Curriculum

MKT 525 - Consumer Behavior

Professor Valerie Folkes

This course aims to increase your understanding of how and why people consider, choose, use, and evaluate goods and services so that you can be more successful in identifying targets, designing successful products and services, and creating effective marketing communications.

MKT 526- Advertising and Social Media

Professor Gerard Tellis

This course will provide students with new ideas, tools, media, and models to compete strategically in this rapidly changing environment.

MKT 530- New Product Development Course Essentials Deliverables

Professor Larry Vincent

In this course, you will learn how to identify new product and service opportunities and generate new concepts, how to test customer reactions to new product ideas and predict demand, and how to develop a marketing program for launching new products and services.

MKT 533- Branding Strategy

Professor Sasha Strauss

Course teaches brand building practices directly from contemporary brand consulting fieldwork.

MKT 543 - Marketing Demand and Sales Forecasting

Professor S. Siddarth

This course will familiarize you with several advanced, quantitatively oriented marketing tools that enhance demand forecasting ability and marketing decision-making.

MKT 556- Internet Marketing Course Essentials Deliverables

Professor Allen Weiss

The purpose of this course is to introduce you to the most current tactics, applications, and trends in digital marketing.

MKT 560- Marketing Strategy

Professor Joseph Priester

Marketing Strategy is fundamental to contemporary business success. The goal of this course is to develop expertise in Marketing Strategy.

MKT 580 - Fostering Creativity

Professor Joseph Priester

Are interested in developing your personal creativity and your ability to see and solve problems?

Are you interested in exploring activities and exercises outside of your comfort zone?

MKT 586 - Fashion, Luxury, and Lifestyle Marketing

Professor Diane Badame

This course is designed to develop an understanding of the principles and practices of brand management and their application in connection with the fashion, luxury goods and lifestyle marketing sectors in a global marketplace.

MKT 599- Marketing Metrics for Business Decisions

Professor Dinesh Puranam

At the heart of great business organizations are great business decisions. In order to make a specific business decision, businesses typically rely on metrics generated from data.

MKT 599 - Marketing to Connected Consumers

Professor Gil Appel

This course introduces the students to the changing world in the digital era.

MKT 599- Netnography for Cultural Brand Analysis

Professor Robert Kozinets

The course provides training and hands-on experience in the application of netnographic methods to corporate brand management.

MKT 512 - Customer Insights and Analysis

Professor Sha Yang

This course will introduce students to various marketing research techniques to collect, analyze and act upon customer information, especially in the Internet and digital environment.

MKT 525 - Consumer Behavior

Professor Kristin Diehl

In this course, you will enhance your understanding of how and why people consider, choose, use, and evaluate goods and services.

MKT 526 - Advertising and Social Media Strategy

Professor Gerard Tellis

Technological changes have created radically new products, disrupted markets, and revolutionized media.

MKT 528 - Sales Management: The Art and Science of Sales

Professor Steven Martin

This course provides detailed exposure of business to business and personal selling techniques.

MKT 530 - New Product Development

Professor Dennis Schorr

In this course, you will learn how to identify new product and service opportunities and generate new concepts, how to test customer reactions to new product ideas and predict demand, and how to develop a marketing program for launching new products and services.

MKT 533 - Branding Strategy

Professor Diane Badame

Effective brand management is critical to maintaining the long-term viability and profitability of products and services.

MKT 535 - Business-To-Business Marketing Management

Professor Gerard Power

The business to business (B2B) marketing world differs from the consumer to marketing world in substantial ways.

MKT 536 - Pricing Strategies

Professor Shantanu Dutta

The class will cover key pricing concepts and analytical techniques, using customer, company and competitive information.

MKT 555 - Marketing Channels

Professor Gary Frazier

Examination of strategic decision making in marketing channels.

MKT 560 - Marketing Strategy

Professor Diane Badame

The development and execution of successful marketing strategies are essential to capitalize on opportunities and resolve issues that challenge a variety of domestic and global business spanning multiple industries.

MKT 566 - Marketing Analytics

Professor Lan Luo

This course is aimed at familiarizing students with data-driven marketing strategies.

MKT 580 - Fostering Creativity

Professor Joseph Priester

Are interested in developing your personal creativity and your ability to see and solve problems?

Are you interested in exploring activities and exercises outside of your comfort zone?

MKT 586 - Fashion, Luxury and Lifestyle Marketing

Professor Diane Badame

This course is designed to develop an understanding of the principles and practices of brand management and their application in connection with the fashion, luxury goods and lifestyle marketing sectors in a global marketplace.

MKT 589 - CMO on Shareholder Value

Professor Diane Badame

This course is designed to give students an understanding of the role of the CMO (Chief Marketing Officer) in a variety of types of companies and industries and how he or she influences shareholder value.

MKT 526 - Advertising and Social Media Strategy

Professor Gerry Tellis

This course is designed to develop technological changes have created radically new products, disrupted markets, and revolutionized media. Advertising and social media. Advertising and social media are critical to win in this environment. This course will provide students with new ideas, tools, media, and models to compete strategically in this rapidly changing environment.                                  

MKT 530 - New Product Development

Professor Larry Vincent

In this course, you will learn how to identify new product and service opportunities and generate new concepts, how to test customer reactions to new product ideas and predict demand, and how to develop a marketing program for launching new products and services.

MKT 533 - Branding Strategy

Professor Sasha Strauss

Course teaches brand building practices directly from contemporary brand consulting fieldwork. Students are assigned real markets brands and build a compounding mastery of the brand's strategy through a combination of in class, group, digital, and individual assignments.

MKT 543 - Marketing Demand and Sales Forecasting

Professor S. Siddarth

This course will familiarize you with several advanced, quantitatively oriented marketing tools that enhance demand forecasting ability and marketing decision-making. I will provide extensive experience in using these tools through computer exercises (i.e., dirtying your hands with data). Most of the analysis will require you to use spreadsheet based tools such as regression analysis.

MKT 555 - Marketing Channels

Professor Gary Frazier

This course will use examination of strategic decision making channels with emphasis on the structure and management of channels. Intensity in distribution, vertical integration, how roles in the channel are formulates, types of intermediaries and multiple channels of distribution.

MKT 556 - Internet Marketing

Professor Allen Weiss

The purpose of this course is to introduce you to the most current tactics, applications, and trends in digital marketing.

MKT 560 -  Marketing Strategy

Professor Diane Badame

The development and execution of successful marketing strategies are essential to capitalize on opportunities and resolve issues that challenge a variety of domestic and global business spanning multiple industries.

MKT 566 - Marketing Analytics

Professor Anthony Duke

Aimed at providing managers with the skills needed to make data-given marketing decisions, this course employs a combination of lectures, cases, and exercises.

MKT 599 - Marketing Metrics for Business Decisions

Professor Dinesh Puranam

at the heart of great business organizations are great business decisions. In order to make specific business decision, businesses typically rely on metric generated data. In addition, metrics are critical for effective business communication.

Fall 2018