University of Southern California


The Center has developed the following tools that can help companies innovate more effectively

    Innovation Payoff.
  • Enables firms to assess the total stock market returns to all innovative activity.

  • Culture Assessor.
  • Allows companies to assess their innovativeness on 3 key attitudes and 3 key practices and benchmark against 700 firms.

  • Predict Product Takeoff.
  • Allows firms to predict the time for a new product to take off in different countries and thus the best time and country in which to launch.

  • New Sales Predictor.
  • Allows firms to predict the pattern of sales of a new product.

  • Technology Predictor.
  • Allows firms to predict which platform technology will next be dominant and when.