Department of Marketing

About the Department
Marketing department

Marketing Department Creates Opportunities for Women

Professors Deborah MacInnis and Valerie Folkes discuss opportunities.

learn more

Lessons in Innovation

Dr. Gerard Tellis discusses how to inspire innovation, why startups are better at it than established companies, and much more.

view videos

The Ph.D. Patrol

USC Marshall Marketing Professors Keep the Next Generation of Scholars on Track.

Learn More

About Marketing at Marshall

The Marketing Department at the USC Marshall School of Business is among the nation’s leading research facilities for this rapidly evolving discipline.

Members of our marketing faculty occupy prominent positions in the field’s most influential peer-reviewed publications including, Journal of Consumer Research, Journal of MarketingJournal of Marketing Research, Management Science and Marketing Science. Their work leads to pioneering new developments in such areas as consumer behavior, digital advertising and new product development, with far-reaching impact across academia and practice.

Whether students are pursuing an undergraduate degree or considering an MBA or one-year master’s, at Marshall, our degree programs allow for a high level of customization, tailoring curriculum and fieldwork to suit – and supplement – individual interests and goals.

From advertising to branding, retailing and sales to internet marketing, our highly experiential coursework enables students to leverage real-world opportunities that help prepare them for dynamic and meaningful careers.

The Marshall Marketing Department comprises over 36 full-time faculty members and 15 doctoral students. The marketing faculty at Marshall possess acknowledged expertise across key areas such as consumer behavior analysis, advertising strategy, new product development, market response forecasting, channel of distribution decisions, e-commerce, and globalization issues. The faculty includes internationally recognized leaders in the advancement of marketing thought as well as up-and-coming scholars who will be the leaders of tomorrow.

Marketing at Marshall offers students in any major valuable training for personal and professional success.