Quoted: S. Mark Young in the Washington Examiner
Young sees Stephen A. Smith’s 2028 presidential aspirations as a celebrity-driven spectacle rather than a serious political movement.
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INSIGHT + ANALYSIS
REAL WORLD — RIGHT NOW
Quoted: S. Mark Young in the Washington Examiner
Young sees Stephen A. Smith’s 2028 presidential aspirations as a celebrity-driven spectacle rather than a serious political movement.
Quoted: Larry Vincent in L.A. Times
Vincent says Netflix’s brand strength lies in its diverse content offerings, and the company is now expanding into live, in-person experiences to foster audience connection.
Quoted: Kristen Jaconi in CNN Business
Jaconi says that companies face potential consumer dissatisfaction if a business takes a political stance or, on the contrary, refuses to take one at all.
Quoted: Michael Mische in The San Diego Union-Tribune
Mische says his research predicts that gas prices will skyrocket past $8 a gallon by the end of 2026.
Quoted: Milan Miric in Mashable
Miric says President Trump’s imposed tariffs may target specific American companies like Apple as they rely heavily on hardware sales.
Quoted: Larry Vincent in L.A. Times
Vincent calls Warner Bros. Discovery’s return to HBO Max a textbook branding blunder.
RECENT OP-EDS
Op-Ed: Nick Vyas and Jonathan Vojtecky in USC Supply Chain
Nick Vyas, Kendrick Institute Director, and Jonathan Vojtecky, Managing Director, Global Trade & Supply Chain Finance, Bank of America, co-author an op-ed on the magic triangle every business must navigate: cost, service, and cash.
Op-Ed: Larry Harris in the Wall Street Journal
Harris asserts America’s trade deficit is a feature, not a flaw — foreigners fund U.S. growth by trading real goods for printed dollars. High tariffs risk undermining that advantage.
OpEd: Nikhil Malik in Boston Globe (Paywall).
Based on his research, MALIK, assistant professor of marketing, writes in the Boston Globe on the need for transparency as Zillow's AI housing price algorithms might be distorting the market.
OpEd: Arthur Korteweg in Harvard Law School Forum
KORTEWEG writes for Harvard Law School Forum about his research finding public pension plans tend to perform better in their private equity investments than other private equity investors.
OpEd: Stephanie Tully in The Conversation
TULLY, associate professor of marketing, writes for The Conversation about her new research finding those with lower average AI literacy are receptive open to using AI.
OpEd: Arianna Uhalde in MinnPost
UHALDE, associate professor of clinical marketing, finds purpose and meaning as keys to making New Year's resolutions successful
21ST CENTURY LEADERSHIP
Op-Ed: Nick Vyas and Jonathan Vojtecky in USC Supply Chain
Nick Vyas, Kendrick Institute Director, and Jonathan Vojtecky, Managing Director, Global Trade & Supply Chain Finance, Bank of America, co-author an op-ed on the magic triangle every business must navigate: cost, service, and cash.
Cited: Ravi Iyer in Forbes
Iyer warns that while more than a quarter of U.S. teens use ChatGPT for homework, unlike real adults, chatbots can sometimes be coaxed into giving dangerous answers.
Cited: Michael Mische on KTLA
Mische’s new study shows that gas prices could surge past $8 a gallon by year’s end due to the expected closure of two major oil refineries in California.
Cited: Neely Center in Yahoo Life
With the rise of public FaceTime calls, public-call shaming may rise from concerns around phone addiction, citing data from Neely Center’s 2023 Social Media Index.
Quoted: Kimon Drakopoulos in Good Men Project
Though AI adoption has surged to 65% according to a McKinsey's 2024 global survey, cultural shifts and tough questions remain key barriers, says Drakopoulos.
Quoted: Kimon Drakopoulos in The News Tribune
Drakopoulous, associate professor of data sciences and operations, discusses how companies need to consider AI ethics while understanding their own goals to avoid AI "hallucinations".
PATH-BREAKING RESEARCH
Cited: Ricardo De la O in Fair Observer
The Fair Observer cites research co-authored by De la O, which identified two forecasts as the benchmarks to adjust for biases across all macroeconomic forecasts.
Cited: Michael Mische in Newsweek
Newsweek cites a new study by Michael Mische which shows gas prices will surge 75% when two major oil refineries go offline in 2026.
Interview: Christian Busch on AirTalk
Busch talks about luck as a mindset and a skill one can practice and improve upon.
Cited: Charles Swenson in Tribune Chronicle
Swenson’s new study shows new tax proposals could cost nearly 700,000 jobs and reduce federal revenue.
Quoted: Ike Silver in HR Dive
Silver and coauthors, in a study cited by HR Dive, found that companies with clear, measurable hiring goals attract more interest from underrepresented candidates.
Quoted: Michael Mische in KTLA5
Mische breaks down his research exploring the multiple factors causing increased gas prices for Californians and offers his prognostication for the next ten years.
TROJAN NETWORK
Podcast: Dean Geoffrey Garrett on In Good Company
Dean Geoffrey Garrett speaks with Nicolai Tangen about modern leadership principles and the importance of being “human” as a leader.
Interview: Raghav Mahajan in Poets&Quants
Raghav Mahajan is recognized in Poets&Quants’ Best and Brightest MBA students of 2025.
Interview: Patrick Li in Poets&Quants
Patrick Li is recognized in Poets&Quants’ Best and Brightest MBA students of 2025.
Quoted: Santiago Briones Lopez in Poets&Quants
USC Marshall student Santiago Briones Lopez was mentioned in P&Q's 2025 Best & Brightest Business Majors.
Interview: Andrey Chabanov in Poets&Quants
Chabanov, an MBA student at Marshall, speaks about his disruptive startup, RampMeDaddy.
Quoted: Dean Andy Call in the Daily Trojan
Call, Dean of the Leventhal School of the Accounting, discussed his vision for the future of Leventhal with the Daily Trojan.