Curriculum

Fall  2021

MKT 512 Customer Insights and Analysis

Professor Larry Vincent

This course will introduce students to the high-level approaches required to understand customers and their contribution to the business.                                 

MKT 525 Consumer Behavior

Professor Kristin Diehl

Theories and applications of consumer behavior in marketing; psychological, social, cultural and ethnic factors influencing consumer behavior.

MKT 526 Advertising and Social Media: Strategy and Analytics

Professor Gerard Tellis

This course will provide students with new theories, tools, media, and models to compete strategically in this rapidly changing environment.

MKT 528 Sales Management:  The Art and Science of Sales

Professor Steven Martin

This course will focus on the most important aspects of sales: how to create a sales strategy, manage the sales process, and convince skeptical customers to believe in you and your solution.

MKT 530 New Product Development

Professor Laurence Vincent

This course in new product planning provides a condensed simulation of the key aspects of a typical new product development planning cycle.

MKT 533 Branding Strategy

Professor Diane Badame

This course is designed to study brands and brand portfolios in a variety of industries domestically and globally so that key branding principles and frameworks can be applied to develop an effective Brand Strategy Plan (BSP) team project.

MKT 555 Marketing Channels

Professor Gary Frazier

This course is focused on helping you learn as much as possible about channel management in a classroom setting.

MKT 560 Marketing Strategy

Professor Diane Badame

This course is designed for students who have mastered the fundamentals of marketing management and are now seeking to expand their knowledge and capabilities in the more advanced discipline of marketing strategy.

MKT 566 Marketing Analytics

Professor Dennis Schorr

Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions.

MKT 586 Fashion, Luxury and Lifestyle Marketing

Professor Diane Badame

MKT 589 CMO on Shareholder Value

Professor Diane Badame