University of Southern California

Anthony Dukes
Associate Professor of Marketing

USC Marshall School of Business
Los Angeles, CA 90089-0808

PhD, University of Pittsburgh; MS, West Virginia University; BS, Virginia Tech


Anthony Dukes studies the economics of marketing strategies, particularly as it applies of pricing, retail and distribution channels, and antitrust. Professor Dukes’ research has appeared in the Journal of Marketing Research, Marketing Science, Management Science, and other leading academic journals. He teaches pricing strategies and the core marketing management course in Marshall’s MBA.PM program. He serves on the editorial review board of the Journal of Marketing and is an associate editor of Marketing Science and Quantitative Marketing and Economics.


Dukes, A., and Liu, L. (2016) "Online Shopping Intermediaries: The Strategic Design of Search Environment," Management Science.
Liu, L., and Dukes, A. (2016) "Consumer Search with Limited Product Evaluation," Journal of Economics and Management Strategy.
Kwon, O., Dukes, A., Siddarth, S., and Silva-Risso, J. (2015) "The Informational Role of Product Trade-Ins for Pricing Durable Goods," Journal of Industrial Economics, LXII (4), 736-762.
Lu, S., Zhu, Y., and Dukes, A. (2015) "Position Auctions with Budget-Constraints: Implications for Advertisers and Publishers," Marketing Science, 34 (6), 897-905.
Dukes, A., Gal-Or, E., and Geylani, T., "Bilateral Information Sharing and Pricing Incentives in a Retail Channel," in Ha, A., and Tang, C., eds., Information Exchange in Supply Chain Management, Springer 2015.
Dukes, A., "Economics of Advertising: The Role of Commercial Media," in Picard, R., and Wildman, S., eds., International Handbook on the Economics of Media, Edward Elgar 2015.
Zhu, Y., and Dukes, A. (2015) "The Selective Reporting of Factual Content by Commercial Media," Journal of Marketing Research, LII (Feb(1)), 56-76.
Dukes, A., and Geylani, T., "Dominant Retailers and their Impact on Marketing Channels," in Basker, E., eds., Handbook on the Economics of Retail and Distribution 2015.
Dukes, A., Geylani, T., and Liu, Y. (2014) "Incentives for Quality Reduction by Dominant Retailer," Marketing Letters.
Dukes, A., and Liu, L. (2013) "Consideration Set Formation with Multiproduct Firms: The Case of Within-Firm and Across-Firm Evaluation Costs," Management Science.
Dukes, A., Gal-Or, E., and Geylani, T. (2011) "Who Benefits from Bilateral Information Exchange in a Retail Channel?," Economics Letters.
Zhu, T., Singh, V., and Dukes, A. (2011) "Local Competition, Entry and Agglomoration," Quantitative Marketing and Economics, 9 (2).
Luchs, R., Geylani, T., Dukes, A., and Srinivasan, K. (2010) "The End of the Robinson-Patman Act? Evidence from Legal Case Data," Management Science, 56 (12), 2123 - 2133.
Dukes, A., and Liu, Y. (2010) "In-Store Media and Distribution Channel Coordination," Marketing Science, 29 (Jan-Feb), 94 - 107.
Dukes, A., and Tyagi, R. (2009) "Pricing in vitro fertilization Procedures," Health Economics, 18 (12), 1461-1480.
Dukes, A., "Advertising and Competition," in Collins, W. Dale, eds., Issues in Competition Law and Policy, American Bar Association 2009.
Dukes, A., Geylani, T., and Srinivasan, K. (2009) "Strategic Assortment Reduction by a Dominant Retailer," Marketing Science, 26 (2), 164-178.
Gal-Or, E., Geylani, T., and Dukes, A. (2008) "Information Sharing in a Channel with Partially Informed Retailers," Marketing Science, 27 (4), 642-658.
Gal-Or, E., Gal-Or, M., and Dukes, A. (2007) "Optimal Information Revelation in Procurement Schemes," RAND Journal of Economics, 38 (2), 400-418.
Geylani, T., Dukes, A., and Srinivasan, K. (2007) "Strategic Manufacturer Response to a Dominant Retailer," Marketing Science, 26 (2), 164-178.
Dukes, A., Gal-Or, E., and Srinivasan, K. (2006) "Channel Bargaining with Retailer Asymmetry," Journal of Marketing Research, 47 (Feb), 84-97.
Gal-Or, E., and Dukes, A. (2006) "On the Profitability of Media Mergers," Journal of Business, 79 (2), 489-525.
Dukes, A. (2006) "Media Concentration and Consumer Product Prices," Economic Inquiry, 44 (1), 128-141.
Dukes, A. (2004) "The Advertising Market in a Product Oligopoly," Journal of Industrial Economics, 52 (3), 327-348.
Gal-Or, E., and Dukes, A. (2003) "Minimum Differentiation in Commercial Media Markets," Journal of Economics and Management Strategy, 12 (3), 291-325.
Dukes, A., and Gal-Or, E. (2003) "Negotiations and Exclusivity Contracts for Advertising," Marketing Science, 22 (2), 222-245.