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Shantanu Dutta

  • Dave and Jeanne Tappan Chair in Marketing
  • Professor of Marketing

Shantanu Dutta is an expert on strategic marketing, especially in B2B and technology markets. He also studies how firms use distribution, partnerships, and pricing to build competitive advantage. His research has been published in leading marketing, economics, management and statistics journals including the Journal of Marketing, Journal of Marketing Research, Marketing Science, Quarterly Journal of Economics, Journal of American Statistical Association, Journal of Law, Economics and Organization, Management Science, and Strategic Management Journal. He served on the editorial board of the Journal of Marketing Research and Marketing Science.

Shantanu Dutta
Press Inquiries: COMMUNICATIONS@MARSHALL.USC.EDU

Areas of Expertise

Business-to-Business Marketing
Collaboration
Democracy
Digital Health
Drug Patents
Environmental Sustainability
Labor Economics
Macroeconomics
Marketing Strategy
Pharmaceutical Marketing

Departments

Marketing

INSIGHT + ANALYSIS

The latest interviews, quotes, citations, and research in the media.

NEWS + EVENTS

RESEARCH + PUBLICATIONS

COURSES

Fall 2025
  • GSBA-528
    Marketing Management
    Marketing is treated as a managerial decision-making process. Emphasis is given to understanding the concepts, tools, and techniques that comprise a comprehensive marketing strategy. Duplicates credit in GSBA 509, the former GSBA 509ab, and GSBA 546.
  • MKT-536
    Pricing Strategies
    Introduction to the fundamentals of pricing and pricing strategy. Develop a conceptual framework and a set of analytical tools used to make sound pricing decisions.
Spring 2025
  • GSBA-528
    Marketing Management
    Marketing is treated as a managerial decision-making process. Emphasis is given to understanding the concepts, tools, and techniques that comprise a comprehensive marketing strategy. Duplicates credit in GSBA 509, the former GSBA 509ab, and GSBA 546.
  • MKT-536
    Pricing Strategies
    Introduction to the fundamentals of pricing and pricing strategy. Develop a conceptual framework and a set of analytical tools used to make sound pricing decisions.
Spring 2024
  • GSBA-528
    Marketing Management
    Marketing is treated as a managerial decision-making process. Emphasis is given to understanding the concepts, tools, and techniques that comprise a comprehensive marketing strategy. Duplicates credit in GSBA 509, the former GSBA 509ab, and GSBA 546.
  • MKT-536
    Pricing Strategies
    Introduction to the fundamentals of pricing and pricing strategy. Develop a conceptual framework and a set of analytical tools used to make sound pricing decisions.