- 213-740-5391
- laurencv@marshall.usc.edu
Laurence "Larry" Vincent is an award-winning author, researcher, and marketing leader. He has developed strategies for some of the world's most beloved brands, including Disney, Mattel, Mastercard, the NFL, Nikon, and Sony Playstation. He specializes in brand strategy, new product development, marketing innovation, consumer research, and marketing for media, entertainment, and technology. He received Golden Apple Teaching awards in 2021 and 2023.
For more than a decade, he was Chief Branding Officer at UTA, where he founded the agency's award-winning Brand Studio. He is the author of Legendary Brands (2002) and Brand Real (2012), and also produces The Findings Report blog and podcast. He proudly serves as Vice Chair of Alex's Lemonade Stand Foundation.
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