Shantanu Dutta is an expert on strategic marketing, especially in B2B and technology markets. He also studies how firms use distribution, partnerships, and pricing to build competitive advantage. His research has been published in leading marketing, economics, management and statistics journals including the Journal of Marketing, Journal of Marketing Research, Marketing Science, Quarterly Journal of Economics, Journal of American Statistical Association, Journal of Law, Economics and Organization, Management Science, and Strategic Management Journal. He served on the editorial board of the Journal of Marketing Research and Marketing Science.
Areas of Expertise
NEWS + EVENTS
USC Marshall and India’s SP Jain Institute of Management and Research sign Memo of Understanding to exchange students, ideas, in global supply chain.
USC Marshall announced a number of awards to faculty and staff in an end-of-semester virtual ceremony.
RESEARCH + PUBLICATIONS