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BS Business of Innovation (BUIN)

BS Business of Innovation

BUIN

BS Business of Innovation (BUIN) is a joint degree offered in partnership with the USC Marshall School of Business and the USC Iovine and Young Academy (IYA). The program is designed to build expertise at the intersection of human-centered design, technology, and business innovation, merging IYA’s integrated challenge-based learning framework with Marshall’s comprehensive business education to prepare students to be leaders at the cutting-edge of innovation.

Three USC Marshall students in a lecture hall.

Program Benefits

  • A USC Marshall student actively engaged in a conversation.

  • The Business of Innovation degree is a collaboration between the Marshall School and the Iovine and Young Academy, bringing together expertise from both schools to create a unique and comprehensive educational experience encompassing leadership, technology, and experiential learning

    This program combines Marshall’s rigorous business education, including entrepreneurship training from our Greif Center, with creative and innovative approaches from the Iovine and Young Academy.

    Unlike double majors or existing minors, joint degrees offer a seamlessly integrated curriculum that equally emphasizes disciplines across two schools, providing a cohesive educational experience.

21st Century Leadership

“Leaders who are multilingual… [who] speak the languages of creativity, innovation, business and entrepreneurship, are essential in identifying the most impactful opportunities technologies such as AI could offer for our society.”

— Florenta Teodoridis, Associate Professor of Management and Organization

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ACADEMIC OVERVIEW

Business of Innovation graduates will be future-forward entrepreneurs and leaders, ready to transform ideas into marketable products, or more importantly, scalable and sustainable solutions for global challenges.

— GEOFFREY GARRETT, USC MARSHALL DEAN

APPLYING TO THE PROGRAM

  • DATES + DEADLINES

    See all undergraduate application dates and deadlines HERE.

  • FIRST-YEAR INFO SESSIONS

    Virtual Information Sessions designed for high school juniors / seniors / families for a comprehensive overview of Marshall are on Wednesdays at 11:00A and 3:00P PT.

    REGISTER HERE

  • CAMPUS TOURS

    Learn about USC On-Campus Tours HERE. Student-Led, Self-Guided, and Virtual Tours are all available.

  • INFORMATION FOR ADMITTED STUDENTS

    Register for an online session through the USC PORTAL. If you have any questions about attending an event, you can always reach out to the Undergraduate Admission office directly: EMAIL

UNDERGRADUATE STUDENT ORGANIZATIONS

Undergraduate Marshall Recognized Student Organizations (MRSOs) provide students with the opportunity to engage with peers, faculty, alumni, and employers who provide guidance in areas such as academic coursework, leadership development, and professional pursuits. MRSOs are a key component of the Marshall undergraduate experience and offer a range of opportunities for leadership and career development, philanthropic pursuits, and social events for their members and the Marshall community. MRSOs have access to exclusive RESOURCES and support from the Undergraduate Advising and Student Affairs office.

NEWS + INSIGHTS