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Lloyd Greif Center for Entrepreneurial Studies

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At the Lloyd Greif Center for Entrepreneurial Studies, students learn a mindset that sets them apart and better positions them to make a positive difference in the world. This mindset is about much more than just founders and founding processes. It is about adaptable, flexible thinking; assessing and managing risk in dynamic, uncertain environments; and finding and pursuing new opportunities. 


Events & Opportunities


Student News

NSBE Lava Lab Merged

National Society of Black Engineers, LavaLab, & Sustainability

Viterbi student clubs LavaLab and NSBE joined forces, inviting Greif CEnter advisors in for feedback on competitive pitches related to USC’s 2028 Sustainability Plan -- proposing zero net waste solutions for transportation, waste, renewable energy, carbon emissions, and more. The winning team of Madison Gong, Juvensen Jules & Jessica Brown pitched a plan to gamify waste reduction at the '28 LA Olympics.

Ready Teddy Lumeum

Congrats to USC Startup Lumeum

MRIs are intimidating and scary, requiring sedation for 49% of the kids who need them. Lumeum uses VR and biofeedback to help calm children, notify docs when sedation isn't needed, and increase radiology department throughput. A win for kids and hospitals, Greif Marshall Incubator alum Lumeum (with its core product Ready Teddy) was just named a semi-finalist in the Blackstone LaunchPad Annual Pitch Competition at StartupGrind



Lumeum’s founders, Max Orozco ’20 and Noah Orozco, combine experience in neuroimaging and design with patient empathy. That led them to create Ready Teddy VR. We’re proud to have worked with a team so profoundly committed to making a positive difference in children’s and physicians’ lives.” Paul Orlando, head of our Marshall Greif Incubator


New Venture Seed Competition 2021

Do you have a great biz concept or a startup? Do you have at least one USC-affiliated founder? Enter the New Venture Seed Competition, which this year has a $150k prize pool. The competition progresses in stages and includes training. Prizes available for early concepts to launched ventures. Info sessions: 2/8, 12-1PM, 2/10, 7-8PM. Application deadline: 2/12.

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Greif Marshall Incubator

Are you a student with an interest in learning what it takes to keep a startup going strong? Tune into the Startup Survival Series -- webinars offered by the Paul Orlando, head of our Marshall Greif Incubator. 

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