The Director Speaks : "Shedding Light on IoT"
Over the last couple of months, I have noticed that several of the more ambitious consulting houses have been lowering their forecast for the IoT market. I know there are those that would argue such changes are an inevitable part of the ‘hype’ cycle. I don’t see it that way at all, I see such reality checks as a reflection of the fact that market evolution is not an undeniable cycle but something that is driven by the environment or ecosystem that supports product demand. In the case of IoT, I think the needs are still there; people will always want simpler, easier, better. What many pundits failed to do was to understand that the needs will only manifest themselves as demand if certain price points can be hit and adoption inhibitors can be eliminated. The fact that so many experts have missed the market tells us that there is much that is not understood about the market dynamics associated with the IoT market. It also implies there is a huge opportunity for those that understand the disconnects that shape our market view. As the CTM team continues our efforts to create an IoT market simulator, we hope to shed new light on these dark corners of the IoT market in order to empower the CTM community to move forward in this space.