University of Southern California

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He Jia
Ph.D. student in Marketing

USC Marshall School of Business
Los Angeles, CA 90089-0808

MA, BA, Nanjing University


He (Michael) Jia is a Ph.D. student in marketing specializing in consumer behavior. His research mainly focuses on how visual cues in product designs (e.g., cuteness) and product displays (e.g., display speed and display size) influence product perceptions and consumer responses.