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Master of Science in Marketing
The USC Marshall Master of Science in Marketing Program (ranked 3rd in the nation QS World University Rankings) is designed to develop an in-depth knowledge of relevant and innovative marketing skills and techniques for prospective students interested in pursuing or enhancing their existing marketing careers.
The program provides tools, concepts, frameworks, critical thinking skills and practical hands-on projects in areas of interest that include entertainment, sports entertainment, luxury and lifestyle, technology, healthcare and marketing start-ups. This allows for more effective development, enhancement and refinement of marketing techniques that are so critical to the success of local and global businesses. Our personalized curriculum that boasts two different specialities sets the USC MS in Marketing Program apart from other MS in Marketing programs by capitalizing on the depth and breadth of course offerings at the Marshall School of Business and the University of Southern California.
MS MKT PROGRAM BENEFITS
A Personalized and Global-Focused Curriculum
One-on-one sessions are scheduled with the MS in Marketing Associate Director to discuss students’ career goals so that the curriculum can be customized to develop and enhance the skills required to successfully pursue their areas of interest. Our students take classes with students in the Full-time MBA, Part-time MBA and other specialized master’s programs. This diversity enhances our students’ classroom experience and allows them to learn from students of different backgrounds, nationalities and interests.
Specialize in Analytics (STEM) or Consumer Behavior
The MS in Marketing Program offers two academic tracks: Analytics and Consumer Behavior. Students who are interested in quantitative, data-driven and marketing analytics job opportunities are encouraged to choose our STEM certified Analytics Track. Students who are interested in the behavioral aspect of marketing should select the Consumer Behavior Track. Please refer to the sample course plans below.
Dedicated and Tailored Career Support
Students get access to a dedicated team of passionate career experts through the Marshall Graduate Career Services (GCS) Department. Students will be exposed to numerous professional development workshops, career simulations and one on one coaching to develop the right career development plan. With the guidance of the GCS team, each student will create a career plan and explore employment opportunities in the industries in which he or she wishes to thrive.
Exposure and Mentorship From Experts in the Marketing Field
MS in Marketing Seminars: We invite executives from the world’s leading companies to participate in round-table discussions. A series of Masters of Marketing Seminars are scheduled each fall. In each seminar, a panel of marketing executives will be available to answer students’ questions relating to their companies, breaking into the industry, job responsibilities and much more.
Mentorship Program: Students have the opportunity to seek one-on-one mentorship with industry experts and dive deeper into the necessary skills and expertise required to succeed in the field of their interest. The program starts during the spring semester so that students are prepared to graduate with clear career goals and strategies.
Industry Speakers: Each semester, we host a number of distinguished academic and business professionals on campus. Our guest speakers regularly provide experienced-based wisdom and guidance for enrolled students, alumni, and the USC community at-large.
Complete the 30 Units to Graduate in as Little as One Year Full Time or Two Years Part Time
Students are required to take 30 units to graduate. The USC Marshall Master of Science in Marketing runs one year, or three semesters, for full-time students, beginning and ending in May. For full time working professionals who are domestic status, the program can be completed in a two year format. From consumer insights and new product development to the creation of successful marketing strategies and methods for long-term customer retention, the academic material prepares students for success in their chosen field(s).
APPLYING TO USC MARSHALL
As a top-ranked four-year business school housed at a leading private research institution, a USC Marshall business degree allows extraordinary students to cement their own legendary futures.
Dates + Deadlines
The Fall 2023 Application Cycle is now open.First RoundApplication Deadline: Oct. 15, 2022Exam Deadline: Oct. 1, 2022Notification Begins: Dec. 5, 2022Second RoundApplication Deadline: Nov. 15, 2022Exam Deadline: Nov. 1, 2022Notification Begins: Jan. 5, 2023Third RoundApplication Deadline: Dec. 15, 2022Exam Deadline: Dec. 1, 2022Notification Begins: Feb. 5, 2023Final RoundApplication Deadline: Jan. 20, 2023 (International students final deadline)Exam Deadline: Jan. 10, 2023 (International students final deadline)Notification Begins: Mar. 10, 2023
RollingDomestic students may submit after the final round but are strongly encouraged to submit earlierMay 15, 2023
ADMISSIONS EVENTS
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MS MKT ACADEMIC OVERVIEW
The Master of Science in Marketing Program begins in late May each year. At this time, all students in the program are registered in three mandatory classes and are given a list of required courses for the Fall and Spring semesters. These core courses serve as a foundation and provide a rigorous grounding in marketing frameworks, concepts and strategies to prepare students for more advanced careers in marketing. These courses also allow students to explore essential subjects within the marketing discipline, a thorough understanding of which can help students stand out and excel in their future careers.
Analytics Track Electives
In order to meet the standards of STEM certification, students on the Analytics Track must complete 21 units of required courses, leaving 9 units (or three classes) of electives. These electives are offered by the Marketing Department (MKT) or Data Sciences and Operations (DSO) Department
Consumer Behavior Track Electives
The Consumer Behavior Track offers a wide range of electives. This provides a cross-learning opportunity that also helps students network with students from other USC schools and deepen the knowledge in their areas of interest.
Internship Electives
Students may pursue an internship while pursuing the MS in Marketing degree. Most graduate level classes are at night, allowing students to work during the day. Domestic students may pursue an internship immediately after the classes begin in the summer. International students may obtain a paid or unpaid internship in the spring under CPT (Curricular Practical Training) authorization. Internships may contribute to the units required for the degree provided that students register for MKT 595: Internship in Marketing.
Please note: F1 Visa students who begin the program on an initial attendance I-20s in Summer 2023 will not qualify for Curricular Practical Training in Spring 2024. F-1 students in this position may be able to recruit for unpaid internships if the company does not require CPT authorization, but paid internships will not be possible. This does not impact domestic students or F-1 students who begin the program in active F-1 status from a prior degree.
Graduate Certificate in the Business of Entertainment
In addition to the MS in Marketing degree, the USC School of Cinematic Arts, rated the best film school in the world, offers a Graduate Certificate in the Business of Entertainment. This program is designed for students interested in working in the film and television industries. Film and television industry firms primarily hire business graduates to work in finance, entertainment properties marketing, strategic planning, and information systems.
MS MKT FACULTY
USC Marshall Faculty are award-winning scholars who publish cutting-edge research.
Message From the Director: Diane Badame
Brilliant marketing is at the core of turning potential customers into loyal brand advocates. The Master of Science in Marketing Program prepares you to unleash the next generation of great ideas into the world. The program is uniquely designed to hone analytical, digital and innovative marketing skills and to help you build comprehensive marketing expertise that can be applied to domestic and global businesses.
Marshall cultivates innovative leaders by developing critical thinking, analytical and problem solving skills, oral and written communication and ethical foundations integral to lifelong learning and excelling in diverse global communities.
The program focuses on skills that enable the development, enhancement and refinement of fundamental and innovative marketing techniques that are so critical to the success of local and global businesses.
We expect from you -
- Passion for marketing and desire to exceed and excel.
- Personal commitment throughout the program.
- Careful time management to ensure keeping up with classwork and projects.
- Team player with good communication skills.
- Strong desire to learn and think critically and innovatively.
MS in Marketing Students study from world renowned faculties. The program provides exposure to a number of schools within USC such as Annenberg School of Communication and Journalism, Cinematic Arts, Keck School of Medicine, and the Price School of Policy and Planning. , etc.
Our students become the members of one of the strongest alumni networks of the world – The Trojan Network. USC Trojan Network includes 450,000 alumni and Marshall Network includes more than 90,,000 alumni all over the world.
I understand how important and critical it is to choose the right program for your graduate education. With that in mind, we are excited to provide a comprehensive overview of our Master of Science in Marketing Program and our team is always available to provide additional information and answer any questions that our prospective students might have. Please visit all the sections of our website to learn more about the program and return frequently to see the new offerings and program updates that we promise to make on an ongoing basis. You are also welcome to email us on ms.marketing@marshall.usc.edu if you have any questions.
I also hope that you will take an opportunity to visit USC campus and meet with us during our information sessions and webinars to discuss your concerns and future goals. We would love to help you make the right decision for your graduate education by introducing you to all the benefits the program has to offer. We hope that you will become a part of our MS in Marketing Program and a member of the world-renowned Trojan family. We look forward to hearing from you.
— Dr. Diane Badame, MS Marketing Academic Director and Professor of Clinical Marketing
Accelerate Your Career
If you are interested in learning more about our program, please watch this short virtual information session with our Academic and Program Director, Dr. Diane Badame, for an in-depth look at the Master of Science in Marketing Program. Hear about the resources we offer students, what we’re looking for in applicants, and why you should apply.
MS MKT STUDENT LIFE
Our MS in Marketing students come from many different backgrounds, but share a common goal of acquiring the advanced skills needed to enhance their current and future careers in marketing. In our ‘Student Perspectives’ profiles, we explore both current student and alumni perspectives on choosing to pursue a specialized Master’s degree at USC Marshall and the overall impact of our program.
MS in Marketing Advisory Council
Meet the Student Advisory Council of the MS in Marketing program. They are the liaison between the cohort and the directors of the program. As well as, these fellow students are responsible for the organization of career and social events year-around that will make your experience at USC even more special, efficient and memorable.
Mission: To assist, inspire and motivate each member of the cohort of the MS in Marketing program at USC and make sure that they get the most out of their wonderful experience through networking, learning and having fun.
Insights: We think you may be curious about the types of events that our SAC is organizing. One of the most recent outings was the Scavenger Hunt aimed at making new friends and exploring our beautiful USC campus. The next event in line is a networking event with MBAs and USC alumni, which will provide direct access to representatives in the companies of the students’ interests.
Contact: We would love to tell you more about all things that SAC does. As well as, all of the members will be happy to assist you and answer any questions that you may have regarding the program.
You may EMAIL email the SAC. Additionally, you can connect with the president of the SAC on LINKEDIN.
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