USC BA ’91 in Theatre, USC Marshall MBA ‘98
Laurence Vincent is an award-winning writer, researcher and brand strategist who serves as Chief Branding Officer at UTA. Throughout his career he has worked on some of the world's most beloved brands, including Disney, Mattel, the NFL, Nikon, and Sony Playstation. He is currently helping high-profile UTA clients launch products in a variety of categories. He is the author of two books. Brand Real unpacked the best practices of power brands. Legendary Brands focused on the narrative dimension of consumer attachment. It was translated into 7 languages. He is the producer of The Findings Report, a blog and podcast about why people buy, like and share.