Stephanie Tully

Assistant Professor of Marketing
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PhD, MS, New York University; BS, University of San Francisco

Stephanie Tully is Assistant Professor of Marketing at the University of Southern California. Professor Tully conducts research on consumer experiences which explores both how and why consumers decide to purchase experiences as well as factors that influence consumers’ evaluation of their experiences. She is also very interested in financial decision making and the influence of consumers’ financial situation on their preferences and decision making. Professor Tully is an ad hoc reviewer for several journals including The Journal of Consumer Research and the Journal of Marketing Research. She teaches the undergraduate marketing fundamentals course at the Marshall School of Business.

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Stephanie Tully, Tom Meyvis () "Forgetting to Remember Our Experiences: People Overestimate How Much They Will Retrospect About Personal Events ,"  Journal of Personality and Social Psychology  113, 878-891.
Stephanie Tully, Tom Meyvis () "Questioning the End Effect: Endings Do Not Inherently Have a Disproportionate Impact on Evaluations of Experiences ,"  Journal of Experimental Psychology: General  145, 630-642.
Stephanie Tully, Hal Hershfield, Tom Meyvis () "Seeking Lasting Enjoyment with Limited Money: Financial Constraints Increase Preference for Material Goods Over Experiences ,"  Journal of Consumer Research  42, 59-73.
Stephanie Tully, Russell Winer () "The Role of the Beneficiary in Willingness to Pay for Socially Responsible Products: A Meta-analysis ,"  Journal of Retailing  90, 255-274.