Why Marshall
Leadership
Dean Geoffrey Garrett
Dean's Cabinet
Boards
Real-World Learning
Human Leadership
Tech Fluency
Global Opportunities
Diversity, Equity and Inclusion
Teaching + Innovation
Experiential Learning Center
Open Expression Statement
Programs
Undergraduate Programs
Admissions
Degrees
BS Business Administration (BUAD)
Business Emphases
BS Accounting (ACCT)
World Bachelor in Business (WBB)
BS Business of Cinematic Arts (BCA)
BS Artificial Intelligence for Business (BUAI)
Undergraduate Minors
Graduate Programs
MBA Programs
Full-Time MBA (FTMBA)
Executive MBA (EMBA)
Part-Time MBA (MBA.PM)
International MBA (IBEAR)
Online MBA (OMBA)
Specialized Masters
MS Business Administration (MSBUSAD)
MS Business Analytics (MSBA)
MS Entrepreneurship + Innovation (MSEI)
MS Finance (MSF)
MS Global Supply Chain Management (MSGSCM)
MS Marketing (MSMKT)
MS Social Entrepreneurship (MSSE)
Master of Business for Veterans (MBV)
Master of Management Studies (MMS)
Accounting Masters
Master of Accounting (MAcc)
Master of Business Taxation (MBT)
Master of Business Taxation for Working Professionals (MBT.WP)
PhD Program
Accounting
Data Sciences + Operations
Finance
Management + Organization
Marketing
Graduate Certificates
GC in Business Analytics
GC in Financial Analysis + Valuation
GC in Management Studies
GC in Marketing
GC in Optimization + Supply Chain Management
GC in Strategy + Management Consulting
GC in Sustainability + Business
GC in Technology Commercialization
GC in Library and Information Management – Online
Executive Education Redirect
Departments
Business Communication (BUCO)
Faculty
Data Sciences and Operations (DSO)
Finance + Business Economics (FBE)
Leventhal School of Accounting (ACCT)
Lloyd Greif Center for Entrepreneurial Studies (BAEP)
Management and Organization (MOR)
Marketing (MKT)
Institutes + Centers
Peter Arkley Institute for Risk Management
Brittingham Social Enterprise Lab
Center for Investment Studies
Initiative on Digital Competition
Randall R. Kendrick Global Supply Chain Institute
Center for Effective Organizations
Lloyd Greif Center for Entrepreneurial Studies
VanEck Digital Assets Initiative
Institute for Outlier Research in Business
Center for Global Innovation
Neely Center for Ethical Leadership and Decision Making
Trojan Network
Recruiting
Undergraduate
Graduate
Career Services
Giving + Support
Alumni Engagement + Resources
Student Organizations
Commencement
USC Marshall houses seven academic departments that span the breadth and depth of a comprehensive business education. Business disciplines include finance, data sciences & operations, marketing, management, and business communication, as well as a school of accounting and a dedicated entrepreneurship center. Students at all levels benefit from a faculty of globally known scholars and working practitioners, who offer cutting-edge insights into the most pressing business issues of the day, as well as robust hands-on learning opportunities and professional networks.
BUSINESS COMMUNICATION
"BUCO courses prepare students to communicate strategically and effectively in a highly competitive, interconnected, and communication-rich global marketplace."
— Kirk SnyderDepartment Chair and Professor of Clinical Business Communication
LATEST FROM BUCO
2023 USC Marshall Research Fair
Scholars present their latest research on the impacts of new technology — March 10 from 11:30 a.m. – 2:00 p.m. in the USC Hotel Ballroom.
Marshall Faculty Publications, Awards, and Honors: December '22 & January '23
Quoted: Kirk Snyder on Times.KY
Snyder, Professor of Clinical Business Communication, shares his perspective on how the pandemic influenced how people regarded sharing their job status on social platforms in a piece on Times.KY.
Quoted: Kirk Snyder in Newsweek
SNYDER, professor of clinical business communication, presents the case for companies to be explicit with their stance on ESG benchmarks.
Golden Apple Awards 2022
In a year of challenges, these faculty and staff members have made a good impression on students.
DATA SCIENCES + OPERATIONS
“Faculty are applying research to current problems and sharing their expertise with businesses, government, and media.”
— Greys SošićDepartment Chair and Professor of Data Sciences and Operations
LATEST FROM DSO
"The Value of Personal Data in Internet Commerce: A High-Stake Field Experiment on Data Regulation Policy"
In a recent article forthcoming in Management Science, Professor Tianshu Sun and his co-authors explore the impact of strict data privacy laws on e-commerce by performing a large-scale randomized experiment on Alibaba, the largest e-commerce platform in the world.
"Increasing Charity Donations: A Bandit Learning Approach"
In recent work, Professor Somya Singhvi and his co-author propose a novel approach to maximizing donations on such platforms by developing a recommendation system that overcomes some of the drawbacks of widely used recommender systems.
"Comparing Trained and Untrained Probabilistic Ensemble Forecasts of COVID-19 Cases and Deaths in the United States"
In recent work published in the International Journal of Forecasting, Professor Jacob Bien and his co-authors describe their efforts to evaluate the performance of different ensemble models to forecast cases and deaths as part of the US Covid-19 Forecast Hub, which was used by the CDC and various state health officials.
Op-Ed: Worried That ChatGPT is Coming for Your Job? An Old Assessment Tool May Have the Answer
VISHAL GUPTA, associate professor of Data Science & Operations, offers BLOOM'S TAXONOMY presents valuable guidance when evaluating ChatGPT and other AI products for the LOS ANGELES TIMES.
FINANCE + BUSINESS ECONOMICS
“Faculty and students in the Finance and Business Economics Department examine economic decision-making and the role of markets in the allocation of real and financial resources.”
— Kevin MurphyDepartment Chair, Kenneth L. Trefftzs Chair in Finance, and Professor of Finance and Business Economics
LATEST FROM FBE
Quoted: Rodney Ramcharan in the Los Angeles Times
RAMCHARAN, professor of finance and business economics, calls criticism of SVB's donations to BLM and like-minded organizations "trivial and irrelevant".
Cited: Erica Jiang on The Economist
Work by JIANG, assistant professor of finance and business economics, and co-authors is highlighted in a piece on THE ECONOMIST looking at the systemic flaws in America's banking industry. [Paywall]
Cited: Erica Jiang on MarketWatch
Work by JIANG, assistant professor of finance and business economics, and co-authors is featured in a MARKETWATCH article detailing dozens of banks with similar vulnerabilities as SVB. [Paywall]
USC Marshall and USC Leventhal Announce Joint Degree in Accounting and Finance
New joint degree combines finance education with accounting skills that are in high demand from employers.
Cited: Erica Jiang in Financial Times
JIANG, assistant professor of finance and business economics, and co-authors are showcased in a FINANCIAL TIMES piece discussing the fragility of the U.S. banking system.
LEVENTHAL SCHOOL OF ACCOUNTING
"A student with accounting training can track not only dollars and cents related to financial initiatives, but also value humanitarian aid, environmental impacts of business decisions and initiatives related to equity and inclusion."
— William HolderDean of the Leventhal School of Accounting.
LATEST FROM LEVENTHAL
Recap: 40th Annual SEC and Financial Reporting Conference
Dean William Holder [Leventhal] and Richard Sloan, Professor of Accounting, Finance and Business Economics, are mentioned in a recap of this year's conference by Accounting Today.
Setting the Sustainability Reporting Standards Investors Demand
“There is a whole ecosystem evolving to support preparers and users of sustainability reports…These roles are in high demand and require new skills and so should present valuable career opportunities for our students.”
— Richard Sloan, Deloitte and Touche LLP Chair in Accounting and Professor of Accounting, Finance, and Business Economics
A Seat at the Table
Guiding Exceptional Minds (GEMS) brings the best students to the best employers, thanks to the efforts of Professor Mike Paranal and the Trojan Family Network.
Next Generation Auditors
The Public Company Accounting Oversight Board (PCAOB) awards competitive scholarships to two USC Leventhal students.
LLOYD GREIF CENTER FOR ENTREPRENEURIAL STUDIES
“Our students learn a mindset that sets them apart. It is about adaptable, flexible thinking; assessing and managing risk in dynamic, uncertain environments; and finding and pursuing new opportunities.”
— Elissa GrossmanDepartment Chair, Orfalea Director's Chair in Entrepreneurship, and Professor of Clinical Entrepreneurship
LATEST FROM GREIF
Social Impact in Hollywood Begins with Community
USC Brittingham Social Enterprise Lab’s recent panel focuses on how businesses can partner with Hollywood to combat climate change, increase diversity and more.
New Research Promotes Systems and Design Thinking Frameworks as Key to Social Entrepreneurship Education and Crucial to Social Venture Development Processes
Researchers, including USC Marshall School of Business Professor Jill Kickul, say four mega-themes—innovation, impact, sustainability and scale—form the backbone of entrepreneurship education.
A Picture to Last a Lifetime
USC Marshall students bring senior portraits, housing support and other services to teens from the Antelope Valley through NewColorsProject.
USC Marshall Professor Jill Kickul Receives Highest Recognition at United States Association for Small Business and Entrepreneurship Conference
The Justin G. Longenecker Award recognizes outstanding contributions to small and medium businesses.
MANAGEMENT + ORGANIZATION
“As society faces unprecedented change in multiple areas, it is more important than ever that we have strong leaders that understand how to think strategically. We teach students key aspects of strategy and leadership to thrive in dynamic environments.”
— Kyle MayerDepartment Chair and Professor of Management and Organization
LATEST FROM MOR
Quoted: Michael Mische on Fox News
MISCHE, lecturer of management and organization, offers thoughts on the adverse effects that could result from California legislation aimed at regulating oil companies on FOX NEWS.
Western Academy of Management Recognizes Joe Raffiee as an Ascendant Scholar
The award recognizes early-career scholars who have made a significant impact in their fields.
Quoted: Rebecca Heino on Game Developer
HEINO, professor of clinical management and organization, offers a number of valuable insights and reminders for leaders in light of recent comments made by Blizzard executives at a company town hall.
Interview: Shon Hiatt on CNN Español
HIATT, associate professor of business administration, outlines the effects of recent natural gas price increases on California residents and businesses.
Op-Ed: 12 Ways CEOs And Companies Fail Chief Diversity Officers
SHAUN HARPER, Clifford and Betty Allen Chair in Urban Leadership, issues a call for corporations to invest considerably more effort to retain talented Chief Diversity Officers in a piece for FORBES.
MARKETING
"Our marketing faculty operate on the cutting-edge of the discipline. Many of our professors are scholars who conduct research that expands the understanding of the practice, while others come with a wealth of practical marketing experience."
— Anthony DukesDepartment Chair, Robert E. Brooker Chair in Marketing, and Professor of Marketing
LATEST FROM MKT
Don’t Destroy Entrepreneurship With Poorly Designed Antitrust Legislation
DANIEL SOKOL, Carolyn Craig Franklin Chair in Law and affiliated professor of marketing, pens a piece for THE HILL questioning the efficacy of the recently proposed American Innovation and Choice Online Act (AICOA).
Quoted: Lars Perner on Mashable
PERNER, assistant professor of clinical marketing, speaks extensively in a MASHABLE piece looking at how dupes — products that replicate more expensive experiences or products — are the dominate shopping trend of '23 and the role TikTok is playing in their popularity.
Quoted: Gerard Tellis On Super Bowl Advertising Strategy
Thoughts TELLIS, professor of marketing, shared with USC NEWS in 2022 are highlighted in a MENTAL FLOSS piece on the industry's approach to the big game.