MS Marketing (MSMKT)
Master of Science in Marketing
The MS in Marketing (MSMKT) is offered as a full-time, one-year or a part-time, two-year program designed to develop an in-depth knowledge of relevant, innovative marketing skills and techniques to launch or enhance a marketing career.
The program provides practical hands-on projects in areas of interest that include entertainment, sports entertainment, luxury and lifestyle, technology, healthcare and marketing start-ups. Our personalized curriculum boasts two different specialties - Analytics or Consumer Behavior. Our specializations make your education more applicable to you and where you want to take your career.
MARKETING PROGRAM BENEFITS
APPLYING TO MS MARKETING
CAREER PATHWAYS
Marketing Curriculum
MS MKT STUDENT LIFE
MSMKT Student Advisory Council (SAC)
The Student Advisory Council is committed to enhancing the student life experience of the cohort. We achieve this by providing comprehensive support and organizing a diverse range of both social and professional events. Our overarching goal is cultivating a community that fosters collaboration, creates networking opportunities, promotes individual development, and facilitates future career success.
WHY MARSHALL
Career Pathways
Marshall graduate students are actively sought by the world's leading companies Amazon, Google, Salesforce, BCG and Goldman Sachs. Benefitting from Marshall's deep industry ties, they are leaders in a range of industries from Technology, Entertainment and Interactive Gaming to Healthcare, Consulting and Financial Services.
Trojan Network
The Marshall Trojan network links students and business leaders around the globe. Over 90,000 Marshall alumni worldwide create a proactive pay-it-forward culture that drives powerful career outcomes. There is simply no other alumni network quite like it.
Real-World Learning
Every Marshall graduate student has opportunities to integrate and apply what they learn in the classroom to real challenges outside the classroom. Learning by doing trains leaders to be visionary and resilient.
Faculty Expertise
USC Marshall faculty come from a wide array of backgrounds and disciplines. They engage in collaborative and inter-disciplinary teaching to explore business challenges and opportunities from a variety of viewpoints. They incorporate case studies, current events, career panels, and industry speakers to support academic content with real-world perspectives.
Global School in the Heart of LA
Located in the heart of Los Angeles, USC Marshall is embedded in one of the most vibrant global economies and part of a large university community committed to a culture of collegiality, cooperation, and team work. Our students, faculty and alumni play leading roles in the industries that have built and continue to drive LA forward - from real-estate and accounting, to marketing and finance, to entertainment and tech.
MS MKT FACULTY
Diane Badame specializes in the fields of marketing management, customer satisfaction and new product development. She currently serves as the Academic Director of the Master of Science in Marketing Program.
Kristin Diehl's research focuses on how people anticipate, experience, and remember events that unfold over time. She also studies how consumers search for and use product information, particularly in environments where search costs are low, assortments are large, and recommendation tools may be available.
Anthony Dukes studies marketing intermediaries - the businesses that connect marketers to their customers - such as retailers, e-commerce platforms, and commercial content sites. Professor Dukes’ research appears regularly in leading academic journals such as Journal of Marketing Research, Management Science, and Marketing Science. He teaches graduate classes in pricing and in marketing analytics. He is Co-Director (with Danny Sokol) of the Initiative on Digital Competition and senior editor at the journal Marketing Science.
