Laurence Vincent

Adjunct Professor of Marketing
Room / Office

USC BA ’91 in Theatre, USC Marshall MBA ‘98

Laurence Vincent is Chief Branding Officer at United Talent Agency. He is an award-winning writer, speaker and brand strategist. He has worked on some of the world's most beloved brands, including Disney, Mattel, the NFL, Nikon, and Sony Playstation. He is the editor and producer of The Findings Report, a blog and podcast about why people buy, like and share. He has also written two books. Brand Real (2012), unpacked the best practices of power brands. Legendary Brands (2002), focused on the narrative dimension of consumer attachment to brands and was translated into 7 languages.
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