University of Southern California

Institute for Communication Technology Management (CTM) is an industry-supported Center of Excellence within USC's Marshall School of Business. It is primarily focused on communications sector and its convergence with technology and media. CTM has over 20 corporate sponsors and is devoted to three primary endeavors:

Silicon Beach @USC is scheduled for October 14. You can recommend topics and presenters by emailing Jay Tucker at jay.tucker@marshall.usc.edu. The Fall 2015 program can be found here.


Thank you for attending the May 18 Business Innovation in The Age of 5G: A USC CTM Digital Summit
The conference focused on the evolution of mobile and how it will impact city services, transportation, sports & entertainment, consumer research, and more. Highlights included:

  • The Mobile City: Today, more people live inside of cities than outside of them, and mobile is a big part of city life. For example, we have roughly 4 million residents of Los Angeles – and about half of them use Waze. LA also recently launched an open data portal (you can even pull parking data!)
  • Implications of 5G: Enhanced mobile broadband speeds and coverage impact mission critical services, wearables, smart homes and cities, autonomous vehicles and much, much more. Getting there will require innovation on a number of fronts, including use of spectrum. Additional work is being done by industry – and right here at USC (including a multi-disciplinary effort focused on the Internet of Things.
  • Entertainment & the Fan Experience: Mobile has enabled an explosion of new service offerings in the entertainment/content space. Trends to watch are an increasing personalization of both the video and in-venue experience as well as a possible 're-bundling' as on-demand video offerings continue to fragment the viewer landscape.
  • Consumer Preferences & Security: Multi-tasking is changing our perception of advertising effectiveness, and the role of primetime. Research now focuses on attention, not just viewership. Interestingly, smartphones are no longer the second screen during primetime. 94% of the time the smartphone is in use during primetime, it is the primary device of attention.
  • Throughout the day, we also covered big data, connected cars, mobile monetization, drivers of the increase in video traffic over the network and much more.

SOME SPEAKER PRESENTATIONS AVAILABLE ONLINE
A number of the speakers made their presentations available to the event attendees. If you would like to see them, they can be found on the event website at www.marshall.usc.edu/faculty/centers/ctm/5g-summit.