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Laurence Vincent

  • Associate Professor of the Practice of Marketing
  • Academic Director, Executive MBA Program

Laurence "Larry" Vincent is an award-winning author, researcher, and marketing leader. He has developed strategies for some of the world's most beloved brands, including Disney, Mattel, Mastercard, the NFL, Nikon, and Sony Playstation. He specializes in brand strategy, new product development, marketing innovation, consumer research, and marketing for media, entertainment, and technology. He received Golden Apple Teaching awards in 2021 and 2023.

For more than a decade, he was Chief Branding Officer at UTA, where he founded the agency's award-winning Brand Studio. He is the author of Legendary Brands (2002) and Brand Real (2012), and also produces The Findings Report blog and podcast. He proudly serves as Vice Chair of Alex's Lemonade Stand Foundation.

Laurence Vincent

Areas of Expertise

Branding
Consumer Behavior
Consumer Experience
Consumer Identity
Disruptive Technology
Entertainment
Marketing
Talent

Departments

Marketing

Course List

MKT 512 - Customer Insights and Analysis
GSBA 562 - Management of Operations
GSBA 509 - Marketing Management
MKT 530 - New Product Development

INSIGHT + ANALYSIS

The latest interviews, quotes, citations, and research in the media.

RESEARCH + PUBLICATIONS