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Shantanu Dutta
  • Dave and Jeanne Tappan Chair in Marketing and Professor of Marketing

Shantanu Dutta is an expert on strategic marketing, especially in B2B and technology markets. He also studies how firms use distribution, partnerships, and pricing to build competitive advantage. His research has been published in leading marketing, economics, management and statistics journals including the Journal of Marketing, Journal of Marketing Research, Marketing Science, Quarterly Journal of Economics, Journal of American Statistical Association, Journal of Law, Economics and Organization, Management Science, and Strategic Management Journal. He served on the editorial board of the Journal of Marketing Research and Marketing Science.

Areas of Expertise

Business-to-Business Marketing
Collaboration
Democracy
Digital Health
Drug Patents
Environmental Sustainability
Labor Economics
Macroeconomics
Marketing Strategy
Pharmaceutical Marketing

Departments

Marketing

RESEARCH + PUBLICATIONS