University of Southern California

Linda Hagen
Assistant Professor of Marketing

USC Marshall School of Business
Los Angeles, CA 90089-0808

PhD, University of Michigan; MS, Phillips University


Linda Hagen is Assistant Professor of Marketing at The University of Southern California. Professor Hagen conducts research on consumer behavior, and within this domain she is particularly interested in how consumers use various strategies to prevent feeling bad about their consumption decisions (for example, with respect to their eating choices). She teaches undergraduate consumer behavior courses at the Marshall School of Business.


Hagen, L., Krishna, A., and McFerran, B. (2016) "Rejecting Responsibility: Low Physical Involvement in Obtaining Food Promotes Unhealthy Eating," Journal of Marketing Research.
O'Brien, E., and Hagen, L. (2013) "The Thrill of (Absolute) Victory: Success Among Many Enhances Emotional Payoffs," Emotion, 13 (3), 366-74.