Curriculum

Spring  2021

MKT 525 - Consumer Behavior and Marketing

Professor Gulden Ulkumen

This class provides insights into how to study consumers systematically and how to recommend ethical marketing strategies based on theoretical and empirical evidence about consumer behavior.                                  

MKT 530 - New Product Development

Professor Larry Vincent

In this course, you will learn how to identify new product and service opportunities and generate new concepts, how to test customer reactions to new product ideas and predict demand, and how to develop a marketing program for launching new products and services.

MKT 533 - Strategic Branding

Professor Sasha Strauss

Course teaches brand building practices directly from contemporary brand consulting fieldwork. Students are assigned real markets brands and build a compounding mastery of the brand's strategy through a combination of in class, group, digital, and individual assignments.

MKT 543 - Marketing Demand and Sales Forecasting

Professor S. Siddarth

This course will familiarize you with several advanced, quantitatively oriented marketing tools that enhance demand forecasting ability and marketing decision-making. I will provide extensive experience in using these tools through computer exercises (i.e., dirtying your hands with data). Most of the analysis will require you to use spreadsheet based tools such as regression analysis.

MKT 560 -  Marketing Strategy

Professor Diane Badame

The development and execution of successful marketing strategies are essential to capitalize on opportunities and resolve issues that challenge a variety of domestic and global business spanning multiple industries.

MKT 567 - Marketing Metrics for Business Decisions

Professor Dinesh Puranam

At the heart of great business organizations are great business decisions. In order to make specific business decision, businesses typically rely on metric generated data. In addition, metrics are critical for effective business communication.

MKT 599 – Strategic Marketing in the Creative Industries

Professor Joseph Nunes

Strategic Marketing in the Creative Industries focuses on challenges for managers in the creative industries, defined as industries that produces goods and services that provide artistic, cultural, and/or entertainment value to consumers.

MKT 599 - Social Media Insights for Marketing Innovation

Professor Robert Kozinets

This course provides deep understanding and hands-on experience in the application of qualitative social media discovery methods to the generation of consumer insights for marketing innovation, brand management, internal communications, and other business purposes.