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Lloyd Greif Center for Entrepreneurial Studies

  • Lloyd Greif Center for Entrepreneurial Studies

    Lloyd Greif Center for Entrepreneurial Studies

    The Lloyd Greif Center for Entrepreneurial Studies is the hub for entrepreneurship at USC. We are world-classs entrepreneurship educators, collaborators, knowledge creators, and venture catalysts. Along with our curricular offerings, we provide co-curricular activities that engage student entrepreneurs, startup enthusiasts, students in general, and campus leaders. These activities support students from opportunity recognition through succession/exit. Our organized programming includes the, Blackstone LaunchPad, New Venture Seed Competition, Athena Initiative, Marshall Greif Incubator, Startup Survival Workshop Series, Catalyst Microgrant program, eCouncil, the Marshall Venture Fund, and more.


The Greif Center offers a portfolio of co-curricular programs to support entrepreneurially inclined students as they seek to think and act creatively, develop and evaluate ideas, launch and grow startups, and more.

  • We try to meet aspiring founders wherever they have needs

    We try to meet aspiring founders wherever they have needs

    We are there where our students and founders need support – from our Blackstone LaunchPad (the first stop for those with early stage concepts), to Catalyst Microgrants ($400-$5,000), to our Marshall Greif Incubator (supporting 2-3 cohorts of rapidly growing startups each year), to our New Venture Seed Competition (the largest competition on campus with $150k+ in prizes), to our Marshall Venture Fund (where we invest in seed stage startups actively raising a financing round). We supplement these programs with a year-long schedule of speaker events and mentoring programs.


  • Each year, we celebrate entrepreneurial excellence by conferring two awards that honor their recipients’ entrepreneurial spirit and transformative business efforts: Entrepreneur of the Year and the Alumni Entrepreneur of the Year.


We offer an ever-growing library of educational cases that are used at top academic institutions in 80+ countries globally and are available fro purchase by educators or anyone interested in reading really great stories. We create as many of these LA and SoCal stories as we can. Our goal: to help students become more effective across a wide variety of dynamic entrepreneurial (and established) organizational settings.

New Entrepreneurship Case Releases for 2022

A new normal? After unprecedented challenges, entrepreneurs had to scan their environments to find new customers. They had to pioneer new technologies and product innovations. And they had to search for new opportunities in ever-changing markets.

Societal change caused tumult for some, but provided others the chance to craft brands and build organizations that embraced diversity and inclusion.

These extraordinary times hold critical lessons for aspiring entrepreneurs and innovators. Bring these new stories into your classroom. Check out the New Releases from the Greif Center for Entrepreneurial Studies case collection.

New Entrepreneurship Case Releases for 2021

The year 2020 reinforced the importance of more and more tools in the entrepreneur’s toolkit.
Resilience. Adaptability. Persistence. Creativity.

As an educator, you’ve had to demonstrate the same qualities—resilience, adaptability, persistence and creativity—to keep your courses relevant and engaging for your students.

These and other case studies can help bring your classroom—or your virtual classroom—up to date with the latest trends shaping the entrepreneurial environment. Check out the New Releases from the Greif Center for Entrepreneurial Studies case collection.

Historical Entrepreneurship Case Series

Innovations from decades past, Insights for today.

Trailblazers championed new technologies, developed global brands and built new types of distribution channels. Their stories provide perspective on today’s business challenges and shed light on the opportunities innovators will be pursuing tomorrow.

Available At:


Students first and always. The Greif Center offers a dynamic, innovative, and evolving slate of more than 50 different courses to USC undergraduate and graduate students across all disciplines, filling more than 4,000 classroom seats each year.


  • Newsletter

    Keep on top of entrepreneurship events and opportunities at the Greif Center, across USC's campuses, and around town. Subscribe today to receive our bimonthly newsletter.


  • Contact

    If you can't find the information you need on these pages, don't hesitate to get in touch by calling us at 213.740.0641 or sending an  EMAIL.


Greif Center for Entrepreneurial Studies
USC Marshall School of Business
610 Child's Way
JFF 5th Floor, MC 3365
Los Angeles, CA 90089-3365

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