Sha Yang's research focuses on modeling consumer purchase behavior and market competition. Her recent research interests include search engine advertising and social network. She is a leader in developing models with sophisticated interactions among consumers and firms, and is a pioneer in introducing Bayesian methods into estimation of such interactions. Professor Yang has published more than 20 articles, and serves on the editorial board of Journal of Marketing Research, Marketing Science, and Quantitative Marketing and Economics. Professor Yang has collaborated with many companies including Visa, Miller Brewing Company, HP, Pepsi Co., CBS, TNS, McCann Ericson, epinions.com, Taobao.com and China Mobile.
Areas of Expertise
NEWS + EVENTS
Marshall Faculty Publications, Awards, and Honors: August 2023
We are proud to highlight the amazing Marshall faculty who have received awards this month for their groundbreaking work.
Marshall Educators Honored with 2023 USC Mentorship Awards
Abby Fifer Mandell, K.R. Subramanyam, and Paat Rusmevichientong receive accolades for exceptional commitment.
RESEARCH + PUBLICATIONS