BS Business Administration (BUAD)

Students take core courses to build business fundamentals including Leadership and OB, Micro and Macro Economics, Financial and Managerial Accounting, Corporate Finance, Marketing, Business Analytics, Data Science, Operations Management, Communication and Business Strategy.

Students at USC Marshall have the freedom to do more with a curriculum providing flexibility to create a personalized educational experience. USC Marshall’s incredible array of over 250 business elective courses allows students to dive deeper in your specific business area of interest, preparing graduates to excel as an entrepreneur.

Business emphases or specializations provide pathways so students can focus their elective coursework and receive a formal recognition of this coursework in the areas of Business Analytics, Communication, Entrepreneurship and Innovation, Finance, Marketing, Leadership and Innovation, Real Estate Finance, and Risk Management. These emphases require only 12-16 units of coursework.

Founded in 1967 by Marshall faculty, the Experiential Learning Center (ELC) is a facility consisting of studios equipped with remote videotaping and playback. The ELC is a fundamental part of our curriculum, allowing students to participate and engage in collaborative activities that offer a different kind of experience from the traditional classroom.

Communication skills to achieve professional goals.

Business Administration with an emphasis in Communication provides students with the skills deemed most desirable by employers across all industries and fields to drive individual success as an employee, colleague, and workplace leader.

Skills to adapt and solve in a dynamic world.

Business Administration with an emphasis in Entrepreneurship and Innovation provides students the skills, tools, and mindset to create new products, new services, new ventures, and new worlds as they meet the needs of customers and help solve the thorny problems we face as an economy and a society.

Develop skills for financial analysis, decision making, and value creation.

Business Administration with an emphasis in Finance provides specialized skill sets for students wishing to work in the finance industry, preparing them for complex tasks involving finance, economics, and advanced computer modeling.

This program consists of courses offered by both the Marshall School of Business and the School of International Relations. Students completing the program receive a Bachelor of Science in Business Administration with an emphasis in International Relations.

Leadership and innovation for competitive advantage.

Business Administration with an emphasis in Leadership and Innovation teaches students to lead and innovate, identify and solve critical problems, and build a sustainable competitive advantage.

Effective marketing for organizations of the future.

Business Administration with an emphasis in Marketing provides students with creative and analytical skills for effective marketing strategy, execution, and evaluation across industries.

Dynamic growth in an ever-changing market.

The Bachelor of Science in Business Administration Geoffrey H. Palmer Real Estate Finance Program provides specialized skill sets for students wishing to work in real estate finance and development, preparing them for the specific complexities of real estate finance, economics, and state-of-the-art computer modeling.

Managing risk to maximize opportunity.

Business Administration with an emphasis in Risk Management enables students to manage the risks of an increasingly complex and interconnected business environment.