Luca Cascio Rizzo studies how language shapes consumer behavior. Specifically, his research examines how the words, the vocal cues, and the body gestures communicators use influence others. To investigate this, he employs a multimethod approach, combining automated text, visual, and audio analysis in the field with controlled experiments.
Luca's research has been published in leading academic journals including Journal of Consumer Research and Journal of Marketing, and covered by popular press outlets such as Harvard Business Review and Fast Company. In 2024, Luca received the "Rising Star Award" and the "Mathew Josep Emerging Scholar Award" from the American Marketing Association.
NEWS + EVENTS
Assistant Professor Research Day 2024 Showcases Expertise Among Faculty
The annual event promotes a multidisciplinary research culture and a deeper understanding of the relationship between business and society.
USC Marshall Welcomes 21 New Faculty
These faculty bring their varied expertise into the classroom, with a mix of academia, research, and real-world experience.
Marshall Faculty Publications, Awards, and Honors: August 2024
We are proud to recognize the many accomplishments of Marshall’s exceptional faculty, including recently accepted and published research and achievements in their field.
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