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MKT 5251.36 MB
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MKT 525 |
MKT 525 - Consumer Behavior and Marketing
Professor Gulden Ulkumen
This class provides insights into how to study consumers systematically and how to recommend ethical marketing strategies based on theoretical and empirical evidence about consumer behavior.
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MKT 530890.83 KB
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MKT 530 |
MKT 530 - New Product Development
Professor Larry Vincent
In this course, you will learn how to identify new product and service opportunities and generate new concepts, how to test customer reactions to new product ideas and predict demand, and how to develop a marketing program for launching new products and services.
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MKT 533207.23 KB
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MKT 533 |
MKT 533 - Strategic Branding
Professor Sasha Strauss
Course teaches brand building practices directly from contemporary brand consulting fieldwork. Students are assigned real markets brands and build a compounding mastery of the brand's strategy through a combination of in class, group, digital, and individual assignments.
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MKT 54399.79 KB
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MKT 543 |
MKT 543 - Marketing Demand and Sales Forecasting
Professor S. Siddarth
This course will familiarize you with several advanced, quantitatively oriented marketing tools that enhance demand forecasting ability and marketing decision-making. I will provide extensive experience in using these tools through computer exercises (i.e., dirtying your hands with data). Most of the analysis will require you to use spreadsheet based tools such as regression analysis.
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MKT 560433.43 KB
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MKT 560 |
MKT 560 - Marketing Strategy
Professor Diane Badame
The development and execution of successful marketing strategies are essential to capitalize on opportunities and resolve issues that challenge a variety of domestic and global business spanning multiple industries.
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MKT 567463.9 KB
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MKT 567 |
MKT 567 - Marketing Metrics for Business Decisions
Professor Dinesh Puranam
At the heart of great business organizations are great business decisions. In order to make specific business decision, businesses typically rely on metric generated data. In addition, metrics are critical for effective business communication.
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MKT 599 JNunes196.5 KB
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MKT 599 |
MKT 599 – Strategic Marketing in the Creative Industries
Professor Joseph Nunes
Strategic Marketing in the Creative Industries focuses on challenges for managers in the creative industries, defined as industries that produces goods and services that provide artistic, cultural, and/or entertainment value to consumers.
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MKT 599 RKozinets218.06 KB
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MKT 599 |
MKT 599 - Social Media Insights for Marketing Innovation
Professor Robert Kozinets
This course provides deep understanding and hands-on experience in the application of qualitative social media discovery methods to the generation of consumer insights for marketing innovation, brand management, internal communications, and other business purposes.
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