![]() |
At the Lloyd Greif Center for Entrepreneurial Studies, students learn a mindset that sets them apart and better positions them to make a positive difference in the world. This mindset is about much more than just founders and founding processes. It is about adaptable, flexible thinking; assessing and managing risk in dynamic, uncertain environments; and finding and pursuing new opportunities.
|

Lloyd Greif Center for Entrepreneurial Studies
Student News
![]() |
National Society of Black Engineers, LavaLab, & SustainabilityViterbi student clubs LavaLab and NSBE joined forces, inviting Greif CEnter advisors in for feedback on competitive pitches related to USC’s 2028 Sustainability Plan -- proposing zero net waste solutions for transportation, waste, renewable energy, carbon emissions, and more. The winning team of Madison Gong, Juvensen Jules & Jessica Brown pitched a plan to gamify waste reduction at the '28 LA Olympics. |
![]() |
Congrats to USC Startup LumeumMRIs are intimidating and scary, requiring sedation for 49% of the kids who need them. Lumeum uses VR and biofeedback to help calm children, notify docs when sedation isn't needed, and increase radiology department throughput. A win for kids and hospitals, Greif Marshall Incubator alum Lumeum (with its core product Ready Teddy) was just named a semi-finalist in the Blackstone LaunchPad Annual Pitch Competition at StartupGrind |
“Lumeum’s founders, Max Orozco ’20 and Noah Orozco, combine experience in neuroimaging and design with patient empathy. That led them to create Ready Teddy VR. We’re proud to have worked with a team so profoundly committed to making a positive difference in children’s and physicians’ lives.” – Paul Orlando, head of our Marshall Greif Incubator

New Venture Seed Competition 2021
Do you have a great biz concept or a startup? Do you have at least one USC-affiliated founder? Enter the New Venture Seed Competition, which this year has a $150k prize pool. The competition progresses in stages and includes training. Prizes available for early concepts to launched ventures. Info sessions: 2/8, 12-1PM, 2/10, 7-8PM. Application deadline: 2/12.
Are you a student with an interest in learning what it takes to keep a startup going strong? Tune into the Startup Survival Series -- webinars offered by the Paul Orlando, head of our Marshall Greif Incubator.