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USC Marshall in the Media: December 2024

USC Marshall in the Media: December 2024

USC Marshall School of Business faculty are featured in national and regional publications as thought leaders and experts in their fields.

01.20.25

Eric Anicich (MOR) explains to USA Today how employees taking “quiet promotions” may enjoy only short-term incentives. He was also interviewed live on KTVU-TV (San Francisco) discussing how it is a surprisingly common practice, especially among younger workers.

Eric Anicich (MOR) writes for Harvard Business Review about his research suggesting ways to mitigate the negative impacts of organizational secrecy and harness its potential benefits.

Nik Bhatia (FBE) tells ABC News that the limited supply of bitcoin drives its interest and value.

David Carter (MOR) tells USA Today that sports sponsorship investments by cryptocurrency companies are designed to build brand recognition among younger consumers.

David Carter (MOR) explains to the Washington Post that Dr. Pepper’s campy and lighthearted “Fansville” marketing campaign is culturally relevant, making it an authentic brand.

Tom Chang’s (FBE) research, discovering office temperatures affect an employee’s productivity, was cited in the Daily Mail.

Kristin Diehl (MKT) was a guest on KCRW’s “Press Play” (Los Angeles) discussing the record Black Friday sales and improved consumer confidence following the November election.

Anthony Dukes (MKT) was interviewed live on KTVU-TV (San Francisco) about what went wrong with the Albertsons/Kroger merger deal and if similar mergers could happen in the future.

Nathanael Fast (NEELY CENTER/MOR) writes in the San Francisco Chronicle ways in which Americans can bridge divides and have more productive political conversations.

Adel Javanmard (DSO) was quoted in Forbes how AI algorithms are helping airlines use personal data to determine ticket costs per customer.

Stephen Lind (BUCO) writes for The Conversation (with an exclusive for the LA Timesand US News and World Report) how sincerity and authenticity makes “A Charlie Brown Christmas” a beloved classic; the piece was picked up by 50+ publications nationwide. He was also interviewed on KPCC/LAist (Los Angeles), KCBS-AM (Los Angeles), KTVU-TV (San Francisco), CKNW-AM Mornings with Simi (Vancouver), and ABC (Australia).

John Matsusaka (FBE) writes for The Conversation an analysis on direct democracy and the large number of Colorado’s citizen-led initiatives and ballot measures.

Steve Moyer (FBE) explains to the Los Angeles Business Journal that proximity and face-to-face contact with a company’s venture capitalist are important as they tend to support local startups.

Davide Proserpio’s research associating the negative effects of sports gambling on personal finances was cited in The Regulatory Review.

Rodney Ramcharan (FBE) explains to Business Insider that the Fed is unlikely to meet its proposed rate reductions this year, as 2025 may experience economic volatility and uncertainty with the change in administrations.

Daniel Sokol (MKT) comments to Law360 about Gail Slater as the next DOJ Antitrust Division head and her likely focus on trying to stop anti-competitive mergers and conduct.

Florenta Teodoridis’ (MOR) research, proposing that over-regulation of artificial intelligence (AI) technology hinders experimentation and advancement, was cited in The Regulatory Review.

Stephanie Tully (MKT) shared with the Wall Street Journal (WSJ) how a consumer’s spending pattern changes when their candidate wins, due to increased confidence they will have more money in the future.

Larry Vincent (MKT) tells the Los Angeles Times that developing merchandise for popular shows on Netflix is a marketing extension to advance a company’s brand awareness.

Miao “Ben” Zhang writes in Promarket about his research that developed a new approach to measuring regulatory burden across U.S. states.