Dean Geoffrey Garrett
Diversity, Equity and Inclusion
Teaching + Innovation
Experiential Learning Center
Open Expression Statement
BS Business Administration (BUAD)
BS Accounting (ACCT)
World Bachelor in Business (WBB)
BS Business of Cinematic Arts (BCA)
BS Artificial Intelligence for Business (BUAI)
Full-Time MBA (FTMBA)
Executive MBA (EMBA)
Part-Time MBA (MBA.PM)
International MBA (IBEAR)
Online MBA (OMBA)
MS Business Administration (MSBUSAD)
MS Business Analytics (MSBA)
MS Entrepreneurship + Innovation (MSEI)
MS Finance (MSF)
MS Global Supply Chain Management (MSGSCM)
MS Marketing (MSMKT)
MS Social Entrepreneurship (MSSE)
Master of Business for Veterans (MBV)
Master of Management Studies (MMS)
Master of Accounting (MAcc)
Master of Business Taxation (MBT)
Master of Business Taxation for Working Professionals (MBT.WP)
Data Sciences + Operations
Management + Organization
GC in Business Analytics
GC in Financial Analysis + Valuation
GC in Management Studies
GC in Marketing
GC in Optimization + Supply Chain Management
GC in Strategy + Management Consulting
GC in Sustainability + Business
GC in Technology Commercialization
GC in Library and Information Management – Online
Business Communication (BUCO)
Data Sciences and Operations (DSO)
Finance + Business Economics (FBE)
Leventhal School of Accounting (ACCT)
Lloyd Greif Center for Entrepreneurial Studies (BAEP)
Management and Organization (MOR)
Institutes + Centers
Randall R. Kendrick Global Supply Chain Institute
Peter Arkley Institute for Risk Management
VanEck Digital Assets Initiative
Institute for Outlier Research in Business
Lloyd Greif Center for Entrepreneurial Studies
USC Marshall Venture Fund
Brittingham Social Enterprise Lab
Neely Center for Ethical Leadership and Decision Making
Center for Effective Organizations
Center for Global Innovation
Center for Investment Studies
Initiative on Digital Competition
Giving + Support
Alumni Engagement + Resources
At the Lloyd Greif Center for Entrepreneurial Studies, students learn a mindset that sets them apart and better positions them to make a positive difference in the world. This mindset is about much more than just founders and founding processes. It is about adaptable, flexible thinking; assessing and managing risk in dynamic, uncertain environments; and finding and pursuing new opportunities.
The Greif Center offers a portfolio of programs that help students get the real world skills and knowledge that support entrepreneurial success and the development of an entrepreneurial mindset.
We offer offer student mixers, student clubs, business pitch competitions, and speaker events (encompassing panels, workshops, fireside chats, and guest talks). We also provide mentoring and resources (physical and financial) through the Blackstone LaunchPad, the USC Marshall Greif Incubator and our USC Marshall Venture Fund. These are supplemented by additional activities that connect students to additional entrepreneurship resources and programs on our campus and in Los Angeles more generally.
The BLP offers students throughout our USC campus a co-working space for entrepreneurial projects and additional advisory resources and information to help propel connections and momentum for very early stage concepts.
New Venture Seed Competition
Do you have a great business idea? Are you a USC student, recent graduate, or faculty or staff member? Join us as participants in the largest competition at USC --open to anyone, from any school! The NVSC offers learning opportunities and a prize pool of $150,000+ to help ideas become reality.
Lloyd Greif Center for Entrepreneurial Studies / Incubate USC
USC has an expansive entrepreneurship and innovation ecosystem, with myriad programs and resources for students, faculty, staff, and alumni. Our offerings include undergraduate and graduate degree and certificate programs with a tremendous and diverse array of introductory to advanced courses; co-curricular programs to provide support from idea through validation through commercialization or startup; a dynamic slate of competitions, workshops, large-scale events; and more.
Lloyd Greif Center for Entrepreneurial Studies / USC Marshall Venture Fund
The USC Marshall Venture Fund considers investments in ventures with USC alumni, faculty, or staff as founders, co-founders, or senior management team members. The Fund’s mission is threefold: (1) to bridge the funding gap for USC-affiliated early-stage companies and amplify the impact for later-stage ones; (2) educate students on how to evaluate potential investments, advise investment decisions, and manage portfolio firms; and (3) engage alumni, advisors, experts, and other stakeholders in helping build the entrepreneurial ecosystem at USC and in Southern California.
Entrepreneurs of the Year
Each year, we celebrate entrepreneurial excellence by conferring two awards that honor their recipients’ entrepreneurial spirit and transformative business efforts: Entrepreneur of the Year and the Alumni Entrepreneur of the Year.
Athena Women Founders Initiative
ATHENA brings together women and allies from across Los Angles and our USC campus each year for an in-depth Lunch&Learn series, a large annual summit celebrating female entrepreneurs, investors, and leaders, and a Female Founders' pitch competition.
Founder Central Initiative
Founder Central’s mission is to create and disseminate knowledge about the most important early decisions faced by founders and the other people who help build startups, as a mechanism to create a roadmap that helps founders how to make more effective, more ethical decisions.
SCALE: The Future of Tech & Entertainment
A biennial conference hosted by the Greif Center, in partnership with the Marshall School and the USC Annenberg School, SCALE brings together thought and business leaders to share their thoughts on the “what next” of our most dynamic industries – those anchored in or vital to Southern California, creating the future of artificial intelligence, augmented and virtual reality, digital media, gaming and e-sports.
We work closely with those leading the VanEck Digital Assets Initiative, which serves as USC Marshall's hub for those interested -- as learners, as leaders, as partners -- in digital assets, blockchain, cryptocurrencies, non-fungible tokens, and the metaverse.
Each year, hundreds of women and allies convene on campus to celebrates female entrepreneurs, investors, and leaders through keynotes, interactive panels, fireside chats, networking, and performances. Designed for for everyone with an interest or experience in entrepreneurship. Past speakers have included Mellody Hobson (Ariel Investments), Jane Wurwand (Dermalogica), Katie Rodan and Kathy Fields (Proactiv), Candace Parker (Chicago Sky), and Gwyneth Paltrow (GOOP).
A biennial conference hosted by the Greif Center, in partnership with the Marshall School and the USC Annenberg School, SCALE brings together thought and business leaders to discuss “what next” of SoCal's most vital and dynamic industries -- those creating the future of AI, AR and VR, digital media, gaming, and e-sports. Past speakers have included Robert Iger (Disney), LA Mayor Eric Garcetti, Brian Grazer and Ron Howard (Imagine Entertainment), Brandon Beck and Marc Merrill (Riot Games), Santiago Chamarro (General Motors), Sarah Harden (Otter Media), Cindy Eckert (Sprout Pharmaceuticals), Tom Penn (LA Football Club).
Marcia Israel Celebration
We celebrate our entrepreneurship students and supporters in an event that honors students accomplishments, recognizes their startups, thanks the partners and advisors who have helped them along the way, and congratulates them on completing their academic years or degrees.
We offer an ever-growing library of educational cases that are used at top academic institutions in 80+ countries globally and are available fro purchase by educators or anyone interested in reading really great stories. We create as many of these LA and SoCal stories as we can. Our goal: to help students become more effective across a wide variety of dynamic entrepreneurial (and established) organizational settings.
New Entrepreneurship Case Releases for 2022
A new normal? After unprecedented challenges, entrepreneurs had to scan their environments to find new customers. They had to pioneer new technologies and product innovations. And they had to search for new opportunities in ever-changing markets.
Societal change caused tumult for some, but provided others the chance to craft brands and build organizations that embraced diversity and inclusion.
These extraordinary times hold critical lessons for aspiring entrepreneurs and innovators. Bring these new stories into your classroom. Check out the New Releases from the Greif Center for Entrepreneurial Studies case collection.
New Entrepreneurship Case Releases for 2021
The year 2020 reinforced the importance of more and more tools in the entrepreneur’s toolkit.Resilience. Adaptability. Persistence. Creativity.
As an educator, you’ve had to demonstrate the same qualities—resilience, adaptability, persistence and creativity—to keep your courses relevant and engaging for your students.
These and other case studies can help bring your classroom—or your virtual classroom—up to date with the latest trends shaping the entrepreneurial environment. Check out the New Releases from the Greif Center for Entrepreneurial Studies case collection.
Historical Entrepreneurship Case Series
Innovations from decades past, Insights for today.
Trailblazers championed new technologies, developed global brands and built new types of distribution channels. Their stories provide perspective on today’s business challenges and shed light on the opportunities innovators will be pursuing tomorrow.
The Greif Center works with an Advisory Council comprised of program graduates and those successful in the larger entrepreneurial ecosystem of Los Angeles. Great care is taken to keep a balance of representation by industry.
Lloyd GreifChairman, Advisory CouncilGreif & Co.
- Scott Adelson, Houlihan Lokey Howard & Zukin
- Barbara Belvisi, Interstellar Lab
- Geoff Bland, Wedbush Capital Partners
- Brent Bushnell, Two Bit Circus
- Jill Brooks-Garnett, Alden Torch
- Chris Cabrera, Xactly
- Edward Chen, Veulion
- Jeremy Cheung, justbb.com
- Kevin Davis, Bristol Farms, Inc.
- Chris DeWolfe, Jam City
- Steven Dietz, United Dwelling
- Renee Fraser, Frazier Communications
- Shannon Gans, New Deal Studios
- Anthony Geisler, Xponential Fitness
- Marco Giannini, Jilz
- David Gilbert, National Funding
- Gabe Greenbaum, Pritzker Venture Capital
- Randy Hetrick, TRX
- Charles Hirschhorn, AEG/AXS
- Jonathan Hirshberg, JR286
- Laura Hite, PMC Global
- Jessica Jackley, kiva.org
- Girish Jhunjhnuwala, Hind Group
- Kathy Kendrick, General Counsel, Dreamworks (retired)
- Tom Knapp, Honolua Surf Co
- Sheila Marmon, Mirror Digital
- Steve McKeever, Hidden Beach
- Liz McKinley, Pinnacle Petroleum
- Marc Mitchell, Lootsie
- Derek Norton, Water Tower Group
- Lorraine Oberfeld Doring, family business (retired)
- Erin O'Malia Gehan, Fancy Sprinkles
- Craig Pollard, Cancer for College, Global Tour Golf
- Reon Roski, Majestic Realty
- Suzy Ryoo, Atom Factory
- Joanne Schroeder, E2 Manage Tech
- Michael Singer, Strategic Partners, Inc., Cherokee Uniforms
- Simeon Stewart, Palazzo Concessions
- Brian Sullivan, Troy Capital Partners
- Nitin Thakor, GeBBS Healthcare Solutions
- Robyn Ward, Founder Forward
- Hamet Watt, Upfront Ventures
- Brian Weitman, STC-QST
DEGREES + COURSES
Students first and always. The Greif Center offers a dynamic, innovative, and evolving slate of more than 50 different courses to USC undergraduate and graduate students across all disciplines, filling more than 4,000 classroom seats each year.
The courses, which range from introductory to advanced and general to specific, allow our students to develop the skills, knowledge, and mindset essential to their professional lives while in school and after they graduate, whether that means founding a new business, joining a newly launched business, or being an active innovator in a more established firm. These courses can be found in our undergraduate, MBA, and MBV programs. We also offer two degree programs entirely focused on entrepreneurship: the Master of Science in Entrepreneurship & Innovation, and the Master of Science in Social Entrepreneurship.
UNDERGRADUATE MINORS IN MARSHALL
For non-business majors, this minor provides an understanding of entrepreneurship and the entrepreneurial mindset. To enroll in this minor, students must have completed a minimum of 32 units of college-level course work and have a minimum overall GPA of 2.75.
Social Entrepreneurship Minor
Provides students from all undergraduate majors with an understanding of social entrepreneurship and its relationship to government and public policy as well as an understanding of management skills specific to starting and maintaining a social enterprise.
GRADUATE DEGREES + CERTIFICATES
MS Entrepreneurship + Innovation
A highly experiential program for individuals with a passion for entrepreneurship in large or small organizations.
MS Social Entrepreneurship
A program for those seeking to leverage business concepts and skills to make a positive impact and solve societal challenges.
Graduate Certificate in Technology Commercialization
Students participate in the entire spectrum of the commercialization process, from invention to venture funding, while potentially becoming stakeholders in a new technology venture.
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If you can't find the information you need on these pages, don't hesitate to get in touch by calling us at 213.740.0641 or sending an EMAIL.
Greif Center for Entrepreneurial StudiesUSC Marshall School of Business610 Child's WayJFF 5th Floor, MC 3365Los Angeles, CA 90089-3365
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