritz is a former Fulbright scholar and recipient of multiple awards, including the Distinguished Publication on Business Communication, the USC Fund for Innovative Undergraduate Teaching, and the Mellon mentoring award.
Pete Cardon teaches a variety of business communication courses. He researches team communication, role of technology in leadership communication, and intercultural business communication. Professor Cardon previously served as President of the Association of Business Communication. Pete previously taught at the University of South Carolina for six years and Utah State University for three years. Before working in higher education, he held several marketing and management positions in the tourism and manufacturing industries. He is the author of Business Communication: Developing Leaders for a Networked World and co-author of Business and Professional Communication: Putting People First.
Lee is an expert in rhetoric who has taught both of our main undergraduate courses, BUAD 302 and WRIT 340, and has coordinated our series of communication classes for doctoral students. Lee’s classes are noted for revolving around books and other readings on current issues that change year-to-year, such as the industrial food system, the water crisis in the United States, the financial crisis, and most recently the debt ceiling crisis. Lee has also become one of Marshall’s leaders in ethics instruction. He developed and for several years taught ethics seminars in various accounting courses, and worked on the revision of Marshall’s Ethics and Professional Communication undergraduate elective. Lee has made numerous service contributions over the years, including serving as a faculty advisor in various student case competitions.
Maria Colman is the owner and founder of handmadeMaria®. The original business plan was part of her MBA at the University of Southern California, Marshall School of Business. Maria has over 30 years' experience in retail marketing, accounting management, direct sales, and education. Her upcycled products and art pieces are sold at brick and mortar and online stores.Courses taught include; BUAD 302, BUAD 302T, WRIT 340, GSBA 542, and GSBA 523T—core courses for undergraduate and graduate students.Her commitment to her students surpasses teaching—she also coaches undergraduate student teams for case competitions as an advisor for the Marshall Case Team and accompanies them to competitions.
The Virtual Business Professional Project
The VBP Project is a global student collaboration project created and managed by business communication faculty at the Marshall School of Business at USC. It’s goal is to help students develop skills necessary to succeed in a fast-paced global business environment that is increasingly relying on social platforms and virtual collaboration for their internal and external communication.
Every semester, between 500 and 700 students participate in VBP. These students collectively represent over 50 countries around the world and study at 17 universities in 10 different countries.
SELECT STUDENT ORGANIZATIONS
AIM Consulting’s mission is to provide innovative marketing consulting services to clients across allindustries. Our members gain real-world experience by working on strategic projects to develop data-driven recommendations for premier brands, startups, and nonprofits. By combining comprehensive professionaldevelopment resources and experience with distinctive clients, AIM Consulting empowers members to thrive in the fields of marketing, consulting, and beyond.
The Fashion Industry Association (“FIA”) is a student organization at the University of Southern California. As the only fashion-focused organization officially recognizedby the USC Marshall School of Business, FIA is dedicated to connecting its members to information about and professional opportunities within the fashion industry. We regularly invite guest speakers from the fashion industry onto campus, host networking events, organize off-campus social field trips, and produce an annual student-run fashion show. FIA’s goal is to exposemembers to the many facets of the fast-paced, ever-changing fashion industry while fostering alike-minded community.
Trojan Marketing Group is a full-service, student-run,pro-bono marketing agency at the University of SouthernCalifornia, crafting story-driven marketing campaigns forbusinesses and nonprofits in Los Angeles and beyond.
Department of Business CommunicationMarshall School of Business, ACC 400University of Southern California3660 Trousdale ParkwayLos Angeles, CA 90089-0444
213-740-0627 (phone)213-740-9428 (fax)EMAIL
INTERACTIVE CAMPUS MAP