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Department: Marketing

  • Marketing


    The Marketing Department at the USC Marshall School of Business is among the nation’s leading departments for this rapidly evolving discipline.

    The Marketing faculty at Marshall are expert researchers and teachers, who specialize in various areas of marketing such as consumer behavior, new product development, digital marketing and analytics, sales, pricing, and marketing policy and regulation. Many are internationally renowned experts who are acknowledged for their research in consumer psychology, marketing analytics, digital marketing, new product development, market response forecasting, and e-commerce.

    Whether students are pursuing an undergraduate or graduate degree, the marketing department offers classes to support individuals' diverse interests and goals. From advertising to branding, retailing and sales to digital marketing, our highly experiential coursework enables students to leverage real-world opportunities that help prepare them for dynamic and meaningful careers.






  • Marketing Honors Research Seminar

    Marketing Honors Research Seminar

    The Honors Research Seminar guides you through the process of writing an honors thesis in marketing and is designed to help you systematically approach an unstructured problem in order to answer your question of choice. The processes and skills the class develops will benefit you in personal problem solving as well as in pursuit of employment or graduate school.

    The Honors Research Seminar is an opportunity to:
    - Learn scholarly practices (theory, experimental knowledge, ethics, etc.)
    - Conduct academic research
    - Create an intellectual argument
    - Compose a scholarly research paper



USC Marshall School of Business
Department of Marketing
701 Exposition Blvd HOH 331
Los Angeles, CA 90089-1424

Office: 213-740-5033
Fax: 213-740-7828

Department Chair: Sivaramakrishnan Siddarth | EMAIL
Administrative Services Manager: Elizabeth Mathew | EMAIL
Project Specialist, Financial Affairs: Jennifer Lim | EMAIL
Administrative Assistant: Doris Meunier | EMAIL