Laurence "Larry" Vincent is an award-winning author, researcher, and marketing leader. He has developed strategies for some of the world's most beloved brands, including Disney, Mattel, Mastercard, the NFL, Nikon, and Sony Playstation. He specializes in brand strategy, new product development, marketing innovation, consumer research, and marketing for media, entertainment, and technology. He received Golden Apple Teaching awards in 2021 and 2023.
For more than a decade, he was Chief Branding Officer at UTA, where he founded the agency's award-winning Brand Studio. He is the author of Legendary Brands (2002) and Brand Real (2012), and also produces The Findings Report blog and podcast. He proudly serves as Vice Chair of Alex's Lemonade Stand Foundation.
Areas of Expertise
INSIGHT + ANALYSIS
Quoted: Larry Vincent in the Los Angeles Times
VINCENT, associate professor of the practice of marketing, cites the multi-generational appeal and ritualistic experience as drivers for the Barbie and Swifty phenomena.
Quoted: Laurence Vincent on Fast Company
VINCENT, associate professor of the practice of marketing and former chief branding officer at UTA, weighs in on how the creator economy will effect WGA negotiations.
NEWS + EVENTS
Marshall Faculty Publications, Awards, and Honors: May 2023 and Year-End Roundup
We are thrilled to congratulate our faculty on recently accepted and published research, 2022-2023 teaching and research awards, and new chair appointments.
RESEARCH + PUBLICATIONS