Master of Science in Marketing
USC Marshall’s new Master of Science in Marketing (MS.MKT) is uniquely designed to hone students’ innovative marketing skills and to help them build deep, interdisciplinary expertise.
This program enables students to earn an advanced degree in one year full-time or with a two-year, part-time option.
As distinct from the MBA, the MS.MKT targets students with 2-3 years of work experience who want to specialize in marketing within their current fields.
The MS.MKT curriculum establishes a strong foundation in business fundamentals:
- Marketing Management
- Marketing Strategy
- Business Analytics OR Market Demand and Sales Forecasting
Building on the foundation, other marketing courses include:
- Advertising and Promotion Management
- Branding Strategy
- Consumer Behavior
- Marketing and Consumer Research
- Marketing Channels
- New Product Development
- Pricing Strategies
The MS.MKT curriculum is unique in that it offers cross-disciplinary courses across renowned schools at the University of Southern California, including the Annenberg School of Communication and Journalism, the Keck School of Medicine of USC, the Sol Price School of Public Policy and the School for Cinematic Arts.
To learn more about the program, click here.