Department: Lloyd Greif Center for Entrepreneurial Studies
Lloyd Greif Center for Entrepreneurial Studies
At the Lloyd Greif Center for Entrepreneurial Studies, students learn a mindset that sets them apart and better positions them to make a positive difference in the world. This mindset is about much more than just founders and founding processes. It is about adaptable, flexible thinking; assessing and managing risk in dynamic, uncertain environments; and finding and pursuing new opportunities.
DEGREES + COURSES
MARSHALL UNDERGRADUATE MINORS
Entrepreneurship Minor
For non-business majors, this minor provides an understanding of entrepreneurship and the entrepreneurial mindset. To enroll in this minor, students must have completed a minimum of 32 units of college-level course work and have a minimum overall GPA of 2.75.
Social Entrepreneurship Minor
Provides students from all undergraduate majors with an understanding of social entrepreneurship and its relationship to government and public policy as well as an understanding of management skills specific to starting and maintaining a social enterprise.
UNDERGRADUATE INTERDISCIPLINARY MINORS
Game Entrepreneurism Minor (with the School of Cinematic Arts)
A minor for students interested in building a business in the games and digital media industry. Building on the business, production and management courses in the Interactive Media Division, this minor culminates in our advanced game project course and provides students with hands-on mentorship.
Innovation: The Digital Entrepreneur Minor (with the Viterbi School of Engineering)
Introduces students to the elements and concepts central to launching a digital venture, including digital disruption, ideation, high-tech product management, online customer acquisition, technology implementation, online business models, digital marketing and monetization.
Media Entrepreneurship & Economics Minor (with the Annenberg School for Communication and Journalism)
Equips students with the interdisciplinary skills and critical frameworks to navigate ongoing transformation sweeping the media industry, with a particular focus on the key economics forces reshaping television, film, music, and news.
Performance Science Minor (with the Dornsife College of Letters, Arts and Sciences)
This minor teaches the science, best practices and applied processes to instill a high-performance mindset though a multi-disciplinary curriculum spanning business, psychology, biology, philosophy, and athletics.
Technology Commercialization Minor (with the Viterbi School of Engineering)
Explores the economic, technological and entrepreneurial aspects of commercializing new technologies. Designed for students with varied interests who might start technology-based ventures ir work for new to established technology companies.
GRADUATE DEGREES
MS Entrepreneurship + Innovation
A highly experiential program for individuals with a passion for entrepreneurship in large or small organizations.
MS Social Entrepreneurship
A program for those seeking to leverage business concepts and skills to make a positive impact and solve societal challenges.
GRADUATE CERTIFICATES
Graduate Certificate in Technology Commercialization
Students participate in the entire spectrum of the commercialization process, from invention to venture funding, while potentially becoming stakeholders in a new technology venture.
NEWS + EVENTS
USC Marshall Professor Jill Kickul Receives Highest Recognition at United States Association for Small Business and Entrepreneurship Conference
The Justin G. Longenecker Award recognizes outstanding contributions to small and medium businesses.
Sales Evangelicals
In their new book, Colin Coggins and Garrett Brown expand on the life lessons they teach in their popular and unorthodox business class.
From Ideas Into Action
USC Marshall/Greif Incubator helped bring a good idea into reality. Now Frontida Records has been recognized by the United Nations as a global digital solution.
50 Years of Entrepreneurship at USC
The Lloyd Greif Center for Entrepreneurial Studies celebrates its 50th anniversary; it was the first integrated entrepreneurship program at a business school back in 1972.
A Case for Green Entrepreneurship
Greif Center’s latest case study wins a major award and puts spotlight on local snack food company.
Tackling It All
FACULTY
FULL-TIME FACULTY
Dr. Anthony Borquez is an expert at building and scaling creative tech businesses. He is the founder of Grab, a leader in augmented and virtual reality. He also founded Blue Label Games, an early leader in mobile game development, later acquired by Konami.
Abby Fifer Mandell is an award-winning educator, user researcher, master facilitator and design strategist. As senior lecturer in entrepreneurship and founding executive director of the Brittingham Social Enterprise Lab, Abby has guided hundreds of individuals and organizations to apply user-centered design to challenges faced by individuals and families worldwide. Community foci include older adults, farmworkers in California’s Central Valley, and adults diagnosed with Type 2 Diabetes. Abby won the Academy of Management Innovation in Entrepreneurship Pedagogy Award in 2018. Prior to USC, Abby lectured at American Jewish University and designed educational facilities with Brailsford & Dunlavey. She is a Wexner Heritage Fellow, serves on the advisory board of United Parents and Students, and in 2023 received the USC Mentoring Award for Faculty Mentoring Undergraduate Students.
Dr. Glenn Fox is a faculty member at the University of Southern California's Lloyd Greif Center for Entrepreneurial Studies, in the Marshall School of Business. His current projects focus on neural systems for emotion regulation, high stakes training, and developing entrepreneurial mindset skills in founders and business leaders.
Glenn received his Ph.D. in Neuroscience from USC, where he focused on the neural correlates of gratitude, empathy, and neuroplasticity. Currently, Glenn is the Director and Founder of the USC Found Well Initiative which aims to understand and promote entrepreneurial mindset in founders and business leaders.
STUDENT ORGANIZATIONS
We are a student-run organization dedicated to connectingthe USC community with the local community, as well as to exploring the relationship between business, service, and ethics.
Spark is a student organization working on cultivating an entrepreneurial community at USC & empowering others to turn their ideas into reality. We host events like the Startup Career Fair, 1000 Pitches, Break to Make, Hack Nights, and more!
Empowering the Trojan entrepreneurship ecosystem while empowering Trojans to succeed in the venture community.
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