Op-Ed: Giovanni Luca Cascio Rizzo in the Independent
Referencing his research, Rizzo writes how hand gestures give people a visual shortcut to a speaker's meaning.
Dina Mayzlin
- Robert E. Brooker Professor of Marketing
- Professor of Marketing
EDIT
Cited: Dina Mayzlin in The Economist
Cited: Dina Mayzlin in The Economist
Mayzlin’s research shows that small, independently owned hotels generated more fake positive reviews than major hotel brands.
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Op-Ed: Giovanni Luca Cascio Rizzo in The Conversation
Referencing his research, Rizzo writes about how purposeful hand gestures can boost persuasiveness, making the speaker see more clear and competence.
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![image of person gesturing at meeting]()
How to Talk with Your Hands
New research led by USC Marshall’s Luca Cascio Rizzo reveals that gestures that visually represent what speakers say help audiences perceive them as more competent and persuasive.
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Cited: Richard Sloan in Bloomberg Tax
Sloan’s research shows that financial auditing and accounting cases usually decline during the first year of a new presidential administration as new division directors are hired.
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Marshall Faculty Publications, Awards, and Honors: November 2025
We are proud to highlight the many accomplishments of Marshall’s exceptional faculty recognized for recently accepted and published research and achievements in their field.
