Where others see risk, you see opportunity. Forget status quo. You thrive on change. You imagine new possibilities: solutions, products, the next big idea.

Pursuing your concept isn’t a choice; it’s an intense belief that follows you everywhere. Trust that instinct. Feed it. Embolden your vision with creativity, feedback and an agile, adaptive approach.

Whether you’re launching a new venture, joining an emerging business, or advancing in a Fortune 500 company, you’ve come to the right place. At the USC Marshall Lloyd Greif Center for Entrepreneurial Studies, you learn a mindset that will set you apart and better position you to impact the world.