USC Incubator Team Frenzy goes to TigerLaunch finals

James Change Frenzy
James Chang of Frenzy pitches at the Seattle TigerLaunch Semi-Finals.


After their success at the TigerLaunch regional competition in Seattle, USC Incubator team Frenzy was chosen as one of the 18 teams to compete in the TigerLaunch Demo Day in Princeton for $30K in prizes.

Frenzy is an automated algorithm that identifies and tags clothing in photographs. Using deep learning and computer vision, it's able to parse through each item in a web image to determine the exact brand, SKU and where it can be purchased. This allows Angela, a 22-year-old fashionista, to easily find and purchase the exact sweater she saw Emma Stone wearing on

Today nearly 300 sites have signed up to use Frenzy, including, as well as Vogue editor Candice Lake. Instead of spending hours to several days monetizing images, site owners can use Frenzy API or install the Frenzy site plugin to automate the process.


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