Department: Marketing

FULL-TIME FACULTY

• Diane Marie Badame

  • Professor of Clinical Marketing

  Diane Badame specializes in the fields of marketing management, customer satisfaction and new product development. She currently serves as the Academic and Program Director of the Master of Science in Marketing Program. Professor Badame received Marshall's Golden Apple Teaching Award in 2010 and 2018. Before joining Marshall, she held senior management positions with major consumer packaged goods and financial services companies. Professor Badame also consults with business organizations in the areas of marketing strategy, new product developments and customer satisfaction.

• Eva Buechel

  • Assistant Professor of Marketing

  Eva Buechel is an Assistant Professor of Marketing at the University of Southern California. Her research interests focus on the psychological processes that shape consumer judgments, decisions and behaviors. Specifically, she examines how current experiential states affect cognitions and how these in turn determine consumers’ estimations of utility and value.
  

• Miriam T. Burgos

  • Associate Vice Dean for Teaching and Innovation
  • Professor of Clinical Marketing
  • Academic Director, Online MBA Program

  Miriam Burgos specializes in multi-cultural marketing, brand management, and sales management. Prior to joining USC, Professor Burgos worked in the consumer packaged goods industry with Procter & Gamble and Colgate Palmolive where she developed expertise in how a multi-national corporation successfully takes a product to market in a global economy from initial concept to branding, and ultimately to consumers' homes and workplaces. She worked in Procter & Gamble's multicultural business development organization (MBDO) and also has experience in marketing strategy, cause-marketing, and small-business marketing plan development.
  

• Kristin Diehl

  • Professor of Marketing

  Kristin Diehl's research focuses on how people anticipate, experience, and remember events that unfold over time. She also studies how consumers search for and use product information, particularly in environments where search costs are low, assortments are large, and recommendation tools may be available.

• Stephan Carney

  • PhD Student in Marketing
• Maansi Dalmia

  • PhD Student in Marketing
• Aparna Jayaram

  • PhD Student in Marketing
• Minjeong Ko

  • PhD Student in Marketing