BS Artificial Intelligence for Business (BUAI)
BS Artificial Intelligence for Business
The USC Marshall School of Business has recently launched a new joint undergraduate degree, Artificial Intelligence for Business, in partnership with the USC Viterbi School of Engineering. The innovative degree brings together the expertise of two of the top business and engineering schools in the country to provide a unique learning experience for students who are interested in leveraging the best of machine learning and artificial intelligence for business applications.
PROGRAM BENEFITS
PROGRAM HIGHLIGHTS
“Most degree programs in this space focus solely on technical know-how or business expertise, but we combine the two into something better. AI is a tool that needs to be leveraged, and it’s only possible to leverage it if you know what needs lift. Our business courses give our students the perspective to know where to use their technical skills.”
— Charlie Hannigan, BUAI Academic Director, Assistant Professor of Clinical Data Sciences and Operations
“The new AI for Business degree is designed to mold leaders who [will be] impact-driven professionals… exposed to a unique blend of business, technical, ethics and leadership courses and who will be able to pose the right questions as well as generate the right answers. We will be one of only a handful of universities around the globe where students have the opportunity to develop their technical, business and leadership skills to pursue careers in one of the fastest-growing parts of the tech sector.”
— Kimon Drakopoulos, BUAI Academic Director, Robert R. Dockson Assistant Professor in Business Administration, and Assistant Professor of Data Sciences and Operations
“We know there is a tremendous need in the marketplace and throughout society for students who are trained in business, but also understand how AI works, what machine learning means, and are willing to take on the ethical implications of these technologies.”
— Ramandeep Randhawa, Vice Dean for Undergraduate Programs and Professor of Data Sciences and Operations
ACADEMIC OVERVIEW
APPLYING TO USC MARSHALL
INDUSTRY PARTNERS
Board of Advisors
Yael Garten is a technology business leader with 20 years of experience in data science, machine learning, consumer product strategy, product quality evaluation and measurement, and biomedical informatics.
Ryan Roslansky is the CEO of LinkedIn, the world’s largest and most powerful network of professionals. Ryan joined the company in May 2009 and has since held leadership roles in every part of LinkedIn’s business.
Navrina Singh is the Founder and CEO of Credo AI, an AI governance platform that empowers organizations to deliver and embed artificial intelligence responsibly by proactively measuring, monitoring, and managing AI risks.
Kerry Weinberg is the co-founder and CEO of PhenoML, their software toolkit helps healthcare companies build differentiated apps for their patients, providers, and employees in days not months. Prior to founding, she was the VP of Data at League, a late-stage digital health startup, where she built data capabilities powering healthcare apps used by millions.
Lareina Yee writes and speaks on technology and diversity. In her role as chair of the McKinsey Technology Council, she recently published the firm’s annual “Technology Trends Outlook”, “The Economic Potential of Generative AI” and “The CEO’s Guide to Generative AI” each of which examine long-term technology shifts and their implications for different industries.
STUDENTS
Freshman
Freshman
Sophomore
Sophomore
SIGNATURE EVENTS
INSIGHTS + ANALYSIS
Cited: Ravi Iyer in Forbes
Iyer warns that while more than a quarter of U.S. teens use ChatGPT for homework, unlike real adults, chatbots can sometimes be coaxed into giving dangerous answers.
Quoted: Nathanael Fast in L.A. Times
Fast discusses the implications of OpenAI’s shift to restructure as a for-profit company.
Quoted: Kimon Drakopoulos in Good Men Project
Though AI adoption has surged to 65% according to a McKinsey's 2024 global survey, cultural shifts and tough questions remain key barriers, says Drakopoulos.
Quoted: Kimon Drakopoulos in The News Tribune
Drakopoulous, associate professor of data sciences and operations, discusses how companies need to consider AI ethics while understanding their own goals to avoid AI "hallucinations".
OpEd: Stephanie Tully in The Conversation
TULLY, associate professor of marketing, writes for The Conversation about her new research finding those with lower average AI literacy are receptive open to using AI.
STAY CONNECTED
NEWS + EVENTS
USC Marshall’s AI for Business Program Collaborates with Automus Consulting
The connection provides students with access to Oracle Cloud analytics, cutting-edge technology, and job opportunities.
AI for Business Major Kicks Off at Marshall and Viterbi
The program’s inaugural cohort of 47 students has inspired and impressed.
Neely Center Introduces First-of-its-Kind Artificial Intelligence Index
The Neely UAS Artificial Intelligence (AI) Index is the first longitudinal public tracking survey, with new data to be published monthly.
USC Marshall Announces New Joint Undergraduate Degree: AI for Business
The degree continues Marshall’s mission to prepare the next generation of business leaders for a rapidly evolving tech environment.
Marshall Undergraduate Programs receive STEM Designation
The new designation benefits all but has particular implications for international students.
![“The new AI for Business degree is designed to mold leaders who [will be] impact-driven professionals… exposed to a unique blend of business, technical, ethics and leadership courses and who will be able to pose the right questions as well as generate the right answers. We will be one of only a handful of universities around the globe where students have the opportunity to develop their technical, business and leadership skills to pursue careers in one of the fastest-growing parts of the tech sector.”](https://uscmarshallweb.s3-us-west-2.amazonaws.com/assets/uploads/s1/pst_ls/usc-msb_news_k-drakopoulos-contagion_1440x810_h8qeb9of3y_h92ylxm8bh.jpg)
