Knight Foundation and USC Marshall Commit $4 Million to Advance Purpose-Driven AI Research
The research initiative aims to create ethical, human-forward outcomes for cutting-edge technology like AI.
Human Leadership
Why Marshall: Human Leadership
The pace of technological change, globalization, and heightened stakeholder expectations have vastly expanded the business world’s definition of leadership. Through our innovative teaching practices and educational programs, we train 21st century business leaders to take full advantage of the endless opportunities made possible by technological progress while also managing its far-reaching social consequences.
To embrace the broader implications of innovation, we must imbue future business leaders with a deep appreciation of their ethical responsibilities, the great value of inclusion throughout society, and the ever-expanding societal responsibilities of business.
Prioritizing Ethics and Responsibility
USC Marshall students and faculty share their thoughts on the importance of respecting and regarding societal responsibilities. "Those who do the right thing — those who conduct business with integrity — build a reputation and ultimately in the long term are always more successful," Joe Ucuzoglu '97, CEO Deloitte US.
INSTITUTES + CENTERS
Marshall’s Institutes and Centers are dedicated to business innovation and understanding the implications of that innovation on individuals, organizations, and society.
The Brittingham Social Enterprise Lab (BSEL) is a Center of Excellence at the USC Marshall School of Business building an ecosystem of students and professionals equipped with the business skills and resources to advance market-based approaches to pressing societal issues. Through education, community building, research, professional development, and narrative change, the Lab is a nucleus for social impact at Marshall, USC, and beyond.
Founded in 1979, the Center for Effective Organizations (CEO) brings over 40+ years of experience in conducting cutting-edge research and helping forward thinking leaders and companies bridge research and practice to solve complex organizational effectiveness challenges.
The continued and rapid growth of E-commerce has generated questions about the consequences for society, business, and the global economy. The USC Marshall Initiative on Digital Competition, which started in January 2021, aims to discover insights on these questions through a collaboration of industry practitioners and academics from business disciplines as well as non-business disciplines (e.g., computer science, economics, law, communications); and disseminate these insights to a broad set of audiences that includes academics, business leaders, and the public.
Today's leaders are burdened with ever-growing expectations and dilemmas. The Neely Center for Ethical Leadership and Decision Making provides leaders with tools at the intersection of ethics and technology so they can make wise decisions for their organizations while feeling confident about the future. In so doing, we aim to help solve what we believe to be the most difficult, but most important, challenge of our time – how to align emerging technologies with ethical, human-centered values.
The Global Leadership Program (GLP) is an invitation-only year-long Freshman Leadership Seminar with opportunities for social activities, networking, advising, and a trip to Shanghai or Beijing during spring break.
The GLP is a groundbreaking program open by invitation only to the most academically talented students in each incoming freshmen class. GLP consists of a fall and spring course, BUAD 101 Freshman Leadership Seminar, as well as outside opportunities for social activities, networking, and advising. The experience is capped off with a visit to Shanghai or Beijing during spring break. During the trip, students meet with executives from some of the top companies in Asia and local and national government officials. In their latter years, GLP Alumni have the opportunity to plan events and mentor younger students while continuing to travel abroad to learn about the global impact of business.
NEWS + EVENTS
Knight Foundation and USC Marshall Commit $4 Million to Advance Purpose-Driven AI Research
The research initiative aims to create ethical, human-forward outcomes for cutting-edge technology like AI.
Alumni Honor Founding MBV Director Robert Turrill with Commemorative Plaque
Through mentorship and commitment, the founding director of the Master of Business for Veterans’ program has inspired Trojans in and out of the classroom.
AI-Assisted Emails May Put Trustworthiness at Risk in Workplace Communications
New research from Professor Peter Cardon suggests managers may undermine their trustworthiness when they use medium to high levels of AI assistance in email communication.
USC Marshall AI for Business Students To Deliver Strategic Insights for Thunder, Salesforce Executives
AI for Business undergraduate students are developing research findings on the latest AI trends for top executives at Thunder and Salesforce.
Research: How the Perception of Judgment Affects Career Pivots
New research from Marshall faculty suggests people are reluctant to change passions because they’re concerned of what others will think of them.
INSIGHT + ANALYSIS
Dean Geoff Garrett on the Future of AI in Higher Ed
Dean Garrett speaks about the University’s AI Strategy Committee, which he’s leading in efforts to integrate AI across multiple disciplines.
Research: Emily Nix in Fortune
Nix’s research shows that while office romances with superiors can be beneficial for the subordinate’s career, the ensuing breakup may result in pay reductions and even loss of employment.
Quoted: Jennifer Deal in Business Insider
In the wake of leaner workforces and increased CEO-power, Deal explains that organizations are not democracies.
Cited: Emily Nix in Financial Times
The Financial Times cites Nix’s study that shows women suffer earnings and employment falls after cohabitating with an abusive partner.
Quoted: S. Mark Young in BBC
Young dissects the fallout of celebrity tell-all memoirs and the potential harm they cause.