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Davide Proserpio

Assistant Professor of Marketing
Building
HOH
Room / Office
332

PhD, Boston University; BA, Politecnico di Milano

Davide Proserpio is an Assistant Professor of Marketing at University of Southern California Marshall School of Business. In his research, Professor Proserpio seeks to measure and quantify the impact of digital data and platforms on industries and markets, and most of his work focuses on the empirical analysis of a variety of companies including Airbnb,TripAdvisor, and Expedia. Professor Proserpio holds a B.S. from Politecnico di Milano (Milan, Italy), a M.S. from Carlos III University (Madrid, Spain), and a Ph.D. in Computer Science from Boston University.
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Kyle Barron, Edward Kung, Davide Proserpio () "Research: When Airbnb Listings in a City Increase, So Do Rent Prices ,"  Harvard Business Review.
Brett Hollenbeck, Sridhar Moorthy, Davide Proserpio () "Advertising Strategy in the Presence of Reviews: an Empirical Analysis ,"  Forthcoming Marketing Science.
Davide Proserpio, Georgios Zervas () "Study: Replying to Customer Reviews Results in Better Ratings ,"  Harvard Business Review.
Brett Hollenbeck, Sridhar Moorthy, Davide Proserpio () "Advertising Strategy in the Presence of Reviews: An Empirical Analysis ,"  Proceedings of the 2018 ACM Conference on Economics and Computation, 7--7.
Kyle Barron, Edward Kung, Davide Proserpio () "The Sharing Economy and Housing Affordability: Evidence from Airbnb ,"  Proceedings of the 2018 ACM Conference on Economics and Computation, 5--5.
Chakravarthi Narasimhan, Purushottam Papatla, Baojun Jiang, Praveen Kopalle, Paul Messinger, Sridhar Moorthy, Davide Proserpio, Upender Subramanian, Chunhua Wu, Ting Zhu () "Sharing Economy: Review of Current Research and Future Directions ,"  Customer Needs and Solutions  5 , 93-106.
Davide Proserpio, Wendy Xu, Georgios Zervas () "You Get What You Give: Theory and Evidence of Reciprocity in the Sharing Economy ,"  Quantitative Marketing and Economics   16, 371-407.
Davide Proserpio, Georgios Zervas () "Online reputation management: Estimating the impact of management responses on consumer reviews ,"  Marketing Science  36, 645-665.
Georgios Zervas, Davide Proserpio, John Byers () "The Rise of the Sharing Economy: Estimating the Impact of Airbnb on the Hotel Industry ,"  Journal of Marketing Research  54, 687–705.