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MS Marketing (MSMKT)

Master of Science in Marketing


The MS in Marketing (MSMKT) is offered as a full-time, one-year or a part-time, two-year program designed to develop an in-depth knowledge of relevant, innovative marketing skills and techniques to launch or enhance a marketing career.

The program provides practical hands-on projects in areas of interest that include entertainment, sports entertainment, luxury and lifestyle, technology, healthcare and marketing start-ups. Our personalized curriculum boasts two different specialties - Analytics or Consumer Behavior. Our specializations make your education more applicable to you and where you want to take your career.

Master of Science in Marketing

    Pacing: Full-Time (Part-time option available for some U.S. citizens)

    Duration: 1 year

    Format: In-Person

    Class Schedule: Weekdays on campus.

    Student Profile: Early-Career and Mid-Career Professionals

    STEM Designation: For international applicants, this program is eligible for the OPT-STEM extension


  • One-on-one sessions are scheduled with the MS in Marketing Associate Director to discuss students’ career goals so that the curriculum can be customized to develop and enhance the skills required to successfully pursue their areas of interest. Our students take classes with students in the Full-time MBA, Part-time MBA and other specialized master’s programs. This diversity enhances our students’ classroom experience and allows them to learn from students of different backgrounds, nationalities and interests.



Round 1 October 16, 2023
Round 2 November 20, 2023
Round 3 December 18, 2023
Round 4 January 22, 2024

MS Marketing Curriculum

Academic Overview

The Master of Science in Marketing Program begins in late May each year. At this time, all students in the program are registered in three mandatory classes and are given a list of required courses for the Fall and Spring semesters. These core courses serve as a foundation and provide a rigorous grounding in marketing frameworks, concepts and strategies to prepare students for more advanced careers in marketing. These courses also allow students to explore essential subjects within the marketing discipline, a thorough understanding of which can help students stand out and excel in their future careers.


The MSMKT Program aims to provide students with a holistic experience during their time at USC Marshall. We aim to create an environment where students can thrive academically while growing their personal and professional networks through meaningful connections and experiences

  • MSMKT Student Advisory Council (SAC)

    MSMKT Student Advisory Council (SAC)

    The Student Advisory Council is committed to enhancing the student life experience of the cohort. We achieve this by providing comprehensive support and organizing a diverse range of both social and professional events. Our overarching goal is cultivating a diverse community that fosters collaboration, creates networking opportunities, promotes individual development, and facilitates future career success.


Accelerate Your Career

If you are interested in learning more about our program, please watch this short virtual information session with our Academic and Program Director, Dr. Diane Badame, for an in-depth look at the Master of Science in Marketing Program. Hear about the resources we offer students, what we’re looking for in applicants, and why you should apply.


Message From the Director: Diane Badame

Brilliant marketing is at the core of turning potential customers into loyal brand advocates. The Master of Science in Marketing Program prepares you to unleash the next generation of great ideas into the world. The program is uniquely designed to hone analytical, digital and innovative marketing skills and to help you build comprehensive marketing expertise that can be applied to domestic and global businesses.

Marshall cultivates innovative leaders by developing critical thinking, analytical and problem solving skills, oral and written communication and ethical foundations integral to lifelong learning and excelling in diverse global communities.