Lloyd Greif Center for Entrepreneurial Studies

The Place to Be

SCALE: The Future of Los Angeles

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Professor Jill Kickul named Entrepreneurship Educator of the Year

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USC Incubator Team Frenzy goes to TigerLaunch finals

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Swimming with Sharks

Entrepreneurial Mindset students meet Mark Cuban – and a brave few get to pitch him.

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Thomas J. O'Malia (1944-2016)

The Greif Center remembers a beloved leader, colleague, and friend.

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Where others see risk, you see opportunity. Forget status quo. You thrive on change. You imagine new possibilities: solutions, products, the next big idea.

Pursuing your concept isn’t a choice; it’s an intense belief that follows you everywhere. Trust that instinct. Feed it. Embolden your vision with creativity, feedback and an agile, adaptive approach.

Whether you’re launching a new venture, joining an emerging business, or advancing in a Fortune 500 company, you’ve come to the right place. At the USC Marshall Lloyd Greif Center for Entrepreneurial Studies, you learn a mindset that will set you apart and better position you to impact the world.

We teach skill set and mind set. With some 80 course sections taught by 30+ professors and practitioners, you’ll gain the skills, frameworks and methodologies to approach and solve large problems in a rapid, iterative way. And you’ll gain a critical toolkit that helps you achieve ambitious goals and break through barriers.

That kit includes the lean start-up model, which values continuous innovation and teaches you to develop a minimum viable product. The result: you begin the process of “doing” as quickly as possible. The pace is swift, expectations high, but that’s what you expect of yourself.




16 May More
Event Highlights:

6th Annual University Venturing Summit

  • Fertitta Hall / LL 105
  • 09:30 am — 02:00 pm
  • Lloyd Greif Center for Entrepreneurial Studies