Understanding Hidden Interaction Codes that Drive Business Success
A new study from Associate Vice Dean Peer Fiss and a former Marshall PhD students found that “category interaction codes” influence how consumers evaluate, buy, and use products.
Marshall Faculty Publications, Awards, and Honors: December 2024 and January 2025
Marshall Faculty Publications, Awards, and Honors: December 2024 and January 2025
We are proud to highlight the many accomplishments of Marshall’s exceptional faculty recognized for recently accepted and published research and achievements in their field.
For a list of recent faculty promotions, please visit here.