Year One: Los Angeles
USC Marshall is at the leading edge of the new business frontier with close proximity to major industries from technology and entertainment to aerospace and finance.
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World Bachelor in Business (WBB)
World Bachelor in Business
The World Bachelor in Business is unlike any other degree anywhere.
Embrace your unlimited potential by choosing a singular program that prepares you for a multitude of possibilities. You’ll gain admission to and degrees from USC Marshall, Hong Kong University of Science and Technology, and Bocconi University, Milan, Italy - three top business schools in three international commercial hubs that are also cultural hotspots.
You’ll join a select group of brilliant and daring peers while building a network, skillset and portfolio of experience that set you up for a dynamic future.
WBB PROGRAM OVERVIEW
WBB PROGRAM OVERVIEW
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![Year One: Los Angeles]()
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![Year Two: Hong Kong]()
Year Two: Hong Kong
HKUST Business School is located in Hong Kong, one of the world’s most significant financial hubs and a gateway to conducting business throughout Asia. Among the continent’s most respected business schools, HKUST boasts extensive connections throughout Mainland China as well as strong ties with thought leaders around the world.
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![Year Three: Milan]()
Year Three: Milan
Bocconi University in Milan, Italy, has an international standing in business, economics and law. Bocconi’s tight relationships throughout the global business community and job market magnify and help you grow your network.You’ll also gain access to professional opportunities throughout Europe and the Middle East.
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![Year Four: Student's Choice]()
Year Four: Student's Choice
In the fourth year, WBB students choose one of the three partner universities to complete their studies. Throughout their journey, students gain an understanding of their interests and future goals. This crucial fourth year provides students with the flexibility to truly customize their college experience. Year four allows students to focus on specific interests and objectives, not only in the choice of which school to attend, but also through the selection of elective courses.
APPLYING TO WBB
APPLYING TO WBB
WBB BROCHURES ARCHIVE
WBB BROCHURES ARCHIVE
WBB ADVICE + INSIGHT
WBB ADVICE + INSIGHT
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!["In WBB, it doesn't matter where you come from or what your background is."]()
"In WBB, it doesn't matter where you come from or what your background is."
I was born and raised in a small town of 30,000 people called Vittorio Veneto, which is in the countryside of Northeast Italy. Up until I was 16 years old, I hadn’t gotten to see the world outside my small town. In fact, until I was 16, I had never taken a flight in my life. Despite that, I loved reading and learning a lot, which is one thing that people in WBB have in common — an interest in learning about things we don’t know about.
For the people who don’t think that they belong to WBB — but feel that they could belong if they had a different experience growing up — I want to tell them: if you think that you can do it, you belong.
— Andrea Abriani
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![“WBB has made me realize that I can’t stand the idea of living in a bubble."]()
“WBB has made me realize that I can’t stand the idea of living in a bubble."
I don’t want to live my entire life in the same place, surrounded by the same people. This past summer, I was interning in Bangkok and I decided to live in a hostel. Seeing the beautiful, historic sites of Thailand was incredible, but throughout the two months, the hostel had become the most memorable part by far.
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!["In WBB, being surrounded by people with experiences just like mine, but from completely different cultures, has brought me closer to my roots."]()
"In WBB, being surrounded by people with experiences just like mine, but from completely different cultures, has brought me closer to my roots."
After I graduate from WBB, I’m going to show my family all the things I lived through. If everything goes according to the plan, we will go on a family trip and spend a month each in LA, Hong Kong, and Milan. This will be my way of giving back to my parents; I want to show them what all of their hard work has materialized into.
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![“I think WBB widened my worldview more than anything...being part of the program made me further challenge my views and opinions on the world."]()
“I think WBB widened my worldview more than anything...being part of the program made me further challenge my views and opinions on the world."
It also made me extremely resilient and independent. To put it simply, my world became bigger; before WBB I thought I had to choose between living in London or going home to Ukraine, but after WBB I understood that I could choose to build my career absolutely anywhere in the world.
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![“If I had to describe WBB in one word, it would be “growth.”]()
“If I had to describe WBB in one word, it would be “growth.”
Today, I look in the mirror and see “growth” in the form of every place that I have visited, every activity that I have completed, and every person that I have met because of WBB. For that, WBB is so much more than the frequently advertised “unparalleled experience;” it is a mode through which anyone can become the best version of themselves and grow like no other.
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!["My advice is don’t try and make the new place like home; try and find a home in the new place.”]()
"My advice is don’t try and make the new place like home; try and find a home in the new place.”
I was just dreaming about Hong Kong. And it’s crazy because we’re here now. What’s really interesting is that Hong Kong is a brand new place, yet this city makes me feel like I belong.
INSIGHT + ANALYSIS
INSIGHT + ANALYSIS
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![East West Bank building.]()
Quoted: Gerard Hoberg in Los Angeles Business Journal
Reflecting on East West Bank's future, HOBERG, Charles E. Cook Community Bank Chair of Finance, tells the LA Business Journal new business could help companies navigate changing currencies and trade locations amid tariff fears.
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![The Wedbush building in Downtown Los Angeles.]()
Quoted: Gerard Hoberg in Los Angeles Business Journal
HOBERG, Director of The Institute for Outlier Research in Business, tells LA Business Journal that Wedbush’s expansion into Asia could be particularly lucrative for the LA-based financial institution.
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![USC Marshall Dean Geoffrey Garrett on CNBC Mumbai.]()
Interview: Geoffrey Garrett on CNBC Mumbai
Dean GARRETT was in studio with CNBC Mumbai discussing the global market potential including the US elections and India becomig a bigger trading destination vs China.
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![An above ground subway train.]()
Interview: Andrii Parkhomenko in The Hindu
Parkhomenko, assistant professor of finance and business economics, shares his research findings with The Hindu how transit-oriented development (TOD) can improve within-city mobility and wider economic benefits.
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![Two people completing a digital transaction in a grocery store.]()
Quoted: Daniel Sokol in BusinessKorea
SOKOL, co-director Initiative on Digital Competition, speaks at a local conference that South Korea's digital platform regulation plans could have negative effects on small businesses.
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![Semiconductor manufacturing with robotic arms.]()
Quoted: Nan Jia in South China Morning Post
JIA, Dean's Associate Professor in Business Administration, comments to South China Morning Post that open dialog between China and Western governments will be necessary to overcome opposing ideologies when working toward a global consensus on AI regulations.
NEWS + EVENTS
NEWS + EVENTS
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![Meghan Anand]()
USC Marshall Student Announced as Class of 2025 Commencement Speaker
Meghan Anand, a business administration major and presidential scholar, will address the newest Trojan graduates at the university’s main ceremony.
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![Andrew Guzman presenting Marion Philadelphia with her award.]()
USC Marshall Faculty Honored for Excellence in Teaching and Mentorship
Marshall faculty were recognized for outstanding service to students and community at Academic Honors Convocation.
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![Bandra–Worli Sea Link]()
USC Marshall Partners With XLRI Xavier School of Management in India
The strategic partnerships between Marshall and XLRI will cultivate leaders capable of navigating global challenges and advancing economic growth in both countries.
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![Cars in Cuba at sunset]()
ExCEL Program Offers Once-in-a-lifetime Learning in Cuba
The ExCEL program provided Jose Roca-Leon (MBAPM Class of 2025) and classmates an immersive, hands-on learning experience in Cuba, focusing on the country's culture and complicated economic realities.
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![Charlotte Wang]()
USC Marshall Student Earns 2025 Schwarzman Scholarship
World Bachelor of Business student Charlotte Wang will participate in the prestigious Schwarzman Scholarship program.
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![Adetokunbo Kosile-Palmer]()
USC Marshall MBA Student Expands Global Network from Lagos to L.A.
Adetokunbo Kosile-Palmer MBA ’25 is making connections and exploring local industries.
STAY CONNECTED
STAY CONNECTED