Skip to main content

Lloyd Greif Center for Entrepreneurial Studies

  • Lloyd Greif Center for Entrepreneurial Studies

    Lloyd Greif Center for Entrepreneurial Studies

    At the Lloyd Greif Center for Entrepreneurial Studies, students learn a mindset that sets them apart and better positions them to make a positive difference in the world. This mindset is about much more than just founders and founding processes. It is about adaptable, flexible thinking: assessing and managing risk in dynamic, uncertain environments; and finding and pursuing new opportunities. As an academic unit the Center provides more than 50 courses from which our undergraduate and graduate students can choose. Undergraduates can take individual courses, pursue an emphasis in entrepreneurship & innovation, or opt into a minor. Graduate students can take individual courses within any of our MBA programs or they can focus on entrepreneurship in our MS Entrepreneurship & Innovation and MS Social Entrepreneurship degrees. Outside of our classrooms, we also offer an array of idea-to-launch-to-funding opportunities, supplemented with an active calendar of events.


The Greif Center offers a portfolio of co-curricular programs to support entrepreneurially inclined students as they seek to think and act creatively, develop and evaluate ideas, launch and grow startups, and more.

  • Color photograph of woman smiling at an outdoor event.

    USC Marshall Venture Fund

    The USC Marshall Venture Fund considers investments in ventures with USC alumni, faculty, or staff as founders, co-founders, or senior management team members. The Fund’s mission is threefold: (1) to bridge the funding gap for USC-affiliated early-stage companies and amplify the impact for later-stage ones; (2) educate students on how to evaluate potential investments, advise investment decisions, and manage portfolio firms; and (3) engage alumni, advisors, experts, and other stakeholders in helping build the entrepreneurial ecosystem at USC and in Southern California.


  • Each year, hundreds of women and allies convene on campus to celebrates female entrepreneurs, investors, and leaders through keynotes, interactive panels, fireside chats, networking, and performances. Designed for for everyone with an interest or experience in entrepreneurship. Past speakers have included Mellody Hobson (Ariel Investments), Jane Wurwand (Dermalogica), Katie Rodan and Kathy Fields (Proactiv), Candace Parker (Chicago Sky), and Gwyneth Paltrow (GOOP).


We offer an ever-growing library of educational cases that are used at top academic institutions in 80+ countries globally and are available fro purchase by educators or anyone interested in reading really great stories. We create as many of these LA and SoCal stories as we can. Our goal: to help students become more effective across a wide variety of dynamic entrepreneurial (and established) organizational settings.

New Entrepreneurship Case Releases for 2022

A new normal? After unprecedented challenges, entrepreneurs had to scan their environments to find new customers. They had to pioneer new technologies and product innovations. And they had to search for new opportunities in ever-changing markets.

Societal change caused tumult for some, but provided others the chance to craft brands and build organizations that embraced diversity and inclusion.

These extraordinary times hold critical lessons for aspiring entrepreneurs and innovators. Bring these new stories into your classroom. Check out the New Releases from the Greif Center for Entrepreneurial Studies case collection.

New Entrepreneurship Case Releases for 2021

The year 2020 reinforced the importance of more and more tools in the entrepreneur’s toolkit.
Resilience. Adaptability. Persistence. Creativity.

As an educator, you’ve had to demonstrate the same qualities—resilience, adaptability, persistence and creativity—to keep your courses relevant and engaging for your students.

These and other case studies can help bring your classroom—or your virtual classroom—up to date with the latest trends shaping the entrepreneurial environment. Check out the New Releases from the Greif Center for Entrepreneurial Studies case collection.

Historical Entrepreneurship Case Series

Innovations from decades past, Insights for today.

Trailblazers championed new technologies, developed global brands and built new types of distribution channels. Their stories provide perspective on today’s business challenges and shed light on the opportunities innovators will be pursuing tomorrow.

Available At:


Students first and always. The Greif Center offers a dynamic, innovative, and evolving slate of more than 50 different courses to USC undergraduate and graduate students across all disciplines, filling more than 4,000 classroom seats each year.


  • Newsletter

    Keep on top of entrepreneurship events and opportunities at the Greif Center, across USC's campuses, and around town. Subscribe today to receive our bimonthly newsletter.


  • Contact

    If you can't find the information you need on these pages, don't hesitate to get in touch by calling us at 213.740.0641 or sending an  EMAIL.


Greif Center for Entrepreneurial Studies
USC Marshall School of Business
610 Child's Way
JFF 5th Floor, MC 3365
Los Angeles, CA 90089-3365

Request For Information

Please provide the following information to be subscribed to the USC Greif Center Newsletter.