Davide Proserpio

Assistant Professor of Marketing & Kenneth King Stonier Assistant Professor of Business Administration
Building
HOH
Room / Office
332

PhD, Boston University; M.S., Universidad Carlos III, Madrid; BA, Politecnico di Milano

Davide Proserpio is an Assistant Professor of Marketing at University of Southern California Marshall School of Business. In his research, Professor Proserpio seeks to measure and quantify the impact of digital data and platforms on industries and markets, and most of his work focuses on the empirical analysis of a variety of companies including Airbnb,TripAdvisor, and Expedia. Professor Proserpio holds a B.S. from Politecnico di Milano (Milan, Italy), a M.S. from Carlos III University (Madrid, Spain), and a Ph.D. in Computer Science from Boston University.
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Gizem Ceylan-Hopper, Kristin Diehl, Davide Proserpio () "Words Meet Photos: When and Why Visual Content Increases Review Helpfulness ,".
Ron Bekkerman, Maxime Cohen, Edward Kung, John Maiden, Davide Proserpio () "The Effect of Short-Term Rentals on Residential Investment ,"  Available at SSRN.
Georgios Zervas, Davide Proserpio, John Byers () "A first look at online reputation on Airbnb, where every stay is above average ,"  Marketing Letters  32, 1--16.
Davide Proserpio, Isamar Troncoso, Francesca Valsesia () "Does gender matter? The effect of management responses on reviewing behavior ,"  Marketing Science  40, 1199--1213.
Sherry He, Brett Hollenbeck, Davide Proserpio () "Exploiting social media for fake reviews: evidence from Amazon and Facebook ,"  ACM SIGecom Exchanges  19, 68--74.
Shomik Jain, Davide Proserpio, Giovanni Quattrone, Daniele Quercia () "Nowcasting gentrification using Airbnb data ,"  Proceedings of the ACM on Human-Computer Interaction  5, 1--21.
Ron Bekkerman, Maxime Cohen, Edward Kung, John Maiden, Davide Proserpio () "Research: Restricting Airbnb Rentals Reduces Development ,"  Harvard Business Review.
Kyle Barron, Edward Kung, Davide Proserpio () "The effect of home-sharing on house prices and rents: Evidence from Airbnb ,"  Marketing Science  40, 23--47.
Suman Basuroy, Yongseok Kim, Davide Proserpio () "Estimating the impact of Airbnb on the local economy: Evidence from the restaurant industry ,"  International AAAI Conference on Web and Social Media (ICWSM) 2021, Social Science and Sociophysics Track.
Davide Proserpio, Isamar Troncoso Cortez, Francesca Valsesia () "Management responses and gender bias: Evidence from the hotel industry ,"  International AAAI Conference on Web and Social Media (ICWSM) 2021, Social Science and Sociophysics Track.
Sherry He, Brett Hollenbeck, Davide Proserpio () "How Fake Customer Reviews Do — and Don't — Work ,"  Harvard Business Review.
Uttara Ananthakrishnan M., Davide Proserpio, Siddhartha Sharma () "Does Quality Improve with Customer Voice? Evidence from the Hotel Industry ,"  Proceedings of the 2020 ACM Conference on Economics and Computation.
Fanglin Chen, Xiao Liu, Davide Proserpio, Isamar Troncoso, Feiy Xiong () "Studying Product Competition Using Representation Learning ,"  In proceedings of the 43rd International ACM SIGIR Conference on Research and Development in Information Retrieval (SIGIR2020), Xian, China.
Francesca Valsesia, Davide Proserpio, Jospeh Nunes () "The positive effect of not following others on social media ,"  Forthcoming, Journal of Marketing Research.
Francesca Valsesia, Davide Proserpio, Joseph Nunes () "The Positive Effect of Not Following Others: How Influencers on Social Media Convey Autonomy and Signal Influence ,"  Journal of Marketing Research  57, 1152-1168.
Davide Proserpio, John Hauser, Xiao Liu, Tomomichi Amano, Alex Burnap, Tong Guo, Dokyun Lee, Randall Lewis, Kanishka Misra, Eric Schwarz, others () "Soul and machine (learning) ,"  Marketing Letters  31, 393--404.
Kyle Barron, Edward Kung, Davide Proserpio () "Research: When Airbnb Listings in a City Increase, So Do Rent Prices ,"  Harvard Business Review.
Brett Hollenbeck, Sridhar Moorthy, Davide Proserpio () "Advertising Strategy in the Presence of Reviews: an Empirical Analysis ,"  Marketing Science, Vol. 38, no. 5 (2019): 793-811.
Brett Hollenbeck, Sridhar Moorthy, Davide Proserpio () "Advertising Strategy in the Presence of Reviews: An Empirical Analysis ,"  Proceedings of the 2018 ACM Conference on Economics and Computation, 7--7.
Kyle Barron, Edward Kung, Davide Proserpio () "The Sharing Economy and Housing Affordability: Evidence from Airbnb ,"  Proceedings of the 2018 ACM Conference on Economics and Computation.
Chakravarthi Narasimhan, Purushottam Papatla, Baojun Jiang, Praveen Kopalle, Paul Messinger, Sridhar Moorthy, Davide Proserpio, Upender Subramanian, Chunhua Wu, Ting Zhu () "Sharing Economy: Review of Current Research and Future Directions ,"  Customer Needs and Solutions  5 , 93-106.
Davide Proserpio, Wendy Xu, Georgios Zervas () "You Get What You Give: Theory and Evidence of Reciprocity in the Sharing Economy ,"  Quantitative Marketing and Economics   16, 371-407.
Davide Proserpio, Georgios Zervas () "Online reputation management: Estimating the impact of management responses on consumer reviews ,"  Marketing Science  36, 645-665.
Georgios Zervas, Davide Proserpio, John Byers () "The Rise of the Sharing Economy: Estimating the Impact of Airbnb on the Hotel Industry ,"  Journal of Marketing Research  54, 687–705.