BUCO Case Study Initiative
In the BUCO Case Study Initiative student teams write original cases emerging from semester-long interaction with and research about local businesses or global companies with a presence in the rich learning laboratory of Los Angeles. Because these case studies are written by students for students, they complement a student-centered learning environment and enable students to master a wide range of skills essential to today's workplace.
The Department of Business Communication launched the Case Study Initiative in 2013 to address the need for student-authored case studies.
The topics include:
- Technology-mediated Communication
- Intercultural business Communication
- Ethics and Communication
- Other subjects relevant to management communication
Please click the links to the right to access our current cases.
We plan to use a growing set of student-authored cases to create a learning culture that is mutually self-reinforcing, not only about business, but about other matters related to the field of management communication. In addition, these cases will focus more predominantly on businesses and organizations based in the Pacific Rim.
For more information about the BUCO Case Study Initiative, please contact:
Prof. Clark Hansen