News at USC Marshall

With digital innovation disrupting traditional business practices of incumbent retail companies, how can these brands match the evolving expectations of shoppers and stay relevant?

In addition to the core marketing courses offered throughout the M.S.

As automotive manufacturers progressively—and inevitably—innovate to advanced levels of automated vehicles, the transport and transportation ecosystem is profoundly changing.

While the majority of today's media coverage focuses on AI adoption in the private sector, in this blogpost we examine how the public sector is adopting AI, specifically within federal,

Demand for digital storage continues to accelerate, yet the cost of digital storage has dropped to nearly free.

Did you know 57% of students in our program are from outside the United States?

Cloud computing has led to a new wave of centralized computing, but this digital technology comes with its own set of unique challenges.

Students pursuing the USC Marshall M.S. in Marketing degree have a choice between two academic tracks: the Consumer Behavior track or the Marketing Analytics track.

Marshall Student Organization Highlight: Smart Women Securities

Specialized Masters programs are growing across the world as employers seek students with advanced skillsets tailored to specific business areas. The M.S.

I don’t say this to put off prospective students. Quite the opposite.

Marketing is all about disruption, developing new spaces in industries with innovative products, services, and messaging.

In this blogpost, we explore the significant value and disruptive potential of 5G cellular technology, as well as several key hurdles to 5G becoming mainstream.

Artificial reality and virtual reality are rapidly becoming part of our everyday lives. In this blogpost, we look at use cases p

Facial recognition is a disruptive force powering a wave of innovative tools and business applications. In this blogpost, we demystify this technology and explore the rapidly evol

Retail banking and lending institutions are a central force for economic growth, yet still underserve customers.