Initiatives

Greif Center faculty members strive to continuously expand their knowledge about the areas most current and relevant to successful innovation and new venture launch. We maintain an evolving slate of focused initiatives that carefully match deep faculty expertise with student interest in ways that enhance student learning and career outcomes. We supplement these efforts with our USC Marshall Case Collection – an active and growing publishing program that enables instructors everywhere to share great entrepreneurship stories and lessons in their classrooms.

Our current initiatives are focused on four entrepreneurial perspectives: that of the founder (Founder Central), the inventor (Technology Commercialization), the investor (USC Marshall Venture Fund), and the entrepreneurship educator (USC Marshall Case Collection).