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Wendy Wood

My research addresses how we form and change our habits, along with the ways we explain habitual behaviors.

Professor Wood is no longer advising students and cannot admit any new students. For more information on the PhD program in Marketing please see https://www.marshall.usc.edu/programs/graduate-programs/phd-program/marketing.

Departments

Marketing

The latest interviews, quotes, citations, and research in the media.

Quoted: Wendy Wood in Irish Examiner

Irish Examiner cited Wood’s research, which shows that, over timer, fewer cues are needed to making actions automatic and create habits.

GO TO ARTICLE Quoted: Wendy Wood in Irish Examiner
Quoted: Wendy Wood in Good Housekeeping

Wood, Provost Professor Emerita of Psychology and Business, shares with Good Housekeeping the key to form good habits.

GO TO ARTICLE Quoted: Wendy Wood in Good Housekeeping
Cited: Wendy Wood in Forbes

In an article about forming good habits, Forbes cites research from leading expert WOOD, Provost Professor Emerita of Psychology and Business, who asserts that willpower is overrated.

GO TO ARTICLE Cited: Wendy Wood in Forbes
Cited: Wendy Wood in Nice News

Nice News cites research from WOOD, Provost Professor Emerita of Psychology and Business, that 43% of all human behavior is habitual.

GO TO ARTICLE Cited: Wendy Wood in Nice News