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Wendy Wood

My research addresses how we form and change our habits, along with the ways we explain habitual behaviors.

Departments

Marketing

The latest interviews, quotes, citations, and research in the media.

Quoted: Wendy Wood in The New York Times

WOOD, provost professor of psychology and business, details the importance of reducing friction and increasing rewards when attempting to adjusting habits in a NYT piece on becoming a morning person.

GO TO ARTICLE Quoted: Wendy Wood in The New York Times
Quoted: Wendy Wood in Women's Health

WOOD, provost professor of psychology and business, contributes to a WOMEN'S HEALTH piece looking at remodeling behaviors in order to regain control of impulses.

GO TO ARTICLE Quoted: Wendy Wood in Women's Health
Research: Diehl and Wood on Phys.org

Work looking at the influence of mental stimulation on purchases authored by KRISTIN DIEHL, professor of marketing, WENDY WOOD, provost professor of psychology and business, is showcased on PHYS.ORG.

GO TO ARTICLE Research: Diehl and Wood on Phys.org
Article: People Share Misinformation Because of Social Media’s Incentives — but Those Can Be Changed

WENDY WOOD, provost professor of psychology and business, and colleagues pen a piece for NIEMAN LAB looking at how altering social media incentives may influence a more positive, fact-based flow of shares.

GO TO ARTICLE Article: People Share Misinformation Because of Social Media’s Incentives — but Those Can Be Changed