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Department: Marketing

  • Marketing


    The Marketing Department at the USC Marshall School of Business is among the nation’s leading departments for this rapidly evolving discipline.

    The Marketing faculty at Marshall are expert researchers and teachers, who specialize in various areas of marketing such as consumer behavior, new product development, digital marketing and analytics, sales, pricing, and marketing policy and regulation. Many are internationally renowned experts who are acknowledged for their research in consumer psychology, marketing analytics, digital marketing, new product development, market response forecasting, and e-commerce.

    Whether students are pursuing an undergraduate or graduate degree, the marketing department offers classes to support individuals' diverse interests and goals. From advertising to branding, retailing and sales to digital marketing, our highly experiential coursework enables students to leverage real-world opportunities that help prepare them for dynamic and meaningful careers.






  • Marketing Honors Research Seminar

    Marketing Honors Research Seminar

    The Honors Research Seminar guides you through the process of writing an honors thesis in marketing and is designed to help you systematically approach an unstructured problem in order to answer your question of choice. The processes and skills the class develops will benefit you in personal problem solving as well as in pursuit of employment or graduate school.

    The Honors Research Seminar is an opportunity to:
    - Learn scholarly practices (theory, experimental knowledge, ethics, etc.)
    - Conduct academic research
    - Create an intellectual argument
    - Compose a scholarly research paper



Below is a selection of current courses taught by the department. For a complete listing of current courses please see the USC SCHEDULE OF CLASSES.

  • BUAD-307
    Marketing Fundamentals
    Develop a managerial viewpoint in planning, executing, and evaluating marketing decisions of the firm, including decisions related to products, pricing, distribution channels and promotion.
  • GSBA-505
    Fundamentals of Business
    Fundamentals of financial accounting, microeconomics, statistics, analytics and communication.
  • GSBA-509
    Marketing Management
    Development of analytical, strategic, and planning skills. Application within an integrated strategic framework to the development of a comprehensive marketing plan for a product, service, and/or organization. Duplicates credit in GSBA 528 and GSBA 546.

Stay Connected

  • Contact Us

    Office: 213-740-5033
    Fax: 213-740-7828

    Department Chair: Sivaramakrishnan Siddarth | EMAIL
    Administrative Services Manager: Elizabeth Mathew | EMAIL
    Project Specialist, Financial Affairs: Jennifer Lim | EMAIL
    Administrative Assistant: Doris Meunier | EMAIL

  • Campus Location

    USC Marshall School of Business
    Department of Marketing
    701 Exposition Blvd HOH 331
    Los Angeles, CA 90089-1424