Dean Geoffrey Garrett
Diversity, Equity and Inclusion
Teaching + Innovation
Experiential Learning Center
Open Expression Statement
BS Business Administration (BUAD)
BS Accounting (ACCT)
World Bachelor in Business (WBB)
BS Business of Cinematic Arts (BCA)
BS Artificial Intelligence for Business (BUAI)
Full-Time MBA (FTMBA)
Executive MBA (EMBA)
Part-Time MBA (MBA.PM)
International MBA (IBEAR)
Online MBA (OMBA)
MS Business Administration (MSBUSAD)
MS Business Analytics (MSBA)
MS Entrepreneurship + Innovation (MSEI)
MS Finance (MSF)
MS Global Supply Chain Management (MSGSCM)
MS Marketing (MSMKT)
MS Social Entrepreneurship (MSSE)
Master of Business for Veterans (MBV)
Master of Management Studies (MMS)
Master of Accounting (MAcc)
Master of Business Taxation (MBT)
Master of Business Taxation for Working Professionals (MBT.WP)
Data Sciences + Operations
Management + Organization
GC in Business Analytics
GC in Financial Analysis + Valuation
GC in Management Studies
GC in Marketing
GC in Optimization + Supply Chain Management
GC in Strategy + Management Consulting
GC in Sustainability + Business
GC in Technology Commercialization
GC in Library and Information Management – Online
Business Communication (BUCO)
Data Sciences and Operations (DSO)
Finance + Business Economics (FBE)
Leventhal School of Accounting (ACCT)
Lloyd Greif Center for Entrepreneurial Studies (BAEP)
Management and Organization (MOR)
Institutes + Centers
Randall R. Kendrick Global Supply Chain Institute
Peter Arkley Institute for Risk Management
VanEck Digital Assets Initiative
Institute for Outlier Research in Business
Lloyd Greif Center for Entrepreneurial Studies
USC Marshall Venture Fund
Brittingham Social Enterprise Lab
Neely Center for Ethical Leadership and Decision Making
Center for Effective Organizations
Center for Global Innovation
Center for Investment Studies
Initiative on Digital Competition
Giving + Support
Alumni Engagement + Resources
Master of Science in Business Analytics
The USC Marshall MSBA program is a data science STEM program with a business lens. It is one of the longest-running MSBA programs in the nation and has consistently been ranked among the world’s top programs. The program includes project-based learning in the classroom, so our students acquire deeper business analytics knowledge through active exploration of real business challenges and problems. These projects cover a range of business areas including finance, operations, marketing, management, supply chain, sports analytics, and HR.
MSBA PROGRAM BENEFITS
The Business Analytics program engages with the community through our annual conferences. We host a free conference, Data Con LA, here on the campus of USC. The conference provides anyone who is interested in data the opportunity to engage with industry professionals and gain new insights into the field. We typically have about 2000 attendees who come from all over the country.
Furthermore, we engage the community through our partnerships with various organizations and companies, which allow our students to work on various real-world projects. These projects, whether it be gathering and programming data to improve transportation, affordable housing, or homelessness initiatives, allow our students to assist organizations with innovative solutions for the community.
GAIN REAL-WORLD EXPERIENCE
Our students gain valuable real-world experience throughout their time in the MSBA program through Summer internships and projects with industry partners. Rather than requiring a capstone project, in which students would only pursue one project at the end of their graduate program, MSBA students have the chance to build their resume through collaboration with companies to solve real business problems through data.
To further their business acumen, students partake in case competitions both internally to the program and externally. In April 2022, the MSBA program kicked off the first annual USC MSBA Sustainability Case Competition, where students competed to solve sustainability issues on-campus. Additionally, students from the program have joined international case competitions. A team of USC MSBA's placed 2nd in the Humana-Mays Healthcare Analytics 2020 Competition for their model predicting transportation challenges for Medicare patients.
MSBA ACADEMIC OVERVIEW
Academics at a Glance
The Master of Science in Business Analytics (MSBA) degree requires 33 units, taken in 3 semesters (with the flexibility of extending to 4 semesters): Fall, Spring, and Fall. There are 21 units of required coursework, including an internship opportunity, plus 12 units of coursework chosen from a list of electives.
USC MSBA's Three Pillars: Computer Science; Statistics, Machine Learning, Optimization; and Business Strategy.
Actual schedules may differ between students for various reasons and will be determined with the guidance of the Academic Advisor.First Semester (Fall)GSBA 545: Data Driven Decision Making (1.5 units)DSO 510: Business Analytics (1.5 units)DSO 545: Statistical Computing and Data Visualization (3 units)DSO 570: The Analytics Edge: Data, Models, and Effective Decisions (3 units)DSO 552: SQL Databases for Business Analysts (1.5 units)
Second Semester (Spring)DSO 530: Applied Modern Statistical Learning Methods (3 units)GSBA 542: Communication for Management (1.5 units)DSO 553: NoSQL Databases in Big Data (1.5 units)Elective (3 units)Elective (1.5 units)
SummerDSO 595 (1.5 units) Internship in Data Sciences or Operations
Third Semester (Fall)DSO 573*: Data Analytics Driven Dynamic Strategy & Execution (3 units)Elective (3 units)Elective (3 units)Elective (1.5 units)*DSO 573 can be replaced with DSO 574 (Getting Ready for Big Data), which is offered in the Spring or DSO 556 Business Models for Digital Platforms
Data Cleaning, Data Wrangling, Data Visualization, Web Scraping, Database Management, Python (Main Language of Study), R, SQL, NoSQL
Statistics + Machine Learning
Supervised Learning Methods (linear regression, logistic regression, lasso, ridge regression, decision trees, LDA, QDA, KNN, PCR, neural networks, random forests, SVM)
Unsupervised Learning Methods (k-means, hierarchical clustering)
Deep learning (CNN, RNN, LSTM, GAN)
Simulation Models, Linear, Non-linear, Discrete, Dynamic Optimization
Marketing Analytics, Fraud Analytics, Operations Analytics, Game Analytics, Time-Series Analytics, Healthcare Analytics, Supply Chain Analytics, Pricing Strategies, Text Analytics & Natural Language Processing
Business Communication, Dashboarding, Consultation, Collaboration, Strategy, Problem Solving, Problem Framing
Dawn Porter is a statistician who has published in Management Science and is the coauthor of Basic Econometrics (fifth edition). Prior to joining USC, she served on the faculty at Georgetown University. Professor Porter has consulted for KPMG Consulting, Ginnie Mae, Inc., and Toys R Us.
Mohammed's research examines the economic and societal impact of digital marketplaces, with a focus on examining and measuring the role of traditional barriers, related to market structure, race, and expertise, among others, on limiting the equality of benefits derived from these platforms.
Arif Ansari is an expert in the area of data mining, business intelligence, data warehousing, and intelligent systems and technologies, a field in which he has fifteen years of research experience. He has published in IEEE Transactions on Systems and Man and Cybernetics.
APPLYING TO USC MARSHALL
As a top-ranked four-year business school housed at a leading private research institution, a USC Marshall business degree allows extraordinary students to cement their own legendary futures.
Dates + Deadlines
The fall 2023 Application Cycle is now open.Application Deadlines:•Round 1–November 15, 2022–Decision: by January 1, 2023•Round 2–January 15, 2023-Decision: by March 1, 2023•Round 3–February 15, 2023-Decision: by April1, 2023•Round 4–March 15, 2023-Decision: by May 1, 2023•Round 5–April 15, 2023 (International Student Deadline)-Decision: by June 1, 2023**No international student applications will be accepted after April1 5, 2023, due to immigration requirements and timelines.**•Round 6–Rolling Admissions until Fall 2023 Cohort is full, or the final deadline of May 15 passes**Applications will not be reviewed once the class is full. To be sure your application is reviewed, plan to apply by April 15
For more information about this program, please fill out the form below. If you have further questions you may EMAIL the admissions team directly.