University of Southern California

The University of Southern California, The Hong Kong University of Science and Technology and Bocconi University have developed the World Bachelor in Business (WBB) partnership, the first undergraduate program of its kind in which students will live and study on three continents and earn degrees from three universities.

During four years of study in Los Angeles, Hong Kong and Milan, Italy, a yearly international cohort of 45 WBB students learn from renowned teachers and scholars in a business curriculum that combines cultural immersion and real-world experiences in three primary economic and cultural zones.

Students spend a complete academic year on each campus, beginning with their first year in Los Angeles at the University of Southern California’s Marshall School of Business. Year two takes students to Asia for an intensive year of study at The Hong Kong University of Science and Technology. For the third year, WBB students move from the Pacific Rim to the heart of Europe to study at Bocconi University in Milan, Italy. In the fourth year, students select from any of the three partner universities to complete their studies.

Contact Us

USC Marshall School of Business
Office of Undergraduate Admissions
(+1) 213-740-8885

HKUST Business School
Undergraduate Programs Office
(+852) 2358-6042

Università Bocconi
Student Affairs Division – Guidance and Recruitment Office
(+39) 025836.5930