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  • Lloyd Greif Center for Entrepreneurial Studies

    At the Lloyd Greif Center for Entrepreneurial Studies, students learn a mindset that sets them apart and better positions them to make a positive difference in the world. This mindset is about much more than just founders and founding processes. It is about adaptable, flexible thinking; assessing and managing risk in dynamic, uncertain environments; and finding and pursuing new opportunities.

PROGRAMS

The Greif Center offers a portfolio of programs that help students get the real world skills and knowledge that support entrepreneurial success and the development of an entrepreneurial mindset.

  • Blackstone LaunchPad

    The BLP offers students throughout our USC campus a co-working space for entrepreneurial projects and additional advisory resources and information to help propel connections and momentum for very early stage concepts.

  • New Venture Seed Competition

    Do you have a great business idea? Are you a USC student, recent graduate, or faculty or staff member? Join us as participants in the largest competition at USC --open to anyone, from any school! The NVSC offers learning opportunities and a prize pool of $150,000+ to help ideas become reality.

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    Lloyd Greif Center for Entrepreneurial Studies / Incubate USC

    USC has an expansive entrepreneurship and innovation ecosystem, with myriad programs and resources for students, faculty, staff, and alumni. Our offerings include undergraduate and graduate degree and certificate programs with a tremendous and diverse array of introductory to advanced courses; co-curricular programs to provide support from idea through validation through commercialization or startup; a dynamic slate of competitions, workshops, large-scale events; and more.

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  • Lloyd Greif Center for Entrepreneurial Studies / USC Marshall Venture Fund

    The USC Marshall Venture Fund considers investments in ventures with USC alumni, faculty, or staff as founders, co-founders, or senior management team members. The Fund’s mission is threefold: (1) to bridge the funding gap for USC-affiliated early-stage companies and amplify the impact for later-stage ones; (2) educate students on how to evaluate potential investments, advise investment decisions, and manage portfolio firms; and (3) engage alumni, advisors, experts, and other stakeholders in helping build the entrepreneurial ecosystem at USC and in Southern California.

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  • Entrepreneurs of the Year

    Each year, we celebrate entrepreneurial excellence by conferring two awards that honor their recipients’ entrepreneurial spirit and transformative business efforts: Entrepreneur of the Year and the Alumni Entrepreneur of the Year.

INITIATIVES

  • Athena Women Founders Initiative

    ATHENA brings together women and allies from across Los Angles and our USC campus each year for an in-depth Lunch&Learn series, a large annual summit celebrating female entrepreneurs, investors, and leaders, and a Female Founders' pitch competition.

  • Founder Central Initiative

    Founder Central’s mission is to create and disseminate knowledge about the most important early decisions faced by founders and the other people who help build startups, as a mechanism to create a roadmap that helps founders how to make more effective, more ethical decisions.

  • SCALE: The Future of Tech & Entertainment

    A biennial conference hosted by the Greif Center, in partnership with the Marshall School and the USC Annenberg School, SCALE brings together thought and business leaders to share their thoughts on the “what next” of our most dynamic industries – those anchored in or vital to Southern California, creating the future of artificial intelligence, augmented and virtual reality, digital media, gaming and e-sports.

  • VanEck Digital Assets Initiative

    We work closely with those leading the VanEck Digital Assets Initiative, which serves as USC Marshall's hub for those interested -- as learners, as leaders, as partners -- in digital assets, blockchain, cryptocurrencies, non-fungible tokens, and the metaverse.

ANNUAL EVENTS

  • Each year, hundreds of women and allies convene on campus to celebrates female entrepreneurs, investors, and leaders through keynotes, interactive panels, fireside chats, networking, and performances. Designed for for everyone with an interest or experience in entrepreneurship. Past speakers have included Mellody Hobson (Ariel Investments), Jane Wurwand (Dermalogica), Katie Rodan and Kathy Fields (Proactiv), Candace Parker (Chicago Sky), and Gwyneth Paltrow (GOOP).

CASE COLLECTION

We offer an ever-growing library of educational cases that are used at top academic institutions in 80+ countries globally and are available fro purchase by educators or anyone interested in reading really great stories. We create as many of these LA and SoCal stories as we can. Our goal: to help students become more effective across a wide variety of dynamic entrepreneurial (and established) organizational settings.

New Entrepreneurship Case Releases for 2022

A new normal? After unprecedented challenges, entrepreneurs had to scan their environments to find new customers. They had to pioneer new technologies and product innovations. And they had to search for new opportunities in ever-changing markets.

Societal change caused tumult for some, but provided others the chance to craft brands and build organizations that embraced diversity and inclusion.

These extraordinary times hold critical lessons for aspiring entrepreneurs and innovators. Bring these new stories into your classroom. Check out the New Releases from the Greif Center for Entrepreneurial Studies case collection.

New Entrepreneurship Case Releases for 2021

The year 2020 reinforced the importance of more and more tools in the entrepreneur’s toolkit.
Resilience. Adaptability. Persistence. Creativity.

As an educator, you’ve had to demonstrate the same qualities—resilience, adaptability, persistence and creativity—to keep your courses relevant and engaging for your students.

These and other case studies can help bring your classroom—or your virtual classroom—up to date with the latest trends shaping the entrepreneurial environment. Check out the New Releases from the Greif Center for Entrepreneurial Studies case collection.

Historical Entrepreneurship Case Series

Innovations from decades past, Insights for today.

Trailblazers championed new technologies, developed global brands and built new types of distribution channels. Their stories provide perspective on today’s business challenges and shed light on the opportunities innovators will be pursuing tomorrow.

Available At:

DEGREES + COURSES

Students first and always. The Greif Center offers a dynamic, innovative, and evolving slate of more than 50 different courses to USC undergraduate and graduate students across all disciplines, filling more than 4,000 classroom seats each year.

UNDERGRADUATE MINORS IN MARSHALL

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    Entrepreneurship Minor

    For non-business majors, this minor provides an understanding of entrepreneurship and the entrepreneurial mindset. To enroll in this minor, students must have completed a minimum of 32 units of college-level course work and have a minimum overall GPA of 2.75.

    COURSE CATALOGUE

  • Social Entrepreneurship Minor

    Provides students from all undergraduate majors with an understanding of social entrepreneurship and its relationship to government and public policy as well as an understanding of management skills specific to starting and maintaining a social enterprise.

    COURSE CATALOGUE

GRADUATE DEGREES + CERTIFICATES

STAY CONNECTED

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  • Contact

    If you can't find the information you need on these pages, don't hesitate to get in touch by calling us at 213.740.0641 or sending an  EMAIL.

Contact

Greif Center for Entrepreneurial Studies
USC Marshall School of Business
610 Child's Way
JFF 5th Floor, MC 3365
Los Angeles, CA 90089-3365

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