Shantanu Dutta is an expert on strategic marketing, especially in B2B and technology markets. He also studies how firms use distribution, partnerships, and pricing to build competitive advantage. His research has been published in leading marketing, economics, management and statistics journals including the Journal of Marketing, Journal of Marketing Research, Marketing Science, Quarterly Journal of Economics, Journal of American Statistical Association, Journal of Law, Economics and Organization, Management Science, and Strategic Management Journal. He served on the editorial board of the Journal of Marketing Research and Marketing Science.
INSIGHT + ANALYSIS
Quoted: Shantanu Dutta in Business Insider
DUTTA, professor of marketing, tells Business Insider the popularity of iPhone 16's improved features may not be enough in some global markets to offset the high cost.
NEWS + EVENTS
Faculty Publications, Awards, and Honors: May 2025
We are proud to highlight the many accomplishments of Marshall’s exceptional faculty recognized for recently accepted and published research and achievements in their field.
Marshall Faculty Publications, Awards, and Honors: December 2024 and January 2025
We are proud to highlight the many accomplishments of Marshall’s exceptional faculty recognized for recently accepted and published research and achievements in their field.
For a list of recent faculty promotions, please visit here.
Marshall Faculty Publications, Awards, and Honors: September 2023
We are thrilled to highlight our distinguished faculty on recently accepted and published research and awards.
Global Collaborations
USC Marshall and India’s SP Jain Institute of Management and Research sign Memo of Understanding to exchange students, ideas, in global supply chain.
Awards Season
USC Marshall announced a number of awards to faculty and staff in an end-of-semester virtual ceremony.
COURSES
