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Wendy Wood

My research addresses how we form and change our habits, along with the ways we explain habitual behaviors.

Professor Wood is no longer advising students and cannot admit any new students. For more information on the PhD program in Marketing please see https://www.marshall.usc.edu/programs/graduate-programs/phd-program/marketing.

Departments

Marketing

The latest interviews, quotes, citations, and research in the media.

Cited: Wendy Wood on CNBC

CNBC cites research by WOOD, provost professor emerita of psychology and business, indicating that establishing routines become "automatic" behaviors that support one's financial goals.

GO TO ARTICLE Cited: Wendy Wood on CNBC
Quoted: Wendy Wood in The Telegraph

Based on research, Wood explains to The Telegraph the importance of forming a new habit as critical to controlling behaviors an individual wants to stop. (Paywall)

GO TO ARTICLE Quoted: Wendy Wood in The Telegraph
Quoted: Wendy Wood in Nice News

WOOD, provost professor emerita of psychology and business, spoke with Nice News on how reinforcing positive rewards can lead to healthy habits.

GO TO ARTICLE Quoted: Wendy Wood in Nice News
Quoted: Wendy Wood in the New York Times

WOOD, provost professor emerita of psychology and business, spoke to the New York Times about how people undergoing Dry January can build new behavior through daily habits.

GO TO ARTICLE Quoted: Wendy Wood in the New York Times